Focal

Spec sheet

Product

Focal describes itself as an agentic operating system that organizes creative assets, tracks their performance, and helps teams create more winners.Read 11 Oct 2026 · focal.inc

API

Focal says its API can send data and files to and from the platform for advanced automation.Read 11 Oct 2026 · focal.inc

Support

The plan comparison lists support chat, priority support, a customer success manager, custom onboarding, and asset migration as support options.Read 11 Oct 2026 · focal.inc

Headquarters

Helsinki, FinlandRead 28 Sep 2026 · focal.inc

Ad platforms

Approved creatives can be uploaded directly to Meta, TikTok, and YouTube.Read 11 Oct 2026 · focal.inc

AI agent integration

Focal MCP connects Claude and other LLMs to boards, briefs, tagged assets, and ad performance for reading data and bulk operations.Read 11 Oct 2026 · focal.inc

AI asset library

Focal automatically tags and names uploaded creatives and supports visual-content search, including video scene content.Read 11 Oct 2026 · focal.inc

AI enrichment

AI autofill can populate custom fields and help create copy variants or translations and analyze video transcripts and scenes.Read 11 Oct 2026 · focal.inc

API access

YesRead 20 Sep 2026 · focal.inc

Approval workflows

YesRead 20 Sep 2026 · focal.inc

Automation

Workflows can sort assets, upload creatives, send review requests, and send Slack notifications.Read 11 Oct 2026 · focal.inc

Board access

Teams can set view, comment, or edit access for each board so collaborators see only what they need.Read 11 Oct 2026 · focal.inc

Creative boards

Boards let teams brief internal and external creatives, track production stages, and manage approvals.Read 11 Oct 2026 · focal.inc

Enterprise security

The Enterprise plan lists a security questionnaire and OKTA SSO; the pricing comparison lists Google SSO for the other plans.Read 11 Oct 2026 · focal.inc

Guest sharing

YesRead 20 Sep 2026 · focal.inc

Intended customers

The pricing page positions Starter for teams moving from scattered folders and spreadsheets, Growth for teams scaling across markets, channels, and agencies, and Enterprise for large established advertisers and creative teams.Read 11 Oct 2026 · focal.inc

Metadata and tagging

YesRead 20 Sep 2026 · focal.inc

Performance reporting

Focal connects ad metrics to creative assets and reports across multiple ad accounts.Read 11 Oct 2026 · focal.inc

Storage integrations

Focal can sync folder structures and assets from Google Drive or Dropbox.Read 11 Oct 2026 · focal.inc

Supported asset types

images,videos,PDFs,playable adsRead 20 Sep 2026 · focal.inc

Version history

YesRead 20 Sep 2026 · focal.inc

Plans and prices

Every Focal plan and price →

Where Specifiction places it

• Transaction Monitoring Software#1 of 178.6
• Digital Asset Management Software#35 of 1518.3