Overview

Sellbrite connects channel listings to a central catalog, so catalog changes can flow through to connected listings instead of requiring separate edits in each channel. It also combines inventory control and fulfillment tools in the same interface, a useful fit for sellers whose operations span multiple marketplaces or warehouse locations.

Sellbrite was founded in 2013 and acquired by GoDaddy in 2019. Its privacy policy applies GoDaddy’s Global Privacy Policy Notice and related notices to personal-data processing.

Key features

Listings and catalog: Bulk listing support includes marketplace variations, and the central catalog can update connected listings when product information changes. This can reduce repetitive listing maintenance across channels, though the strongest benefit is for sellers with multiple linked listings.
Inventory and warehouses: Sellbrite adjusts stock after orders and updates connected channels to help prevent overselling. Sellers can track multiple warehouse locations and choose which warehouse inventory is pushed to particular channels, making it more relevant to operations that split stock geographically than to a single-stockroom business.
Order fulfillment: The platform can print shipping labels, route orders to fulfillment providers, and send orders from other sales channels to Amazon FBA. That supports a mixed fulfillment setup, while monthly order ceilings still constrain how much volume each plan can handle.
Integrations: Marketplace integrations include Amazon, eBay, Etsy, Walmart, Google Shopping, Sears, and Newegg. Shopping cart integrations include Shopify, Shopify Plus, BigCommerce, and WooCommerce. Service integrations include USPS, ShipStation, Fulfillment by Amazon, ShipEngine, Flexport, SkuVault, Easyship, SalesPad Cloud, Inventory Source, and Algopix.
Support: Email and chat support are available Monday through Friday, 7:00 a.m. to 4:00 p.m. PT, with callback phone support also offered. The weekday window is a practical limitation for sellers needing routine support outside those hours.

Pricing

Sellbrite has a free plan and a 14-day trial. Standard plans are billed monthly and scale by monthly order volume:

Plan	Price	Included
Forever Free	0.00 USD per free	Up to 30 orders per month, unlimited integrated sales channels, unlimited SKUs, and unlimited users
Pro 100	29.00 USD per month	Up to 100 orders per month, unlimited integrated sales channels, 15-minute inventory and order import frequency, and API access
Pro 500	79.00 USD per month	Up to 500 orders per month, unlimited integrated sales channels, 15-minute inventory and order import frequency, and API access
Pro 2K	179.00 USD per month	Up to 2,000 orders per month, unlimited integrated sales channels, 15-minute inventory and order import frequency, and API access

The free standard plan is unusually generous on users, SKUs, and channel connections, but its 30-order ceiling makes it a small-volume starting point rather than a durable option for a busy seller. Pro 100 is the least expensive standard paid tier and adds API access and a defined 15-minute import frequency, but its 100-order ceiling is restrictive if monthly demand varies or grows. Pro 500 and Pro 2K raise the quota without adding different listed capabilities, so their value depends mainly on order volume. Paid order counts include new orders from connected sales channels except Amazon FBA orders.

Shopify plans have separate quotas and prices:

Plan	Price	Included
Sellbrite for Shopify Forever Free	0.00 USD per free	Up to 30 orders per month
Sellbrite for Shopify Pro 100	19.00 USD per month	Up to 100 orders per month
Sellbrite for Shopify Pro 500	59.00 USD per month	Up to 500 orders per month
Sellbrite for Shopify Pro 2K	99.00 USD per month	Up to 2,000 orders per month

The Shopify tiers cost less at each matching volume, but their stated inclusions are limited to order caps. Sellers should compare these terms against the broader standard-plan inclusions before choosing, rather than assuming the plans are interchangeable.

Platforms

Sellbrite is available on the web and through an API. The API is included in the standard paid tiers; the listed platforms do not include mobile apps.

Who it's for

Sellbrite is a strong fit for brands and retailers that maintain marketplace and shopping-cart listings, need inventory synchronized across channels, or split stock among warehouses. Its unlimited integrated channels on standard plans suit sellers expanding their channel mix. It is less suitable for high-volume sellers whose order counts exceed the available monthly caps, or businesses that need mobile apps.

Pros and cons

Pros: Central catalog changes can carry across channel listings, reducing duplicate product maintenance.
Pros: Multi-warehouse tracking and channel-specific stock allocation support more complex inventory arrangements.
Pros: The standard free tier includes unlimited users, SKUs, and integrated channels, making it useful for low-volume sellers coordinating several channels.
Cons: Every listed plan has a monthly order cap, so sellers must move up tiers as volume grows.
Cons: Standard paid tiers specify a 15-minute inventory and order import frequency, which may not suit sellers who need faster synchronization.
Cons: Support hours are limited to weekdays, 7:00 a.m. to 4:00 p.m. PT.

Alternatives

For a broader comparison, see Order Management Software and Multichannel Ecommerce Software.

Ordoro is worth considering if a 100-order monthly allowance paired with one sales channel, one ship-from location, and one user fits a simpler operation, or if its Advanced plan’s 3,000-order allowance better matches volume.
Orderwerks suits teams looking for a sales app alongside a web portal; its Web Portal + Sales App plan costs 60.00 USD per user/month, with volume pricing for teams of five or more.
Kiero OMS is an option for buyers who prefer pricing in PLN, with a free tier for 100 orders per month and a 99.00 PLN per month Starter tier for 500 orders.
Openship is the alternative to consider when self-hosting and source-code access matter; its free plan supports unlimited shops, channels, orders, and users.
Pickgro offers a free 100-order tier and a 149.00 PLN per month Business plan with a per-order charge, a different pricing structure for sellers weighing order costs.
EMERGE is another freemium option, with a free plan capped at one user and four monthly quotations, sales, and purchases.
Manhattan Active Inventory Replenishment is a paid alternative.
Zoho ERP is a paid alternative with web, desktop, and mobile platforms; its Standard plan requires a minimum of five users.

Verdict

Choose Sellbrite if your business needs a shared catalog, synchronized stock, and fulfillment routing across several marketplaces or stores, especially when multiple warehouses are involved. The unlimited standard-plan channel, SKU, and user allowances give sellers room to coordinate operations, but the monthly order caps and 15-minute import frequency make it a weaker choice for fast-growing or time-sensitive operations.

	Sellbrite	StoreAutomator
Free plan	Yes
Free trial	Yes
Paid from	$19/mo
Platforms	api, Web
Free plan	Yes
Paid from	$29/mo
Fulfillment routing	Yes
Order volume limit	100 orders/mo
API access	Yes
Inventory sync		Yes
Order synchronization		Yes
Bulk listing edits		Yes
Automation rules		Yes

Sellbrite vs StoreAutomator

Sellbrite

StoreAutomator