Focalry

Spec sheet

What it does

Focalry combines client galleries, a print and digital store, studio management, automations, and a website builder for photography studios.Read 9 Oct 2026 · focalry.com

Product

Focalry describes itself as an all-in-one platform for photography studios, combining galleries, a store, CRM, website tools, and automations.Read 9 Oct 2026 · focalry.com

Intended users

Focalry describes the platform as built for photographers and photography studios.Read 9 Oct 2026 · focalry.com

Audience

Focalry says it is built for photographers and designed around photography studio workflows.Read 9 Oct 2026 · focalry.com

Automations

Workflows can be triggered by events such as bookings, paid invoices, or signed contracts, and can send questionnaires, proposals, and reminders.Read 9 Oct 2026 · focalry.com

Bookings

Photographers can share a booking link and set availability; the site says video links and calendar invites are created automatically for both parties.Read 9 Oct 2026 · focalry.com

Client galleries

Clients can view galleries, favourite and comment on photos, and download them; gallery access can be password- or email-gated.Read 9 Oct 2026 · focalry.com

Commission

Focalry states that paid plans have 0% sales commission.Read 9 Oct 2026 · focalry.com

Free access

The homepage says a free plan is available and no credit card is required to start.Read 9 Oct 2026 · focalry.com

Lightroom

A Lightroom Classic plugin publishes collections and sets to the cloud and can republish edits or remove deleted items.Read 9 Oct 2026 · focalry.com

Lightroom publishing

The Lightroom Classic plugin publishes collections and sets to the cloud and supports republishing edits and removing deletes.Read 9 Oct 2026 · focalry.com

Print and digital sales

The store offers in-gallery checkout, automatic pro-lab fulfilment, digital delivery, coupons, gift cards, and tax handling.Read 9 Oct 2026 · focalry.com

Sales commission

Focalry states that paid plans have 0% commission on sales.Read 9 Oct 2026 · focalry.com

Storage

The site says Lightroom originals upload directly to secure storage.Read 9 Oct 2026 · focalry.com

Store

The store supports in-gallery checkout, print fulfilment, digital delivery, coupons, gift cards, and tax handling.Read 9 Oct 2026 · focalry.com

Studio management

Studio management includes contacts, a projects board, invoices, contracts with e-signatures, and meeting scheduling with calendar sync.Read 9 Oct 2026 · focalry.com

Uploads

The maker says originals stream directly from Lightroom to secure storage.Read 9 Oct 2026 · focalry.com

Website builder

Focalry offers a no-code, block-based website builder with a lead-capturing contact form.Read 9 Oct 2026 · focalry.com

Plans and prices

Every Focalry plan and price →

Where Specifiction places it

• Photography Website Builders#24 of 468.1