Overview

Profitario is a Shopify profit analytics app that connects order costs to profitability and customer metrics. It is best suited to Shopify merchants who want to assess margins alongside repeat purchasing, rather than track sales alone. Its fit depends on whether the store’s order volume and integrations match its needs.

Key features

Profitario attributes product costs, shipping, payment fees, taxes and ad spend to orders, recording each cost’s source. It reports profit by order, product and day, giving merchants a way to see where margin is being spent. Reports refresh in real time.

The dashboard tracks more than 40 KPIs, including net profit, ROAS, repurchase rate and LTV. Monthly customer cohorts cover accumulated sales per customer, CAC, repurchase rate and projections; a separate map follows repeat customers’ first three purchases. This combination is useful for evaluating acquisition and retention as well as order economics.

Shopify imports orders, products and refunds. Profitario also lists advertising, supplier, shipping, analytics and payment integrations, though some are beta or coming soon. AliExpress, CJ Dropshipping, DSers, Gelato, Printify and MerchOne import product or fulfillment costs; AliExpress Extension uses a Chrome extension. Stores dependent on a particular integration should confirm it is ready for their workflow.

Pricing

The Free plan is free and allows 50 orders per month, one shop and five integrations. It is a practical way for a small store to start, but its order cap and integration limit leave little room for a growing operation. A 14-day trial is also offered.

Starter costs 30.00 USD per month, billed $30/mo, and covers 300 orders per month, one shop and unlimited integrations. Orders above the allowance cost $0.30 each. It suits a modest-volume single store, but overages can make the entry price misleading if order volume regularly exceeds the cap.

Growth costs 55.00 USD per month, billed $55/mo, for 600 orders per month and three shops; extra shops cost $15/mo. Overages are $0.20 per order. Pro costs 100.00 USD per month, billed $100/mo, for 1,500 orders and six shops, with $0.10 overages and additional shops at $15/mo. Enterprise costs 200.00 USD per month, billed $200/mo, for 3,500 orders and ten shops; overages are $0.05 per order, and extra shops cost $15/mo. These tiers progressively lower the marginal overage cost while raising included order capacity, making the appropriate choice depend on both volume and number of stores.

Scale costs 300.00 USD per month, billed $300/mo, and includes unlimited orders, shops and integrations. It removes the need to manage an order allowance, but is a substantial step up from Enterprise. Paid plans have monthly order allowances and overage charges; Scale has no order limit, and overages are capped at $300 to $1,000 per month. Free and paid plans include chat and email support. Pro, Enterprise and Scale add priority support; Enterprise and Scale also include a dedicated account manager.

Platforms

Profitario runs on the web and as an extension, and Shopify is its listed storefront platform. The AliExpress Extension uses Chrome. Its hosting and order and cost data processing are in Google Cloud’s europe-west1 region in Belgium. Profitario says it uses security measures to prevent misuse, loss or alteration of information, while not guaranteeing the security of information users provide.

Who it's for

Profitario is a strong fit for Shopify merchants who need cost attribution, product-margin reporting and customer cohort analysis in one workflow, especially those with multiple shops or costs arriving through several integrations. It is less compelling for stores outside Shopify or for merchants whose required integrations are still in beta or coming soon.

Pros and cons

Pros: Order-level attribution includes major operating costs and their sources, supporting a clearer view of profit than sales reporting alone.
Pros: Cohorts and repeat-purchase mapping add customer-retention context to profitability metrics.
Pros: Growth and higher tiers support multiple shops, and Scale removes the order ceiling.
Cons: Starter’s 300-order allowance can trigger $0.30 per-order charges, so costs can rise with volume.
Cons: Some listed integrations are beta or coming soon, which may limit coverage for a store’s existing stack.
Cons: The Free plan is capped at 50 monthly orders and five integrations.

Alternatives

PayHelm is worth considering for merchants who want analytics across Shopify, BigCommerce, WooCommerce and Amazon, with 10 users, a 12-month data lookback and 300+ metrics on its free plan.

Helium 10 is another option.

Lifetimely may suit merchants drawn to a free plan with up to 50 orders per month, daily P&L, predictive LTV and customer behavior analytics.

sellerboard is an alternative.

SellerMobile is an alternative.

SupplySpy is an alternative.

TrueProfit is an alternative.

ManageByStats is an alternative.

Browse Ecommerce Analytics Software for more options.

Verdict

Choose Profitario if you run a Shopify store and want sourced order-cost attribution alongside product profitability and customer-retention analysis. Its key advantage is connecting those views; look elsewhere if Shopify is not your storefront or if your required integrations are not ready. Before committing to a paid tier, match expected monthly orders to the allowance and overage rate.

	Genbook	Profitario
Free plan	No	Yes
Free trial	Yes	Yes
Paid from	$14.99/mo	$30/mo
Platforms	Web	extension, Web
Free plan	No	Yes
Paid from	14.99 /mo	30 /mo
Storefront platforms	Amazon Seller Central	Shopify
Profitability reporting	Yes	Yes
Product margin tracking	Yes	Yes
Data refresh frequency	realtime	realtime
Marketing attribution		Yes
Customer cohorts		Yes

Genbook vs Profitario

Genbook

Profitario