FindLume

Overview

FindLume is a business service for online shops that combines product search, merchandising, analytics and a catalog-based shopping assistant. It is best suited to merchants who want visual discovery alongside text search and tools to shape results. Its capabilities are broad, but monthly quotas and plan limits make choosing the right tier important.

Shoppers can upload a photo to find products by color, style and shape; the assistant answers questions and recommends products using a shop’s catalog and knowledge base. FindLume also supports autocomplete and product recommendations, bringing several discovery functions into one shop-search service.

Key features

Search and assistance

Hybrid ranking fuses vector similarity with text relevance, so visual and written relevance can contribute to results. Photo upload makes the visual-search route most useful when shoppers can recognize a look more readily than describe it. The catalog-based assistant adds a different kind of help, answering questions and suggesting products; its chat allowance is capped on Grow and Scale.

Merchandising and analytics

Merchants can pin, boost, bury or hide products in results and preview changes in real time. That gives teams a direct way to influence visibility, though it requires active merchandising rather than leaving every decision to ranking. Analytics track searches, clicks, zero-result queries and conversion rates, useful measures for identifying discovery gaps and assessing changes.

Integrations, data and support

FindLume supports Shopify, Magento, Shopware and any platform, with API access. Shopper data is processed on servers in Germany; during catalog import it is handled on the maker’s hardware in Bulgaria. Habitat Creative Ltd. provides a Data Processing Agreement for processing shopper data on a merchant’s behalf under GDPR Article 28. FindLume says website-specific models are not combined across merchants and Microsoft does not use Azure OpenAI data to train its models.

Support is by email, with priority support on Scale; Enterprise offers dedicated support and an SLA. There is no availability guarantee outside a written Enterprise agreement, a material consideration for shops that need a contractual uptime commitment.

Pricing

FindLume is freemium, with a free plan, paid plans and a 14-day trial. The pricing note says paid plans start at €79/mo (annual), while the listed Build plan is €99 a month, billed monthly. Compare the applicable term before budgeting. If a monthly quota is exhausted and there is no pack balance, requests of that type are refused until the quota resets.

Free: free. Quotas and limits apply, and there is no support commitment. This is the no-cost starting point, but the limits make it a poor basis for assuming capacity at production volume.

Build: €99 a month, billed monthly. Includes one website, up to 10,000 products, 10,000 searches per month, API access, one team member, visual search and the AI shopping assistant. It suits a small shop testing the full search experience, but offers just one seat and no stated merchandising rules.

Grow: €249 a month, billed monthly. Covers three websites, up to 50,000 products, 150,000 searches and 2,000 AI chats per month, merchandising rules and up to 10 team members. This is the more practical tier for a growing, multi-site operation that needs team controls, but both searches and chats remain capped.

Scale: €549 a month, billed monthly. Includes 10 websites, up to 250,000 products, 400,000 searches and 6,000 AI chats per month, up to 25 team members, 180-day data retention and priority support. It is aimed at larger shops that need more headroom and longer retention, not unlimited use.

Enterprise: custom pricing. It includes unlimited websites, products, team members and custom search and chat volume, plus custom retention, dedicated infrastructure, SSO, custom integrations, dedicated support and an SLA. This is the fit for merchants needing tailored capacity or contractual service commitments.

Platforms

FindLume supports web and API use. Its shop integrations include Shopify, Magento and Shopware, and it also states support for any platform. The service is intended for businesses and online shops rather than personal use.

Who it's for

Build can suit a small single-site shop; Grow and Scale better match merchants with larger catalogs, more sites or teams. Shops with unpredictable demand should pay particular attention to quota exhaustion, while those requiring an availability commitment should consider Enterprise.

Pros and cons

Pro: Visual search, hybrid ranking, an AI assistant, merchandising and analytics address several parts of product discovery in one service.

Pro: Merchandising rules include real-time preview, giving teams direct control over product placement.

Pro: Support for named commerce platforms, any platform and API access broadens its potential fit.

Con: Paid tiers cap searches and, on Grow and Scale, AI chats; exhausting a quota stops those requests until reset if no pack balance remains.

Con: Build is limited to one website and one team member, while merchandising rules start at Grow.

Con: Availability is not guaranteed outside a written Enterprise agreement.

Alternatives

Choose Google Lens for a free visual-search tool across mobile, desktop and web platforms rather than a shop-focused service with catalog merchandising and analytics. Pictr.ai is another freemium API-and-web option; its free plan is billed at $0/month and is capped at 50 products and 100 searches monthly, making it a smaller-scale alternative to FindLume’s paid shop plans. Trooply Visual Search API offers a free tier with 50 products, 1,000 API calls per month and image plus text search, a consideration for buyers prioritizing a stated low-volume API allowance.

Pinterest Lens is a free visual-search alternative for Android, iOS and web; it requires a Pinterest account, and mobile camera search requires camera access. Ecomvis has a free tier with 50 AI searches per month, one website, text, voice and image search, API access and community support, which may suit a shop seeking those inputs at a small initial scale. PixelHUT Discovery Engine is a paid alternative with a free trial and Android, API, iOS and web platforms. i spy is a free Android and iOS alternative; some features may require a paid subscription. ViSenze offers a 30-day free trial of Multi-Search and AI Recommendations and is available on Android, API, iOS and web.

For a broader comparison of tools in this category, see AI Visual Search Tools.

Verdict

Choose FindLume if your online shop needs visual search, catalog-based assistance and practical merchandising controls together, and its site, product, team and request limits match your expected scale. The main reason to look elsewhere is quota dependence: requests stop at exhaustion unless a pack balance is available, and availability has no guarantee outside a written Enterprise agreement.