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SPECIFICTION
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folk for shopping

folk.com

From $9.99/mo Free plan iOS
Visit folk.com
Spec score 8.2 #5 of 25 in AI Shopping Assistants

What it is

Folk for shopping searches products across retailers, compares price and availability, and points shoppers to the cheapest in-stock option it finds. Users can search by describing an item in ordinary language or by sending a photo or screenshot for matching. Folk says its catalog covers more than 100 million products across thousands of retailers, including Nike, Zara, SSENSE, Nordstrom, Best Buy, Uniqlo, and Farfetch. It can check watched products daily and text when prices fall, with price history to help assess a current offer. Folk remembers sizes, brand preferences, rejected items, and budget. It does not place orders; checkout takes place on the retailer’s site. The free plan includes searching and price comparisons, but not price watching. Folk Pro costs $9.99 a month, billed monthly, and includes price watching and all Folk features. The service is listed for iOS and also names iMessage, Telegram, and WhatsApp as places to use Folk. Retailers may pay commissions on purchases through Folk links; the company says this does not affect prices or recommendations.

Spec sheet

Product
Folk searches products across retailers, compares prices and availability, and sends the cheapest in-stock option.Read 2 Oct 2026 · folk.com
Privacy
Folk says it does not sell user data or use it to train AI models, and stores user data separately in a private cloud computer with sensitive information encrypted.Read 2 Oct 2026 · folk.com
Support
Folk lists [email protected] for privacy questions and help.Read 2 Oct 2026 · folk.com
Maker
Folk says it is made by Nozomio, Inc.Read 2 Oct 2026 · folk.com
Checkout limit
Folk does not buy items on the user’s behalf; it links to checkout on the retailer’s site.Read 2 Oct 2026 · folk.com
Company team
Folk’s About page describes the team as six people.Read 2 Oct 2026 · folk.com
Data deletion
Folk says account deletion removes live data within seconds, while encrypted backup copies may remain briefly before automatic erasure.Read 2 Oct 2026 · folk.com
Messaging
Folk’s site lists iMessage, Telegram, and WhatsApp as places to use Folk.Read 2 Oct 2026 · folk.com
Natural language search
Users can describe what they want in ordinary language instead of using filters.Read 2 Oct 2026 · folk.com
Personalization
Folk remembers users’ sizes, preferred brands, rejected items, and budget.Read 2 Oct 2026 · folk.com
Photo search
Users can send a photo or screenshot and Folk searches its catalog for the item or closest matches.Read 2 Oct 2026 · folk.com
Price tracking
Folk checks tracked items every day and texts users when the price drops, with price history to help judge whether a price is low.Read 2 Oct 2026 · folk.com
Referral commissions
Retailers may pay Folk a commission on purchases through its links, and Folk says this does not change the price or its recommendations.Read 2 Oct 2026 · folk.com
Retailer coverage
Folk says it searches more than 100 million products across thousands of retailers, including Nike, Zara, SSENSE, Nordstrom, Best Buy, Uniqlo, and Farfetch.Read 2 Oct 2026 · folk.com

Plans and prices

Free Free forever Searching and price comparisons; price watching not included Read 2 Oct 2026 · folk.com
Folk Pro $9.99 a month monthly; cancel anytime Price watching and all Folk features Read 2 Oct 2026 · folk.com

Every folk for shopping plan and price →

Strong points and limits

Strong points

  • Search by natural-language descriptions or images
  • Compares prices and availability across retailers
  • Daily price checks with text alerts and price history
  • Free plan includes search and price comparisons

Limits

  • Price watching is excluded from the free plan
  • Folk does not purchase items on the shopper’s behalf
  • Listed platform is iOS

Who it suits

Folk suits shoppers who want to compare offers, search with text or images, and track prices. It may also fit shoppers comfortable completing purchases on retailer websites.

Verdict

Folk combines product discovery, comparison, and price tracking, with price watching reserved for Folk Pro. Shoppers still need to complete checkout with the retailer.

Where Specifiction places it

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