Overview

Quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells and embedded calls to action share one platform. ConvertFlow says it powers more than 200,000 funnels for over 10,000 brands. That range can replace a collection of campaign-specific tools for entrepreneurs, agencies and lead-generation teams, though the free plan’s campaign cap and lack of integrations constrain how far a team can take it without paying.

Key features

Creation and targeting

A visual editor and Remix AI support campaign creation. ConvertFlow says Remix AI draws on more than 200,000 experiments across thousands of brands to generate and optimize funnels. Targeting can respond to quiz answers, cart activity, visit history, custom fields and CRM contact segments, giving marketers several ways to tailor a campaign to behavior or customer data.

Integrations span marketing, ecommerce, CRM, analytics and automation tools, as well as Zapier, Segment, custom webhooks and a JavaScript API. Because integrations require a paid plan, the free tier is a weaker fit for teams that need campaigns connected to their existing stack. Shopify users can publish landing pages to Shopify pages in one click; custom-domain hosting with HTTPS is another option.

Experimentation and performance

Testing includes A/B, multivariate and round-robin split tests, AI-generated split tests and scheduled experiments. These options support a more deliberate optimization process than simply publishing campaigns, although A/B split-testing is specifically included in Pro’s plan features. Funnel diagnostics and experiment workflows are also supported.

The tracking script is 10–20 KB, loads asynchronously and is cached and served through a global CDN. ConvertFlow says account passwords are hashed and that it takes measures against loss, misuse and unauthorized access to customer and consumer data. Enterprise plans can enable SOC 2 reports, SSO/SAML and data-compliance controls.

Pricing

ConvertFlow has a free plan and a free trial. Paid plans start at $25/mo (annual). The plan entries give annual-billed amounts:

Plan	Price	Included
Free	0.00 USD per free	5 funnel campaigns; previews and testing. Integrations require a paid plan.
Personal	25.00 USD per year (billed annual discount)	Up to 10k monthly funnel views; 10 campaigns; 400+ templates; 1 domain per site.
Prime	83.00 USD per year (billed annual discount)	Up to 30k monthly funnel views; 25 campaigns; CRM and SMS integrations; Zapier and custom webhooks.
Pro	250.00 USD per year (billed annual discount)	Up to 100k monthly funnel views; funnel A/B split-testing; conditional logic and products; identity resolution and targeting.
Plus	833.00 USD per year (billed annual discount)	Up to 1M monthly funnel views; dedicated account manager; funnel accelerator; monthly optimization meetings.

Free is useful for previews and testing across five campaigns, but lacks integrations. Personal raises the cap to ten campaigns and adds templates and a domain, but caps views at 10k monthly. Prime is the step up for CRM, SMS, Zapier and webhook connections, with 30k views and 25 campaigns. Pro suits teams needing a higher view ceiling and explicit A/B testing, conditional logic and identity resolution. Plus is aimed at high-volume teams that want a dedicated account manager and recurring optimization meetings. Paid support includes campaign-launch and split-testing assistance; higher tiers add onboarding, private Slack, dedicated account management and optimization meetings.

Choose against monthly funnel views as well as campaign count: the paid tiers range from 10k to 1M views, so a growing audience can force an upgrade even when the number of campaigns stays fixed. Personal is described as annual-discount billing; the plan prices are annual amounts, while the starting-price note is monthly. No seat allowance or renewal terms are given.

Platforms

ConvertFlow supports web and API. Platform support also includes web_mobile, making it relevant to teams serving mobile visitors as well as web audiences.

Who it's for

ConvertFlow is a good fit for marketers, ecommerce brands, agencies and lead-generation teams that want to build, target and test multiple funnel formats in one place. Shopify publishing and cart-based targeting make it especially relevant to ecommerce campaigns. Teams with a small, stable campaign footprint can start free, but those reliant on integrations need a paid plan; teams with modest traffic may find Personal sufficient, while higher-volume experimentation points toward Pro or Plus.

Pros and cons

Pros: Many campaign formats, behavioral targeting and experimentation options sit together, reducing the need to split those jobs across separate campaign tools.
Pros: Shopify publishing, custom-domain HTTPS hosting and a small asynchronous tracking script support practical publishing and delivery choices.
Pros: View and campaign caps rise across paid plans, with higher tiers adding specific testing, targeting and account-support capabilities.
Cons: Free permits only five campaigns and excludes integrations, limiting it for teams that need connected workflows.
Cons: Personal is capped at 10k monthly funnel views; teams can outgrow it through traffic even without adding campaigns.
Cons: Enterprise security and compliance controls are tier-dependent, so teams needing SOC 2 reports, SSO/SAML or data controls must look beyond the lower plans.

Alternatives

For a narrower popup-focused shortlist, compare Pop-Up Builder Software and Popup Software; teams looking for funnel-focused options can browse Sales Funnel Builders. For lead capture and conversion work, see Lead Generation Software, Lead Capture Software and Conversion Rate Optimization Software.

Promolayer is a freemium web option with a free plan and a Basic plan at 2083.00 JPY per month billed annually; its stated 15K monthly impressions, A/B testing and Mailchimp, Klaviyo and webhook integration make it worth considering for popup campaigns with that scale and integration mix. BDOW! offers a free plan for one site with 100 conversions and 500 emails per month, alongside opt-in forms, visitor targeting and analytics; choose it when those limits and its listed form features fit better than ConvertFlow’s broader funnel toolkit.

Appocalypsis is a free web alternative with limited functionality. Common Ninja Form Builder starts with one free form and has an Essentials annual plan at 24.00 USD per year, suited to a simpler form-focused need. Convertful is a paid web option with a free trial and a Solo monthly plan at 9.00 USD per month for 10,000 pageviews and widgets and elements; consider it when that narrower pageview-based offering is the closer fit. Icegram Engage has a free single-site plan with popups, action bars, toasts, messengers and basic targeting, a focused starting point for those formats. Adoric is a freemium web option with monthly plans starting at 100.00 USD for 300,000 pageviews, three domains and email support, for teams weighing those allowances. Getsitecontrol has a free plan with 10,000 monthly widget views and unlimited contacts, an option when those widget and contact limits suit the campaign.

Verdict

Choose ConvertFlow if your team needs to build and optimize several kinds of funnel campaigns, especially for ecommerce, and can match its view caps to expected traffic. Its strongest case is the combination of targeting, publishing and experimentation; look elsewhere if a small, focused tool is enough or the paid-plan integration requirement does not fit your budget.

	ConvertFlow	Riddle
Free plan	Yes	No
Free trial	Yes	No
Paid from	$25/mo	—
Open source	No	No
Platforms	api, Web	Web
Free plan	Yes	No
Paid from	25 /mo	119 /mo
Capture channels	—	forms
A/B testing	—	Yes

ConvertFlow vs Riddle

ConvertFlow

Riddle