Tech riderRev. 2 Oct 2026
  1. 1Runs oniOS
  2. 2CostsFree plan · free trial · paid from $9.99/mo
  3. 3Source citationsYes
  4. 4Product comparisonYes
  5. 5Price trackingYes
  6. 6Price historyYes
  7. 7Visual searchYes
  8. 8Shopping scopecatalog
8 lines stated Written from the maker's own pages: folk.com
The folk for shopping homepage

Overview

Folk for shopping searches products across retailers, compares price and availability, and points shoppers to the cheapest in-stock option it finds. Users can search by describing an item in ordinary language or by sending a photo or screenshot for matching. Folk says its catalog covers more than 100 million products across thousands of retailers, including Nike, Zara, SSENSE, Nordstrom, Best Buy, Uniqlo, and Farfetch. It can check watched products daily and text when prices fall, with price history to help assess a current offer. Folk remembers sizes, brand preferences, rejected items, and budget. It does not place orders; checkout takes place on the retailer’s site. The free plan includes searching and price comparisons, but not price watching. Folk Pro costs 9.99 USD per month, billed monthly, and includes price watching and all Folk features. The service is listed for iOS and also names iMessage, Telegram, and WhatsApp as places to use Folk. Retailers may pay commissions on purchases through Folk links; the company says this does not affect prices or recommendations.

Who it is for

Folk suits shoppers who want to compare offers, search with text or images, and track prices. It may also fit shoppers comfortable completing purchases on retailer websites.

What is good

  • Search by natural-language descriptions or images
  • Compares prices and availability across retailers
  • Daily price checks with text alerts and price history
  • Free plan includes search and price comparisons

What to know first

  • Price watching is excluded from the free plan
  • Folk does not purchase items on the shopper’s behalf
  • Listed platform is iOS

Verdict

Folk combines product discovery, comparison, and price tracking, with price watching reserved for Folk Pro. Shoppers still need to complete checkout with the retailer.

folk for shopping plans and pricing

All plans
Free Free forever Searching and price comparisons; price watching not included folk.com · 2 Oct 2026
Folk Pro $9.99/mo monthly; cancel anytime Price watching and all Folk features folk.com · 2 Oct 2026

Compared on AI shopping assistants

Free plan
Yesfolk.com
Paid from
$9.99/mofolk.com
Source citations
Yesfolk.com
Product comparison
Yesfolk.com
Price tracking
Yesfolk.com
Price history
Yesfolk.com
Visual search
Yesfolk.com
Shopping scope
catalogfolk.com

Facts

Product
Folk searches products across retailers, compares prices and availability, and sends the cheapest in-stock option.folk.com · 2 Oct 2026
Natural language search
Users can describe what they want in ordinary language instead of using filters.folk.com · 2 Oct 2026
Photo search
Users can send a photo or screenshot and Folk searches its catalog for the item or closest matches.folk.com · 2 Oct 2026
Retailer coverage
Folk says it searches more than 100 million products across thousands of retailers, including Nike, Zara, SSENSE, Nordstrom, Best Buy, Uniqlo, and Farfetch.folk.com · 2 Oct 2026
Checkout limit
Folk does not buy items on the user’s behalf; it links to checkout on the retailer’s site.folk.com · 2 Oct 2026
Personalization
Folk remembers users’ sizes, preferred brands, rejected items, and budget.folk.com · 2 Oct 2026
Referral commissions
Retailers may pay Folk a commission on purchases through its links, and Folk says this does not change the price or its recommendations.folk.com · 2 Oct 2026
Messaging
Folk’s site lists iMessage, Telegram, and WhatsApp as places to use Folk.folk.com · 2 Oct 2026
Privacy
Folk says it does not sell user data or use it to train AI models, and stores user data separately in a private cloud computer with sensitive information encrypted.folk.com · 2 Oct 2026
Data deletion
Folk says account deletion removes live data within seconds, while encrypted backup copies may remain briefly before automatic erasure.folk.com · 2 Oct 2026
Support
Folk lists [email protected] for privacy questions and help.folk.com · 2 Oct 2026
Maker
Folk says it is made by Nozomio, Inc.folk.com · 2 Oct 2026
Company team
Folk’s About page describes the team as six people.folk.com · 2 Oct 2026

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Sources