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Eat This Much

eatthismuch.com

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Spec score 9.4 #1 of 30 in AI Meal Planning Apps

What it is

Eat This Much generates personalized meal plans from food preferences, budget, schedule, and nutrition goals. Users can set calorie and macro targets and filter meals by diet, ingredients, and other preferences. The free plan includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. Premium supports planning a week of meals, daily customization, saved plan weeks, shareable PDFs, and automatic grocery lists. Plans update those lists, and the service names Instacart, Walmart, and Amazon Fresh as delivery options. Users can create recipes and keep a virtual pantry that favors meals using foods already on hand. The mobile app can sync meal nutrition and weight data with Apple Health, Android Health Connect, or Google Fit. Professional plans support client meal planning, and the partner API can generate plans and grocery lists and export plans as HTML, PDF, or JSON. The browser Recipe Clipper sends page data only after a user selects Review in Eat This Much. Premium costs $5/mo (annual).

Spec sheet

What it does
Eat This Much generates personalized meal plans from nutrition goals, food preferences, budget and schedule, then supplies shopping lists.Read 15 Oct 2026 · eatthismuch.com
Purpose
Eat This Much generates personalized meal plans based on food preferences, budget, schedule, and nutrition goals.Read 5 Oct 2026 · eatthismuch.com
API
The partner API can generate plans and grocery lists and export plans as HTML, PDF, or JSON; access is currently onboarded through direct partner contact.Read 5 Oct 2026 · eatthismuch.com
Privacy
The privacy policy says the company does not sell personal information and describes collection of account, usage, location, body measurement, and food activity data.Read 5 Oct 2026 · eatthismuch.com
Founded
2012Read 28 Sep 2026 · eatthismuch.com
Company
Eat This Much says it started in 2012 and describes itself as an independent team; its About page lists a Redondo Beach, California address for its privacy officer.Read 5 Oct 2026 · eatthismuch.com
Android data safety
Google Play states that no data is shared with third parties, data is encrypted in transit and deletion can be requested; the app may collect personal, health and other data.Read 15 Oct 2026 · play.google.com
API commercial access
Partner API access is early-access, limited to selected partners, priced by use case and volume, and provisioned after a contract.Read 15 Oct 2026 · eatthismuch.com
API data limit
Under standard API terms, partners may retain data only during the partnership and may cache food nutrition data for up to seven days.Read 5 Oct 2026 · eatthismuch.com
API documentation depth
The help article documents GET and POST endpoints, parameters, defaults and example JSON responses for client management.Read 15 Oct 2026 · help.eatthismuch.com
Automatic planning
The service can generate a full day or week of meals automatically and rebalance plans when meals are swapped.Read 15 Oct 2026 · eatthismuch.com
Chrome extension
The Recipe Clipper saves recipes from websites into an Eat This Much collection and lists about 3,000 users.Read 15 Oct 2026 · chromewebstore.google.com
Company headquarters and size
LinkedIn lists a privately held company headquartered in Santa Monica, California, founded in 2011, with 2–10 employees.Read 15 Oct 2026 · linkedin.com
Company legal name
Crunchbase lists the legal name as Eat This Much, Inc., with Louis DeMenthon as founder and CEO.Read 15 Oct 2026 · crunchbase.com
Company origin
The company's own About page says the team started Eat This Much in 2012 to solve its founders' meal-planning problem.Read 15 Oct 2026 · eatthismuch.com
Custom foods and recipes
Users may enter custom nutrition items and recipes, and custom recipes can be used by the generator.Read 15 Oct 2026 · eatthismuch.com
Diet support
Preset styles include keto, vegan, paleo, Mediterranean and vegetarian, while custom exclusions can be configured.Read 15 Oct 2026 · eatthismuch.com
Documentation and support
The official diet guide links to a searchable knowledge base, a help widget and tutorial videos.Read 15 Oct 2026 · eatthismuch.com
Family planning
Meal settings can scale ingredient quantities and grocery lists for multiple people.Read 15 Oct 2026 · eatthismuch.com
Funding disclosure
Crunchbase identifies the company as private and shows no usable public funding amount because its funding fields are obscured.Read 15 Oct 2026 · crunchbase.com
Grocery integrations
Official pages name Instacart, Amazon Fresh and Walmart as grocery-delivery destinations for lists.Read 15 Oct 2026 · eatthismuch.com
Grocery planning
Meal plans automatically update grocery lists, and the site names Instacart, Walmart, and Amazon Fresh as delivery options.Read 5 Oct 2026 · eatthismuch.com
Health integrations
The mobile app can sync meal nutrition and weight data with Apple Health, Android Health Connect, or Google Fit.Read 5 Oct 2026 · help.eatthismuch.com
Ingredient filters
Keyword filters and blocked ingredients are used to keep foods outside a user's preferences out of plans.Read 15 Oct 2026 · eatthismuch.com
iOS requirements
The iPhone and iPad app requires iOS or iPadOS 15.5 or later; the Mac version requires macOS 12.4 or later with Apple silicon.Read 15 Oct 2026 · apps.apple.com
Leftovers
The planner can place leftovers into later meals according to user-defined patterns.Read 15 Oct 2026 · eatthismuch.com
Limit: cooking guidance
Pann reports that cooking steps are thin, so users may need to work out how to prepare meals themselves.Read 15 Oct 2026 · pann-app.com
Limit: exclusions bug
A Google Play reviewer reported that some excluded foods still appeared in generated plans and required substitution.Read 15 Oct 2026 · play.google.com
Limit: international database
A Trustpilot reviewer outside the United States complained that many ingredients were unavailable and had to be entered manually, and described the redesign as dated.Read 15 Oct 2026 · uk.trustpilot.com
Limit: professional pricing and branding
Promealplan's independent review says professional pricing is not published and clients primarily see Eat This Much branding, limiting white-label positioning.Read 15 Oct 2026 · promealplan.com
Limit: target-first meals
Pann says generated plans can feel like assembled foods rather than dishes built around ingredients already in the kitchen.Read 15 Oct 2026 · pann-app.com
Meal planning
Premium supports planning a week of meals, customizing each day, saving favorite plan weeks, and creating shareable PDFs.Read 5 Oct 2026 · eatthismuch.com
Nutrition controls
Users can set calorie and macro targets and filter meals by diet, ingredients, and food preferences.Read 5 Oct 2026 · eatthismuch.com
Nutrition targets
Users can set calories, macronutrients, fiber, cholesterol and sodium targets, including different targets on different weekdays.Read 15 Oct 2026 · eatthismuch.com
Pantry
A virtual pantry tracks foods on hand and can prioritize recipes that use those ingredients.Read 15 Oct 2026 · eatthismuch.com
Partner API
The partner API exposes a recipe database, diet filters, grocery lists and PDF or HTML or JSON exports.Read 15 Oct 2026 · eatthismuch.com
Praise: convenience
A Google Play reviewer says the app simplifies calorie and macro planning, includes shopping and delivery tools, and reduces weekly planning stress.Read 15 Oct 2026 · play.google.com
Praise: desktop access
A Trustpilot reviewer praised having a desktop version for planning a whole week and said support resolved an issue the same day.Read 15 Oct 2026 · uk.trustpilot.com
Praise: target automation
Pann's independent test found the app quickly builds plans to calorie and macro targets and can reshuffle meals while preserving totals.Read 15 Oct 2026 · pann-app.com
Professional API
ETM Pro users have documented API endpoints for API-key authentication and adding or removing clients; private Zapier endpoints are also mentioned.Read 15 Oct 2026 · help.eatthismuch.com
Professional audience
The Pro offering is aimed at dietitians, nutritionists, personal trainers, and health coaches managing client meal plans.Read 5 Oct 2026 · eatthismuch.com
Professional branding
The professional product can put a nutrition practice's branding on plans, emails and PDFs, with in-app branding on Collaborate.Read 15 Oct 2026 · eatthismuch.com
Professional client app
Professional clients can use web, iOS and Android apps to view meals, swap foods, shop and log intake.Read 15 Oct 2026 · eatthismuch.com
Professional trial
Eat This Much Pro offers a 14-day free trial and a 30-day money-back guarantee.Read 5 Oct 2026 · eatthismuch.com
Rating on Apple App Store
4.7 out of 5 from 22,000 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Chrome Web Store
3.7 out of 5 from 13 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on Google Play
4.7 out of 5 from 10.2K reviewsRead 15 Oct 2026 · play.google.com
Rating on Trustpilot
3.2 out of 5 from 2 reviewsRead 15 Oct 2026 · uk.trustpilot.com
Recipe Clipper
The browser extension reads the page where a user opens it and sends recipe page data to Eat This Much only when the user selects Review in Eat This Much.Read 5 Oct 2026 · eatthismuch.com
Recipes and pantry
The planner supports custom recipes and a virtual pantry that prioritizes meals using foods already on hand.Read 5 Oct 2026 · eatthismuch.com
Security statement
The privacy policy says the company uses reasonable industry-standard measures but cannot guarantee internet transmission security.Read 15 Oct 2026 · eatthismuch.com

Plans and prices

Free Free free forever daily meal plans · food tracking · barcode foods · custom foods and recipes · recurring foods Read 15 Oct 2026 · eatthismuch.com
Premium $5 a month with annual subscription weekly meal planning · automatic grocery list · grocery delivery integration · leftovers · daily customization · saved weeks · PDF meal plans Read 15 Oct 2026 · eatthismuch.com
Control $49 a month billed quarterly; up to 10 clients auto-generated plans · branded emails and PDFs · client macro and restriction settings · recipe collections · clients cannot log in Read 15 Oct 2026 · eatthismuch.com
Professional — Control $49 a month Billed quarterly; up to 10 clients Client dashboard · branded emails and PDFs · customized client targets · clients cannot log in Read 5 Oct 2026 · eatthismuch.com
Collaborate $59 a month billed quarterly; up to 10 clients everything in Control · client logins · per-client permissions · branding in web and mobile apps · client food logging Read 15 Oct 2026 · eatthismuch.com
Professional — Collaborate $59 a month Billed quarterly; up to 10 clients Everything in Control · client logins · custom permissions · branding in web and mobile apps · client tracking logs Read 5 Oct 2026 · eatthismuch.com
Partner API Priced on request Pricing tailored to partner use case and volume Early access · partner onboarding required Read 5 Oct 2026 · eatthismuch.com

Every Eat This Much plan and price →

Strong points and limits

Strong points

  • Users can set calorie and macro targets.
  • Premium plans a week of meals.
  • Grocery lists update with meal plans.
  • Mobile app syncs with three health platforms.
  • Recipe Clipper sends page data only after user review.

Limits

  • Free plan lists daily meal plans, not weekly planning.
  • Premium costs $5/mo (annual).
  • Professional plans are billed quarterly.
  • Partner API access requires direct partner onboarding.

Who it suits

It suits people who want meal plans shaped around nutrition targets, food preferences, and budget, with grocery lists and mobile health syncing. Dietitians, nutritionists, personal trainers, and health coaches can use the Pro offering for client plans.

Eat This Much in depth

Read the full write-up

Eat This Much turns nutrition goals, food preferences, budget, and schedule into tailored meal plans. It is best suited to people who want meal planning tied to grocery preparation, rather than food logging alone. The main trade-off is that the free plan is limited to daily plans; planning a full week requires Premium.

Overview

The planner connects calorie and macro targets with filters for diet, ingredients, and food preferences, so users can shape recommendations around how they eat. Budget and schedule also inform the plan. That combination makes Eat This Much a strong fit for people who need help deciding what to cook and buy, but less compelling for someone seeking only a calorie log.

Its planning horizon is an important dividing line: Free covers daily meal plans, while Premium supports up to a week. The grocery, recipe, and pantry features extend the value beyond menu suggestions, particularly for users who want a plan to translate into shopping and make use of food already at home.

Key features

Targets and daily planning

Users can set calorie and macro targets and filter meals by diet, ingredients, and preferences. Free also includes food tracking, barcode foods, custom foods and recipes, and recurring foods. That is a useful way to try the core approach without a subscription, although a daily plan is a limited foundation for people who organize meals several days ahead.

Weekly planning and grocery lists

Premium adds a week of meal planning, customization for each day, saved plan weeks, and shareable PDFs. Meal plans automatically update grocery lists, with Instacart, Walmart, and Amazon Fresh named as delivery options. This is the plan for users who want to settle a week’s meals in advance and carry the resulting list into shopping; users satisfied with daily suggestions can stay on Free.

Recipes, pantry, and health data

Custom recipes let users bring their own meals into the planner, while the virtual pantry can prioritize meals that use foods already on hand. The mobile app can sync meal nutrition and weight data with Apple Health, Android Health Connect, or Google Fit, which suits people who keep those records in a connected health ecosystem.

Recipe Clipper and privacy

The browser extension reads a recipe page when opened, but sends recipe-page data to Eat This Much only after the user selects “Review in Eat This Much.” The privacy policy says the company does not sell personal information and describes collection of account, usage, location, body measurement, and food activity data. Users should weigh that collection against the convenience of keeping planning and food activity in one service.

Professional and partner tools

Eat This Much Pro is aimed at dietitians, nutritionists, personal trainers, and health coaches managing client plans. The partner API can generate meal plans and grocery lists and export plans as HTML, PDF, or JSON; access requires direct partner contact. Standard API terms allow partners to retain data only during the partnership and to cache food nutrition data for up to seven days, a material constraint for integrations that depend on longer retention.

Pricing

The Free plan has no published price and includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. It is the sensible starting point for individual users who do not need to plan a week ahead, but it gives up Premium’s weekly horizon and related planning tools.

Premium costs $5 a month, billed with an annual subscription, and includes weekly meal planning, automatic grocery lists and delivery integration, leftovers, daily customization, saved plan weeks, and PDFs. It is the clearest choice for individuals who will use the full-week workflow; the annual billing term matters for anyone comparing it with monthly subscriptions.

Professional — Control costs $49 a month, billed quarterly, for up to 10 clients. It includes a client dashboard, branded emails and PDFs, customized client targets, and clients cannot log in. That arrangement suits a practitioner who manages plans directly rather than giving clients service access.

Professional — Collaborate costs $59 a month, billed quarterly, also for up to 10 clients. It adds client logins, custom permissions, branding in web and mobile apps, and client tracking logs to Control’s features. The higher price is justified for professionals who want clients to participate and track progress; the 10-client cap makes the listed tier a bounded fit for small practices.

Both Pro options offer a 14-day free trial and a 30-day money-back guarantee. The Partner API uses custom pricing tailored to the partner use case and volume, with early access and partner onboarding required. It is for organizations seeking an integration, not a self-serve alternative to the consumer plans.

Platforms

Eat This Much is available on web, Android, iOS, and as a browser extension; an API is also offered for partners. The mobile apps support the named health-data syncing integrations, while the extension supports recipe capture with a user-selected review step.

Who it's for

Choose Eat This Much if nutrition targets, meal decisions, and grocery planning belong in one workflow. It is especially useful for people who want week-long planning, customizable days, and lists that update with the plan. The free daily plan is a reasonable entry point, but not a substitute for a week planner. Professionals should consider Pro when they manage multiple client plans, and API access fits partners prepared for direct onboarding and its data-retention terms.

Pros and cons

Pros: Calorie and macro targets plus diet, ingredient, and preference filters give users meaningful control over meal recommendations.

Pros: Premium connects weekly planning, daily edits, saved weeks, PDFs, and automatically updated grocery lists, reducing the gap between deciding meals and preparing to shop.

Pros: Custom recipes, a pantry that prioritizes on-hand foods, and mobile health syncing support users who want planning to fit existing food and health routines.

Cons: Free planning is daily rather than weekly, so users who need to organize several days in advance must pay for Premium.

Cons: Premium’s $5 a month price is billed with an annual subscription, which is less flexible than a monthly term.

Cons: Professional tiers are quarterly billed and limited to 10 clients; Control also excludes client logins, while the API requires partner onboarding and limits data retention under standard terms.

Alternatives

If you want to compare more options, browse AI Meal Planning Apps or Fitness Nutrition Software.

KitchenPocket is worth considering if cookbook and recipe storage is the priority: its free tier includes a recipe clipper and storage for 100 recipes.

Fitia is a better fit if your priority is calorie and macro tracking, food logging, and barcode scanning rather than week-long meal planning.

MealIdeas AI may suit users looking for daily AI meal picks and a limited first set of meal plans, with a free tier that also supports reusing last week’s plan.

Nutrig is an option for users who want one meal plan per week alongside water and calorie tracking, with unlimited menu swaps in its free tier.

Yumnia is another choice for creating a meal plan and grocery list, with a paid tier that unlocks the full week.

KitchUp is available on iOS and macOS for users who prefer a platform-specific option.

MyPlateAI may work for someone who wants a small monthly allowance of AI meal generations and a grocery-list preview at no cost.

Pantryfy is an alternative for users focused on managing pantry items and recipes alongside a capped daily allowance of AI requests.

Verdict

Eat This Much is a good choice for people who want nutrition-aware meal plans to lead directly into recipes and grocery preparation. Premium is the right fit when a full week, day-by-day customization, and saved plans justify an annual subscription. Look elsewhere if daily planning is too narrow for free use, or if your main need is food logging rather than a connected planning-and-shopping workflow.

Verdict

Eat This Much combines personalized meal planning with grocery lists, recipe tools, and health-data syncing. Premium is the route to week-long planning and costs $5/mo (annual); professional and API offerings have separate access and billing arrangements.

Where Specifiction places it

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