Google Business Profile

Spec sheet

Purpose

A Business Profile lets a business manage how it appears on Google Search and Maps.Read 12 Oct 2026 · support.google.com

Free plan

YesRead 24 Sep 2026 · google.com

API

Google Business Profile APIs support programmatic profile and location management, including location details, reviews, posts, and media.Read 12 Oct 2026 · developers.google.com

Support

The Business Profile Help page provides a contact-us option for users who need help.Read 12 Oct 2026 · support.google.com

Headquarters

Mountain View, California, USARead 28 Sep 2026 · google.com

Founded

1998Read 28 Sep 2026 · google.com

Access controls

Owners can invite managers with their own Google Accounts; managers can edit profile information and respond to reviews but cannot add or remove users or remove the profile.Read 12 Oct 2026 · support.google.com

API access limit

Google says API users with a quota of zero after enabling the API may need to request Business Profile API access.Read 12 Oct 2026 · developers.google.com

Business information

Profiles can show a business’s hours, website, phone number, and location or service area.Read 12 Oct 2026 · support.google.com

Customer engagement

Businesses can post photos and videos, collect and respond to reviews, and share offers and updates.Read 12 Oct 2026 · business.google.com

Eligibility

Business Profiles are intended for businesses that meet customers in person; online-only businesses are not eligible.Read 12 Oct 2026 · support.google.com

Google Analytics integration

A Business Profile can link to Google Analytics, where profile performance data such as calls, website clicks, directions, messages, and bookings is shared with the Analytics property.Read 12 Oct 2026 · support.google.com

Google profile tools

YesRead 24 Sep 2026 · google.com

Multiple locations

Google directs larger businesses with multiple locations to use Business Profile Manager for bulk profile management.Read 12 Oct 2026 · support.google.com

Performance insights

Owners and managers of verified profiles can view customer interactions such as views, calls, website clicks, messages, bookings, and direction requests.Read 12 Oct 2026 · support.google.com

Products and services

The profile can let customers see products and stock, place orders, make reservations, or book services directly from the profile.Read 12 Oct 2026 · business.google.com

Plans and prices

Every Google Business Profile plan and price →

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