Places makers buy
A maker can pay to be listed (a paid listing carries a Visit button to the maker’s site), to hold a numbered place on a list, to be shown beside a competitor on that competitor’s pages, or to sponsor a whole list. A bought place sits where it was bought. Specifiction does not mark every bought place on the page itself; this page and the advertise page describe them all.
Referral links
Some ways out to a maker’s site are referral links: if you buy, Specifiction may earn a commission. It costs you nothing extra.
Ads and sponsored articles
Spec Notes articles carry ads. A maker can sponsor an article or a place in an article; the price of a place in an article is the price of the same place in the directory.
What money does not buy
A maker cannot change a figure it does not publish. Facts on a page come from the maker’s own pages, with the date they were read; a correction is checked against those pages before it changes anything.
Questions: contact Specifiction.