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SPECIFICTION
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Cloudinary

cloudinary.com

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What it is

Cloudinary is a media platform for managing images and video through APIs, from ingestion and storage to moderation, search, transformation and delivery. It also supports workflow automation and digital asset management through Cloudinary Assets, which uses AI agents to organize, find and moderate assets. Listed media tools include image and video transformations, video transcoding, adaptive streaming, CDN delivery, smart crop, intelligent optimization, AI vision, generative fill and restore, background replacement and image generation.

The Free plan is billed forever at free and includes three users, one account and 25 monthly credits. It also includes an upload widget, API, search and MCP server access. The stated limits are 20 MB per file and 225 GB of bandwidth. Plus is listed at $89 per month (yearly) or $99 per month (monthly); Advanced is $224 per month (yearly) or $249 per month (monthly). Enterprise pricing is custom. Platforms are API, extension and web.

Spec sheet

Product
Cloudinary describes its platform as AI-powered APIs for image and video management, transformation, and optimized delivery at scale.Read 29 Sep 2026 · cloudinary.com
Intended users
Cloudinary describes its users as developers, teams, brands, and enterprises managing visual media and digital asset workflows.Read 29 Sep 2026 · cloudinary.com
Free plan
YesRead 20 Sep 2026 · cloudinary.com
Paid from
89Read 20 Sep 2026 · cloudinary.com
Integrations
The integrations directory lists connections including Contentful, AWS, Google Cloud, Shopify, Figma, WordPress, and Zapier.Read 29 Sep 2026 · cloudinary.com
Security
Cloudinary says it supports access controls, single sign-on, multi-factor authentication, and least-privilege access, and conducts third-party penetration tests at least annually.Read 29 Sep 2026 · cloudinary.com
Compliance
Cloudinary’s Trust page identifies SOC 2 Type II certification and GDPR controls.Read 29 Sep 2026 · cloudinary.com
Support
The Free plan includes support through forums, tickets, and email, while Plus lists expedited support.Read 29 Sep 2026 · cloudinary.com
Founded
2012Read 28 Sep 2026 · cloudinary.com
AI capabilities
Cloudinary lists smart crop, intelligent optimization, AI vision, generative fill, generative restore, background replacement, and image generation.Read 29 Sep 2026 · cloudinary.com
API access
YesRead 20 Sep 2026 · cloudinary.com
API and developer access
Cloudinary says its Free plan includes an upload widget, API, search, and access to MCP servers.Read 29 Sep 2026 · cloudinary.com
Asset management
Cloudinary Assets is presented as digital asset management with AI agents for organizing, finding, moderating, and automating across the asset lifecycle.Read 29 Sep 2026 · cloudinary.com
Enterprise features
The Enterprise plan lists security and compliance review, multi-CDN infrastructure, enterprise SLAs and support, a designated customer success manager, and SSO and provisioning API.Read 29 Sep 2026 · cloudinary.com
Hosting and data location
Cloudinary says it uses AWS servers worldwide and offers enterprise customers the option to store data in the EEA.Read 29 Sep 2026 · cloudinary.com
Image and video features
The site lists image and video transformations, video transcoding, adaptive streaming, and CDN delivery among the Free plan features.Read 29 Sep 2026 · cloudinary.com
Media lifecycle
Its platform covers media ingestion and storage, moderation, asset management, search, transformation, delivery, and workflow automation.Read 29 Sep 2026 · cloudinary.com
Reliability
Cloudinary says it is committed to maintaining 99.9% uptime and publishes service status and availability information.Read 29 Sep 2026 · cloudinary.com
Storage limit
225Read 20 Sep 2026 · cloudinary.com

Plans and prices

Free Free Free forever 3 Users / 1 Account · 25 monthly credits Read 29 Sep 2026 · cloudinary.com
Plus Price not published $99 per month (monthly); $89 per month (yearly) 3 Users / 2 Accounts · 225 monthly credits Read 29 Sep 2026 · cloudinary.com
Advanced $224 a month $249 per month (monthly); $224 per month (yearly) 5 Users / 3 Accounts · 600 monthly credits Read 29 Sep 2026 · cloudinary.com
Enterprise Priced on request Custom Custom plan · enhanced features, security, support, and services Read 29 Sep 2026 · cloudinary.com

Every Cloudinary plan and price →

Strong points and limits

Strong points

  • Free plan includes API, search and upload widget.
  • Supports image and video transformation and delivery.
  • AI tools include smart crop and generative fill.
  • Integrations include Contentful, Shopify and WordPress.
  • Enterprise plan lists SSO and compliance review.

Limits

  • Free plan has a 20 MB file limit.
  • Free plan bandwidth limit is 225 GB.
  • Free plan is limited to 25 monthly credits.
  • No free trial is listed.

Who it suits

It suits developers, teams, brands and enterprises managing visual media or digital asset workflows. Its API and web access, along with integrations such as Contentful, Shopify and WordPress, may fit teams connecting media operations to other services.

Verdict

Cloudinary combines media lifecycle management, transformation and delivery with APIs and AI features. Check the plan’s credits, file and bandwidth limits against your workload, and note that Enterprise pricing is custom.

Where Specifiction places it

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