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SPECIFICTION
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deco CMS

decocms.com

From $20/mo Free plan Open source WebmacOSAPISelf-hosted
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Spec score 9.2 #2 of 23 in Git-Based CMS

What it is

deco CMS is an open-source, self-hostable content management system for commerce teams and enterprise operations managing storefronts across platforms and sites. It pairs a visual editor for business teams with an AI agent for other changes, operating on the customer's stack. Non-technical staff can edit, create, and publish without tickets, while design-system components and tokens can remain locked. It works with Shopify, VTEX, Wake, VNDA, and headless or custom stacks. Teams can make audience variants by country, state, or UTM and run A/B tests at the edge; results can be exported to Google Analytics 4. Changes are organized as changesets with shareable previews, while content and code stay in the repository, and the page describes rollback as one click. The agent follows system prompts, design-system references, and repository skills; TypeScript typing can block invalid data-layer commits. The open-source core is free. Studio costs $20 a month, billed at $20 /user/month, while Enterprise costs $10,000 a month. The Outcome operation plan has no listed price.

Spec sheet

What it does
deco operates ecommerce sites and apps using senior engineers, AI agents and proprietary software, charging for generated results.Read 15 Oct 2026 · decocms.com
Audience
The CMS is positioned for commerce teams and enterprise operations managing storefronts across platforms and sites.Read 4 Oct 2026 · decocms.com
Integrations
Studio lists GitHub, VTEX, Google Analytics, Search Console, Shopify, Sentry, Figma, Linear, PostgreSQL, HubSpot, Notion and Stripe connections.Read 15 Oct 2026 · decocms.com
Support
The Enterprise plan includes SLA support and direct access to engineering, onboarding, training, and dedicated maintenance engineers.Read 4 Oct 2026 · decocms.com
License
The Studio repository states a Sustainable Use License that permits internal and client-project self-hosting but requires a commercial license for SaaS or revenue-generating production systems.Read 15 Oct 2026 · github.com
Agent workflow
The service observes sites, reasons about problems, generates code or content, validates changes, acts under governance rules, measures outcomes and learns from cycles.Read 15 Oct 2026 · decocms.com
Analytics
The CMS page says A/B test results can be exported to Google Analytics 4.Read 4 Oct 2026 · decocms.com
API authorization
Proxy permissions are tool-specific, connection-scoped and inherited from roles and organization settings.Read 15 Oct 2026 · docs.decocms.com
API observability
Proxy requests emit duration, request and error metrics plus OpenTelemetry spans; default tool-call timeout is five minutes.Read 15 Oct 2026 · docs.decocms.com
Autonomous blog
The autonomous blog selects keywords, drafts researched content, generates images, checks catalog products and keeps human approval available before publication.Read 15 Oct 2026 · decocms.com
Commerce platforms
The CMS says it works over Shopify, VTEX, Wake, VNDA, or any headless or custom stack.Read 4 Oct 2026 · decocms.com
Company founding
InfoMoney reports Deco.cx was created in October 2022 by Guilherme Rodrigues, Luciano Junior and Rafael Crespo.Read 15 Oct 2026 · infomoney.com.br
Custom tools
Users can create TypeScript tools, chain installed integrations, call external APIs, run database operations and connect custom MCP apps over HTTP.Read 15 Oct 2026 · docs.decocms.com
Diagnostic agent
The Site Diagnostics Agent analyzes seven site-health dimensions, works on any URL, finds actionable issues and can run daily or by the minute.Read 15 Oct 2026 · decocms.com
Documentation
Developer docs cover storefront migration, Blocks CMS editing, Studio apps, MCP tools, deployment and coding-agent Markdown indexes.Read 15 Oct 2026 · docs.decocms.com
Experiments
The CMS supports audience variants by country, state, or UTM and A/B testing at the edge.Read 4 Oct 2026 · decocms.com
Funding
InfoMoney reports a US$2.2 million initial investment round announced in January 2024.Read 15 Oct 2026 · infomoney.com.br
Governance
Organizations can set automatic, approval-required and blocked actions, with audit trails, previews and rollback; checkout changes require human approval.Read 15 Oct 2026 · decocms.com
Guardrails
The page says the agent follows system prompts, design-system reference files, and repository skills, while TypeScript typing can stop invalid data-layer commits.Read 4 Oct 2026 · decocms.com
Infrastructure migration
deco says its new stack reduces infrastructure cost by 25%, but moving away from Deno and Preact requires a full site reimplementation.Read 15 Oct 2026 · decocms.com
Investor rationale
MAYA Capital described Deco.cx as a composable ecommerce platform emphasizing sub-second page loads, modern standards and high performance.Read 15 Oct 2026 · maya.capital
Legal entity
The terms identify the Brazilian maker as DECO PLATAFORMA DIGITAL LTDA., with deco.cx LLC in Delaware available as a contracting entity for some customers.Read 15 Oct 2026 · decocms.com
Limit: learning curve
The independent test author noted small initial bottlenecks while learning the Deno, Fresh, Preact and Twind stack, although they found the learning curve short.Read 15 Oct 2026 · tavanoblog.com.br
Limit: review evidence
SoftwareWorld lists pricing as contact-vendor, free trial as unspecified and deployment as cloud hosted, providing no approved user reviews.Read 15 Oct 2026 · softwareworld.co
Migration
The FAQ says deco handles the gradual migration from the old admin, and the old admin was scheduled for discontinuation on October 30, 2026.Read 4 Oct 2026 · decocms.com
Notable news: VTEX Day
On April 15, 2026, deco announced its agentic CMS, diagnostics agent, autonomous blog, new infrastructure stack, journey agents and Studio platform.Read 15 Oct 2026 · decocms.com
Open source
The CMS software is open source and self-hostable, and the company says its core is free.Read 4 Oct 2026 · decocms.com
Praise: developer experience
An independent developer reported simple GitHub or Google login, automatic GitHub repository creation, rapid deployment after pushes and easy editing for nontechnical users.Read 15 Oct 2026 · tavanoblog.com.br
Praise: performance
The same independent test author reported a 97 mobile PageSpeed score and praised editing autonomy and loading speed.Read 15 Oct 2026 · tavanoblog.com.br
Public API
The connection proxy accepts POST MCP requests at an organization-scoped endpoint using OAuth bearer tokens or API keys.Read 15 Oct 2026 · docs.decocms.com
Publishing workflow
Changes are represented as changesets with shareable previews, content and code stay in the repository, and the page says rollback is one click.Read 4 Oct 2026 · decocms.com
Rating on SoftwareWorld
Not rated yet from 0 reviews; the listing says no approved reviews are available.Read 15 Oct 2026 · softwareworld.co
Security audit service
deco offers ecommerce-focused offensive audits starting at US$ 4,000, with a report, critical-fix work and retest in about one week.Read 15 Oct 2026 · decocms.com
Security controls
Studio advertises SSO, role-based permissions, organization isolation, tool-scoped API keys, audit logs and cost controls.Read 15 Oct 2026 · decocms.com
Self-hosting
Studio can run locally, with Docker or Kubernetes using an embedded or customer-provided database, keys and storage.Read 15 Oct 2026 · decocms.com
Storefront
Storefront provides Blocks, a visual Site Editor and templates for websites and apps.Read 15 Oct 2026 · decocms.com
Storefront repository license
The public deco storefront repository is labeled Apache-2.0 on GitHub.Read 15 Oct 2026 · github.com
Studio workspace
Studio is a private AI workspace where organizations connect MCPs, configure agents, assign models and manage permissions.Read 15 Oct 2026 · decocms.com
Supported stack
The FAQ says Studio is compatible with Deno, including Fresh and HTMX, and that moving to TanStack is not required.Read 4 Oct 2026 · decocms.com
Visual editing
Non-technical team members can edit, create, and publish without tickets, while design-system components and tokens can remain locked.Read 4 Oct 2026 · decocms.com

Plans and prices

Open source core Free Self-hosted on your infrastructure · core is free forever Read 4 Oct 2026 · decocms.com
Studio $20 a month $20 /user/month Full product: agents, CMS, workspace and automations · 1 site diagnostic every week · $5/user per month in AI credits included Read 4 Oct 2026 · decocms.com
Starter $50 a month monthly Site Editor · agent chat sandbox · diagnostics on GitHub, GA, Search Console, VTEX and Wake · agent board trial up to 5 tasks · automatic model or own key Read 15 Oct 2026 · decocms.com
Business $500 a month monthly Everything in Starter · full dev, QA and design agent board · more AI usage · model choice · operations dashboard · continuous monitoring coming soon Read 15 Oct 2026 · decocms.com
Enterprise $10,000 a month $10,000 /month Managed SaaS or assisted self-host · SLA support and direct engineering access · onboarding and training · dedicated maintenance engineers Read 4 Oct 2026 · decocms.com
Custom Priced on request tailored contract deco-operated site and app · deco engineers in codebase · AI usage with SLA · tailored scope Read 15 Oct 2026 · decocms.com
Outcome operation Priced on request fixed + % of growth 24/7 agents and embedded engineers · 12-month plan with goals and baseline · impact measured by production A/B tests Read 4 Oct 2026 · decocms.com

Every deco CMS plan and price →

Strong points and limits

Strong points

  • Open-source core is free and self-hostable.
  • Visual editing lets non-technical staff publish without tickets.
  • Supports audience variants and edge A/B testing.
  • Changesets include shareable previews and one-click rollback.
  • Content and code stay in the repository.

Limits

  • Studio costs $20 a month.
  • Enterprise costs $10,000 a month.
  • Outcome operation has no listed price.
  • Managed enterprise support is included in the Enterprise plan.

Who it suits

It suits commerce teams and enterprise operations managing storefronts across multiple platforms or sites. Its visual editing and repository-based workflow may also suit teams that want business users to publish while keeping design-system elements locked.

Verdict

deco CMS combines visual content editing with repository-based changes and commerce-platform support. The free core is self-hosted; paid plans have listed prices for Studio and Enterprise.

Where Specifiction places it

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