Fitly
usefitly.com
What it is
Fitly is a web-based AI virtual try-on widget for clothing, cosmetics, and jewelry. Shoppers upload a photo, which Fitly combines with a product image to produce a try-on result in 10–20 seconds. The widget works on Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom-built sites that can use a script tag. Fitly says it can detect or pull product images automatically, without manual uploads, 3D scanning, or special photography. Merchants can customize widget colors, button text, and placement, and can choose white-label presentation. Shoppers do not need accounts, and the widget does not set cookies or track them across sites or sessions. Shopper photos are automatically deleted within 24 hours, while generated try-on images remain until the merchant deletes them. Depending on merchant configuration, Google Gemini, xAI (Grok), and Replicate may receive shopper photos and garment images. Fitly lists approved-domain restrictions, HTTPS image URLs, SSRF protection, a 5 MB upload limit, and API-key authentication for endpoints. The Free plan costs nothing and includes 3 try-ons per month for 1 product. Paid plans start at $29 a month.
Spec sheet
- What it does
- Fitly is an AI virtual try-on widget that lets shoppers upload a photo and preview products on themselves.Read 14 Oct 2026 · usefitly.com
- Security
- Fitly lists approved-domain restrictions, HTTPS image URLs, SSRF protection, a 5 MB upload limit, and API-key authentication for endpoints.Read 4 Oct 2026 · usefitly.com
- Support
- Starter includes email support, Growth priority support, and Scale dedicated support.Read 14 Oct 2026 · usefitly.com
- Accuracy limitation
- Fitly's terms warn that generated images are approximations and do not guarantee real-world fit, appearance, or feel.Read 14 Oct 2026 · usefitly.com
- AI providers
- Fitly says Google Gemini, xAI (Grok), and Replicate may receive shopper photos and garment images to generate try-on results, depending on merchant configuration.Read 4 Oct 2026 · usefitly.com
- Annual pricing
- The pricing section offers a yearly switch and advertises 20% savings, but the opened page shows only monthly dollar amounts.Read 14 Oct 2026 · usefitly.com
- API authentication
- Merchant installations receive an API key, and Fitly says all API endpoints require API-key authentication.Read 14 Oct 2026 · usefitly.com
- Chrome extension reach
- The Chrome Web Store listing shows 625 users and identifies the extension as a free virtual try-on for any retailer.Read 14 Oct 2026 · chromewebstore.google.com
- Company funding record
- Crunchbase shows five funding rounds for the Austin Fitly profile but obscures the amounts and dates.Read 14 Oct 2026 · crunchbase.com
- Company profile
- Crunchbase lists a private Fitly, Inc. as an active for-profit company headquartered in Austin, Texas, with 1–10 employees and Anthony Ortiz as founder and CEO.Read 14 Oct 2026 · crunchbase.com
- Customization
- Merchants can change widget colors, button text, and placement, with white-labeling available.Read 14 Oct 2026 · usefitly.com
- Domain controls
- The widget only operates on domains registered in the merchant dashboard through domain whitelisting.Read 14 Oct 2026 · usefitly.com
- Embed setup
- The homepage provides a script-tag installation using cdn.usefitly.com/widget.js and says setup takes about five minutes.Read 14 Oct 2026 · usefitly.com
- GDPR statement
- Fitly states that it is fully GDPR compliant and does not use shopper photos for facial recognition or model training.Read 14 Oct 2026 · usefitly.com
- Generation time
- Fitly says a try-on result normally takes 10–20 seconds.Read 14 Oct 2026 · usefitly.com
- How it works
- Shoppers upload a photo, which Fitly combines with a product image to generate a try-on result in 10–20 seconds.Read 4 Oct 2026 · usefitly.com
- Independent extension publisher
- The Chrome listing identifies Sreenand Mallisetty as the developer and gives a Chalfont, Pennsylvania address.Read 14 Oct 2026 · chromewebstore.google.com
- Licence
- Fitly's terms reserve ownership of the service, widget code, APIs, dashboard, and documentation and prohibit reverse engineering; no open-source licence is stated.Read 14 Oct 2026 · usefitly.com
- Limit: extension permissions
- Chrome-Stats flags high permission impact and access to Google APIs, Firebase, Cloud Run, and bitstudio.ai domains, advising installation caution.Read 14 Oct 2026 · chrome-stats.com
- Limit: image quality dependence
- A Fitly builder reported on Reddit that output accuracy depends on clear input photos and well-presented garment images; stretched or misleading garment photos can produce incorrect apparent fit.Read 14 Oct 2026 · reddit.com
- Payment processing
- Stripe handles merchant billing, while Fitly says it does not store credit-card numbers.Read 14 Oct 2026 · usefitly.com
- Payments
- Stripe processes merchant payments, and Fitly says it does not store credit card numbers.Read 4 Oct 2026 · usefitly.com
- Photo deletion
- Shopper photos are automatically deleted within 24 hours, while generated try-on images remain until the merchant deletes them.Read 14 Oct 2026 · usefitly.com
- Photo retention
- Shopper photos are automatically deleted within 24 hours, while generated try-on images are retained until the merchant deletes them.Read 4 Oct 2026 · usefitly.com
- Praise: usability
- Chrome-Stats summarizes reviewers as praising easier online shopping, an intuitive interface, realistic-looking results, and enjoyable outfit browsing.Read 14 Oct 2026 · chrome-stats.com
- Pricing inconsistency
- The pricing cards specify 3 free try-ons monthly, while the FAQ says the Free plan provides 10 try-ons monthly.Read 14 Oct 2026 · usefitly.com
- Privacy collection
- Shoppers do not need accounts, and Fitly says it does not collect their names, email addresses, or other personal identifiers.Read 14 Oct 2026 · usefitly.com
- Product categories
- The site lists clothing, cosmetics, and jewelry as supported categories and says it is expanding to more categories.Read 4 Oct 2026 · usefitly.com
- Product images
- The service automatically detects or pulls product images, so merchants do not need manual uploads, 3D scanning, or special photography.Read 14 Oct 2026 · usefitly.com
- Product setup
- Fitly automatically detects or pulls product images from a store, and says no manual uploads, 3D scanning, or special photography are required.Read 4 Oct 2026 · usefitly.com
- Rating on Apple App Store
- 3.9 out of 5 from 8 ratings for an iPhone app named Fitly: AI Outfit Creator by developer Ilya Tkach.Read 14 Oct 2026 · apps.apple.com
- Rating on Chrome Web Store
- 4.9 out of 5 from 17 ratingsRead 14 Oct 2026 · chromewebstore.google.com
- SDK availability
- Fitly says the basic integration needs no SDK or engineering team.Read 14 Oct 2026 · usefitly.com
- Security controls
- The privacy policy lists HTTPS-only image URLs, SSRF blocking for private IP ranges, a 5 MB upload limit, and authenticated endpoints.Read 14 Oct 2026 · usefitly.com
- Shopper privacy
- The privacy policy says shoppers do not need an account and the widget does not set cookies or track shoppers across sites or sessions.Read 4 Oct 2026 · usefitly.com
- Store integrations
- The widget is described as working with Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom websites that can insert a script tag.Read 14 Oct 2026 · usefitly.com
- Store platforms
- The widget works on Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom-built websites that can use a script tag.Read 4 Oct 2026 · usefitly.com
- Support and availability
- Paid plans list email, priority, or dedicated support depending on tier; Fitly says it offers no formal SLA.Read 4 Oct 2026 · usefitly.com
- Supported categories
- The site lists clothing, cosmetics, and jewelry, including tops, dresses, jackets, makeup shades, earrings, necklaces, and bracelets.Read 14 Oct 2026 · usefitly.com
- Technology basis
- The same Reddit discussion describes Fitly as a Chrome extension wrapping Google's virtual try-on model.Read 14 Oct 2026 · reddit.com
- Third-party AI processing
- Fitly may send shopper photos and garment images to Google Gemini, xAI Grok, or Replicate according to merchant configuration.Read 14 Oct 2026 · usefitly.com
- Tracking
- Fitly says it uses no advertising or analytics trackers and that the shopper widget sets no cookies or cross-site tracking.Read 14 Oct 2026 · usefitly.com
- Usage enforcement
- Monthly allowances reset on the first day of each month, and requests beyond the selected limit are rejected until the next cycle.Read 14 Oct 2026 · usefitly.com
- Widget customization
- Merchants can customize widget colors, button text, and positioning; white-label is available.Read 4 Oct 2026 · usefitly.com
Plans and prices
Free Free $0/month 3 try-ons per month · 1 product · basic widget customization · Fitly badge Read 14 Oct 2026 · usefitly.com
Starter $29 a month $29/month 150 try-ons per month · unlimited products · custom widget styling · remove branding · email support Read 14 Oct 2026 · usefitly.com
Growth $79 a month $79/month 500 try-ons per month · priority support Read 14 Oct 2026 · usefitly.com
Scale $199 a month $199/mo 2,000 try-ons per month · dedicated support · custom integrations Read 14 Oct 2026 · usefitly.com
Strong points and limits
Strong points
- Supports clothing, cosmetics, and jewelry try-ons.
- Works with six named store platforms and custom sites.
- Automatically detects or pulls product images.
- Shopper photos are deleted within 24 hours.
Limits
- Free plan allows 3 try-ons per month.
- Free plan is limited to 1 product.
- Generated images remain until the merchant deletes them.
- No formal SLA is offered.
Who it suits
Fitly suits online merchants who want to add photo-based previews of clothing, cosmetics, or jewelry to a supported storefront. Its API access and custom-site script option may also suit businesses integrating the widget into their own sites.
Verdict
Fitly provides a photo-based try-on widget with storefront integrations and merchant styling controls. Review the plan limits and image-retention details before adding it to a store.
Where Specifiction places it
- AI Virtual Try-On Tools#2 of 279.0
Alternatives to FitlyAll alternatives →
Perfect Corp. Virtual Try-On From ¥57,657/mo 8.9 Visit 
TryOn Virtual From $15/mo · Free plan 8.8 Visit 
Banuba TINT From $49/mo 8.4 Visit 
Corlen From $19.99/mo 8.4 Visit