Adobe Real-Time CDP pricing
3 plans read from business.adobe.com
B2C EditionPriced on request For B2C brands personalizing consumer experiences Read 21 Sep 2026 · business.adobe.com
B2B EditionPriced on request For B2B brands personalizing lead and account experiences Read 21 Sep 2026 · business.adobe.com
B2P EditionPriced on request For combined B2C and B2B brands personalizing experiences for the same person ac Read 21 Sep 2026 · business.adobe.com
In short
- Adobe Real-Time CDP has a free plan (B2C Edition).
- 3 plans are priced on request (B2C Edition, B2B Edition, B2P Edition).
What the alternatives costAll alternatives →
| Tool | From | Free plan | Free trial |
|---|---|---|---|
| Hightouch | $350/mo | Yes | Yes |
| BlueConic | — | Yes | No |
| Leadspace | $49/mo | Yes | No |
| Manago AI (formerly SALESmanago) | €30/mo | Yes | Yes |
| Apache Unomi | — | Yes | No |
| RudderStack Customer Data Platform | $265/mo | Yes | Yes |
| CleverTap | $85/mo | No | Yes |
| SAP Analytics Cloud | $36/mo | No | Yes |