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Claritar

claritar.com

From $19/mo Free plan Web
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Spec score 8.1 #12 of 29 in Writing Style Checkers

What it is

Claritar is web-based brand voice software for agencies. It evaluates drafts against saved client voices, identifies off-brand content, and supplies rewrites. Users provide 5–10 on-brand pieces; Claritar infers tone, rules, banned words, and keywords from them. Each draft receives a 0–100 score and an A–F grade, with separate breakdowns for voice, tone, banned words, and keywords. Tone controls cover formal or casual, serious or playful, and a target reading level. Teams can define preferred terms, acronyms, product names, punctuation preferences, banned words, and required keywords. Review features include score gates, approve-or-return flows, writer scorecards, and an approval audit trail. Claritar can crawl a sitemap, score pages against a saved voice, rank pages that diverge, and export one audit report. It supports multiple languages, PDF reports, shareable links, and Agency-plan white-labeling. Content is encrypted in transit and at rest, access is scoped to team members, and drafts are used only for scoring and rewriting.

Spec sheet

Security
Claritar states that content is encrypted in transit and at rest, with access scoped to team members.Read 1 Oct 2026 · claritar.com
Support
Priority support is included in the Free, Starter, Pro, and Agency plans listed on the pricing page.Read 1 Oct 2026 · claritar.com
Approval workflow
Claritar provides a score gate, approve-or-return review flow, writer scorecards, and an audit trail of approvals.Read 1 Oct 2026 · claritar.com
Data use
Claritar states that drafts are used only to score and rewrite content and are never sold, shared, or used for model training.Read 1 Oct 2026 · claritar.com
Guideline enforcement
Users can define preferred terms, acronyms, product names, banned words, punctuation preferences, and required keywords.Read 1 Oct 2026 · claritar.com
Languages
Claritar supports multi-language brand scoring.Read 1 Oct 2026 · claritar.com
Product purpose
Claritar is brand voice software for agencies that scores drafts against saved client voices, identifies off-brand content, and provides rewrites.Read 1 Oct 2026 · claritar.com
Reports
Claritar exports PDF reports and shareable links, with white-labeling available on the Agency plan.Read 1 Oct 2026 · claritar.com
Scoring
Claritar provides a 0-100 score and A-F grade with breakdowns for voice, tone, banned words, and keywords.Read 1 Oct 2026 · claritar.com
Tone controls
Claritar offers per-client tone dials across formal or casual, serious or playful, plus a target reading level.Read 1 Oct 2026 · claritar.com
Voice setup
Users can paste 5-10 on-brand pieces for Claritar to infer tone, rules, banned words, and keywords.Read 1 Oct 2026 · claritar.com
Website audits
Claritar crawls a sitemap, scores pages against a saved voice, ranks off-brand pages, and exports one audit report.Read 1 Oct 2026 · claritar.com

Plans and prices

Free Free Free forever 1 client · 1 seat · 5 analyses / month Read 1 Oct 2026 · claritar.com
Starter $19 a month per month 3 clients · 2 seats · 50 analyses / month Read 1 Oct 2026 · claritar.com
Pro $49 a month per month 10 clients · 5 seats · 300 analyses / month · site-wide audit up to 50 pages Read 1 Oct 2026 · claritar.com
Agency $99 a month per month 50 clients · 25 seats · 1,000 analyses / month · site-wide audit up to 500 pages Read 1 Oct 2026 · claritar.com

Every Claritar plan and price →

Strong points and limits

Strong points

  • 0–100 scores and A–F grades
  • Custom terminology and voice rules
  • Approval workflow with audit trail
  • Sitemap-based website audits
  • Multi-language scoring

Limits

  • Free plan limited to five analyses monthly
  • Paid plans start at $19 a month
  • Agency white-labeling is plan-specific
  • Web-based editor only

Who it suits

Claritar suits agencies managing multiple client voices, terminology rules, approvals, and website audits. It is useful for teams that need scoring, rewrite suggestions, and shared review records in a browser.

Verdict

Claritar combines voice modeling, draft scoring, rule enforcement, approvals, and site audits for agency workflows. Its free tier is limited, while paid plans expand clients, seats, analyses, and audit capacity.

Where Specifiction places it

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