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SPECIFICTION
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Animoto

animoto.com

Free plan WebiOS
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Spec score 9.2 #1 of 29 in Social Media Video Makers

What it is

Animoto is a video creation service for assembling photos, video clips, text and music into shareable videos. It is available on the web and as an iOS app designed for making videos on an iPhone. The free plan includes unlimited videos, more than 50 music tracks, three standard fonts and 30 color swatches. Free videos carry a “Made with Animoto” watermark and cannot be downloaded. Animoto hosts videos and provides share links and embed codes. Professional and Professional Plus users can customize play pages with branding and a call-to-action button. Animoto 3 videos can export at 360p, 720p or 1080p; Professional and Professional Plus users can export at 4K. The mobile app sharing menu lists Facebook, Instagram, Vimeo, Twitter and YouTube. For the website, Animoto recommends a desktop or laptop using Chrome or Firefox, and notes that some features may not work as intended in mobile browsers. Subscriptions can be monthly or annual and recur unless canceled; a single month can be purchased by turning off auto-renewal.

Spec sheet

What it does
Animoto is a cloud video service that assembles user-selected images, text, elements and music into produced videos.Read 21 Oct 2026 · help.animoto.com
Product
Animoto is a video creation service for making and sharing videos from photos, video clips, text, and music.Read 3 Oct 2026 · prnewswire.com
Intended users
Animoto describes its video service as serving consumers, professional photographers, businesses, and educators.Read 3 Oct 2026 · prnewswire.com
Free plan
YesRead 19 Sep 2026 · apps.apple.com
Privacy
Videos are private by default and accessible to others only when the user shares a link or posts the video elsewhere.Read 21 Oct 2026 · help.animoto.com
Support
Animoto directs customers who need help with their data practices to its Customer Team at [email protected].Read 3 Oct 2026 · help.animoto.com
Age requirement
Users must be at least 13, subject to special education terms for younger students.Read 21 Oct 2026 · help.animoto.com
API and integrations
Animoto states that it currently offers no public APIs or integrations with external tools, including Google Classroom and Office 365.Read 21 Oct 2026 · help.animoto.com
Billing
Subscriptions can be monthly or annual and recur unless canceled; the help page says a single month can be purchased by turning off auto-renewal.Read 3 Oct 2026 · help.animoto.com
Browser support
Animoto recommends using the website on a desktop or laptop with Chrome or Firefox; some features may not work as intended on mobile browsers.Read 3 Oct 2026 · help.animoto.com
Commercial licensing
Free and Basic are for personal-use videos, Professional permits resale for a buyer's personal use, and Professional Plus permits resale for commercial profit use.Read 21 Oct 2026 · help.animoto.com
Company facts
LinkedIn lists Animoto as a privately held software company founded in 2006, headquartered in New York, with 51–200 employees.Read 21 Oct 2026 · linkedin.com
Creation features
The Free plan includes music upload and access to 50+ music tracks, 3 standard fonts, and 30 color swatches.Read 3 Oct 2026 · help.animoto.com
Data location
Animoto says account data is stored in the United States.Read 21 Oct 2026 · help.animoto.com
Documentation and support
Customer support is available seven days a week through email or a help request form.Read 21 Oct 2026 · help.animoto.com
Editing workflow
The product uses drag-and-drop editing, customizable templates, licensed music and stock media for video creation.Read 21 Oct 2026 · g2.com
Export resolution
Animoto 3 videos export at 360p, 720p, and 1080p, while Professional and Professional Plus users can export at 4K.Read 3 Oct 2026 · help.animoto.com
Exports
Basic, Professional and Professional Plus provide watermark removal, share links, embeds and 1080p downloads; Professional tiers also support 4K for Animoto 3 projects.Read 21 Oct 2026 · help.animoto.com
Free plan limit
Videos made on the Free plan include a “Made with Animoto” watermark, and that plan does not include video downloads.Read 3 Oct 2026 · help.animoto.com
Funding
CB Insights reports approximately $30 million raised across seven funding rounds and Redbrick as the acquirer in August 2023.Read 21 Oct 2026 · cbinsights.com
Installation and connectivity
The service requires no installed software and works only online with an internet connection.Read 21 Oct 2026 · help.animoto.com
Legal entity
Animoto's terms identify the operator as Animoto Inc., a California corporation.Read 21 Oct 2026 · p-static.animoto.com
Licence
The service is proprietary and operated by Animoto Inc.; any open-source components are governed by separate third-party licences.Read 21 Oct 2026 · p-static.animoto.com
Limit: billing value
GetApp reviewers complain about rising prices, limited lower-tier assets and auto-renewal or cancellation problems.Read 21 Oct 2026 · getapp.com
Limit: customer service
Trustpilot reviews include complaints about unavailable live support, unanswered emails, missing media and incorrect landing-page behavior.Read 21 Oct 2026 · trustpilot.com
Limit: customization
G2 reviewers report limited templates, limited customization and editing that often goes little beyond trimming.Read 21 Oct 2026 · g2.com
Limit: editing control
TrustRadius reviewers describe constrained text placement, image layouts, transitions and individual animation control.Read 21 Oct 2026 · trustradius.com
Mobile app
Animoto offers a Video Maker & Editor app for iOS, and its help page says it is designed for making videos on an iPhone.Read 3 Oct 2026 · help.animoto.com
Mobile capabilities
The iPhone app offers templates, Getty Images, 3,000-plus licensed songs, animated text, trimming and direct social posting.Read 21 Oct 2026 · apps.apple.com
Ownership news
Redbrick announced its acquisition of Animoto on August 21, 2023 and described Animoto as a cloud video platform using Cinematic AI.Read 21 Oct 2026 · rdbrck.com
Plan inclusions
All plans include social sharing, music upload, and screen and webcam recording.Read 21 Oct 2026 · help.animoto.com
Praise: beginner access
TrustRadius reviewers praise the short learning curve, low resource use, music library and no-download browser workflow.Read 21 Oct 2026 · trustradius.com
Praise: ease of use
G2 reviewers repeatedly praise the intuitive interface, quick creation for beginners, and template and music libraries.Read 21 Oct 2026 · g2.com
Praise: workflow speed
GetApp reviewers cite drag-and-drop creation, music pacing and quick social-video production as strengths.Read 21 Oct 2026 · getapp.com
Rating on Apple App Store
4.3 out of 5 from 1.3K ratingsRead 21 Oct 2026 · apps.apple.com
Rating on G2
4.3 out of 5 from 94 reviewsRead 21 Oct 2026 · g2.com
Rating on GetApp
4.2 out of 5 from 193 reviewsRead 21 Oct 2026 · getapp.com
Rating on Trustpilot
3.7 out of 5 from 1,114 reviewsRead 21 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.7 out of 10 from 16 reviewsRead 21 Oct 2026 · trustradius.com
Screen recording
Screen recordings can be added to the media library and are limited to 30 minutes per recording.Read 21 Oct 2026 · help.animoto.com
Security and privacy
Animoto says it encrypts data in transit and at rest using keys managed by AWS and does not use customer data for third-party marketing or advertising.Read 3 Oct 2026 · help.animoto.com
Social sharing
The mobile app sharing menu lists Facebook, Instagram, Vimeo, Twitter, and YouTube.Read 3 Oct 2026 · help.animoto.com
System requirements
Animoto requires a powerful graphics card and recommends Chrome or Firefox; low-end hardware can prevent starting a project.Read 21 Oct 2026 · help.animoto.com
Team collaboration
Professional Plus provides a shared workspace with three starting seats, project permissions and one-editor-at-a-time editing.Read 21 Oct 2026 · help.animoto.com
Video hosting
Animoto hosts videos on its servers and provides share links and embed codes; Professional and Professional Plus users can customize play pages with their branding and a call-to-action button.Read 3 Oct 2026 · help.animoto.com

Plans and prices

Free Free unlimited video creation · 50 music tracks · 3 fonts · 30 color swatches · 720p · Animoto watermark Read 21 Oct 2026 · help.animoto.com
Premium Priced on request Read 19 Sep 2026 · apps.apple.com
Premium Price not published Read 19 Sep 2026 · apps.apple.com
Basic $16 a month flat rate per month 1080p HD · no Animoto branding · unlimited downloads · unlimited sharing Read 21 Oct 2026 · capterra.com
Professional $29 a month flat rate per month 1M+ Getty Images assets · 3,000 music tracks · 40 fonts · 1 saved brand · 1080p Read 21 Oct 2026 · capterra.com
Professional Plus $79 a month flat rate per month Professional features · up to 3 users · reseller licensing for commercial buyers Read 21 Oct 2026 · saasadviser.co
Basic Price not published Monthly or annually; price is not stated on the opened page Sharing links and embeds · 1080p downloads · watermark removal Read 3 Oct 2026 · help.animoto.com
Professional Price not published Monthly or annually; price is not stated on the opened page Sharing links and embeds · 1080p and 4K downloads · reseller licensing Read 3 Oct 2026 · help.animoto.com
Professional Plus Price not published Monthly or annually; price is not stated on the opened page Team workspace · 1080p and 4K downloads · reseller licensing for commercial use Read 3 Oct 2026 · help.animoto.com

Every Animoto plan and price →

Strong points and limits

Strong points

  • Free plan allows unlimited videos.
  • Includes 50+ music tracks and 30 color swatches.
  • Hosts videos and provides share links and embed codes.
  • Professional plans list 4K export.
  • Available on web and iOS.

Limits

  • Free videos include an Animoto watermark.
  • Free plan does not include video downloads.
  • Website recommends desktop or laptop browsers.
  • Subscriptions recur unless canceled.

Who it suits

It suits consumers, professional photographers, businesses and educators making videos from photos, clips, text and music. Those using the free plan should be comfortable with a watermark and no video downloads.

Verdict

Animoto provides a free route to creating and sharing videos, with higher export resolution and branded play pages on specified paid plans. The free plan's watermark and download restriction are important constraints.

Where Specifiction places it

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