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GrowPanel

growpanel.io

From $49/mo Free plan WebAPI
Visit growpanel.io
Spec score 8.9 #2 of 22 in Subscription Analytics Software

What it is

GrowPanel provides subscription analytics for SaaS businesses through web and API access. It reports real-time MRR, ARR, LTV, churn, and customer lifetime metrics, alongside recurring and one-time revenue, refunds, discounts, fees, taxes, and foreign exchange. Forecasts cover MRR and cashflow. Cohort analysis, trial tracking, conversion rates, retention trends, and cancellation comments help teams examine customer behavior. Billing data connections include Stripe, Chargebee, Recurly, Alunta, Google Sheets, and a custom API; other listed integrations include HubSpot, Slack, Microsoft Teams, n8n, Make, Zapier, webhooks, and Google Data Studio. GrowPanel AI answers questions about account data and can propose actions for approval. An MCP server connects compatible AI assistants to GrowPanel data. Billing connections have read-only access and cannot create or modify subscriptions or charge customers. The service offers a free plan and a 14-day trial. Paid plans start at $49/mo billed annually. GrowPanel says persistent customer data is stored in the EU and account data is deleted from production systems within 30 days after account deletion.

Spec sheet

What it does
GrowPanel is a subscription analytics service that turns billing data into SaaS revenue and retention metrics.Read 14 Oct 2026 · growpanel.io
Product
GrowPanel provides subscription analytics for SaaS businesses, including real-time MRR, ARR, LTV, churn, and customer lifetime metrics.Read 29 Sep 2026 · growpanel.io
Intended users
The site lists founders and CEOs, CFOs, RevOps teams, investors and VCs, and developers as intended audiences.Read 29 Sep 2026 · growpanel.io
Integrations
Native and workflow connections include Stripe, Chargebee, Recurly, Google Sheets, Slack, Microsoft Teams, webhooks, n8n, Make, Google Data Studio, HubSpot and Zapier recipes.Read 14 Oct 2026 · growpanel.io
Compliance
GrowPanel states that it is GDPR compliant and offers a data-processing agreement; its security page also references SOC 2 certified data centers.Read 14 Oct 2026 · growpanel.io
Support
The listed support levels are email for Free, email/chat for Startup, priority for Scaleup, and dedicated support for Pro.Read 29 Sep 2026 · growpanel.io
Headquarters
Copenhagen, DenmarkRead 28 Sep 2026 · growpanel.io
AI assistant
GrowPanel AI answers natural-language questions from live billing data and proposes changes that require user approval.Read 14 Oct 2026 · growpanel.io
AI features
GrowPanel AI answers questions about account data and can propose actions for approval; an MCP server connects compatible AI assistants to GrowPanel data.Read 29 Sep 2026 · growpanel.io
Availability disclaimer
The terms provide the service as-is and as-available and disclaim guarantees that it will be error-free or uninterrupted.Read 14 Oct 2026 · growpanel.io
Cashflow and forecasts
It reports recurring and one-time revenue, refunds, discounts, fees, taxes, and foreign exchange, and forecasts MRR and cashflow.Read 29 Sep 2026 · growpanel.io
Cashflow reporting
Cashflow reports include recurring and one-time revenue, refunds, discounts, fees, taxes and foreign-exchange effects.Read 14 Oct 2026 · growpanel.io
CLI and MCP
The integrations documentation lists a CLI for all API endpoints and an OAuth MCP server for querying data from Claude, ChatGPT, Cursor and Windsurf.Read 14 Oct 2026 · growpanel.io
Cohorts and trials
The product includes cohort analysis, trial tracking, conversion rates, retention trends, and cancellation comment insights.Read 29 Sep 2026 · growpanel.io
Company headquarters
LinkedIn lists Copenhagen as GrowPanel's headquarters.Read 14 Oct 2026 · linkedin.com
Company size
LinkedIn lists GrowPanel as having 2–10 employees.Read 14 Oct 2026 · linkedin.com
Custom billing API
A Custom API source accepts customers, plans and invoices from in-house or unsupported billing systems so GrowPanel can calculate SaaS metrics.Read 14 Oct 2026 · growpanel.io
Data deletion
The security page states account data is deleted from production systems within 30 days after account deletion.Read 29 Sep 2026 · growpanel.io
Data-sync caveat
GrowPanel's FAQ says large imports may be throttled and that initial historical imports can take longer than ongoing webhook updates.Read 14 Oct 2026 · growpanel.io
Documentation
The documentation hub covers setup, seven data-source articles, 42 report-and-metric articles, settings, account management, troubleshooting and a glossary.Read 14 Oct 2026 · growpanel.io
Employee count
Paqle reports one employee for GrowPanel ApS.Read 14 Oct 2026 · paqle.dk
Encryption and hosting
The security page states that transport uses TLS 1.2 or higher, account data uses AES-256 at rest, and persistent customer data remains in EU facilities.Read 14 Oct 2026 · growpanel.io
Financial result
Paqle reports a 2025 net result of approximately DKK -151,771 and equity of approximately DKK -295,000.Read 14 Oct 2026 · paqle.dk
Forecasting
Forecasts project MRR and cashflow using observed customer pace, retention and pricing, with scenario controls.Read 14 Oct 2026 · growpanel.io
Historical integration limit
In a LinkedIn discussion, the founder said the early version had only Stripe integration and invited requests for other recurring-billing integrations.Read 14 Oct 2026 · dk.linkedin.com
Independent directory limitation
AI Tools for Business says cohort analysis and REST API access are reserved for higher-priced plans, which conflicts with GrowPanel's pricing page showing REST API and all reports on the free plan.Read 14 Oct 2026 · aitoolsforbusiness.ai
Legal company and founding
Krak identifies the legal entity as GrowPanel ApS, registered in Copenhagen, with a founding date of 5 December 2017.Read 14 Oct 2026 · krak.dk
Licence
The terms grant a limited, revocable, non-transferable internal-use right and reserve ownership of the software to GrowPanel, so the product is proprietary rather than open source.Read 14 Oct 2026 · growpanel.io
Limit: data-source history
A G2 review reports that support for multiple data sources in one account had previously been missing, although the reviewer said it appeared solved later.Read 14 Oct 2026 · g2.com
Limit: manual editing
A G2 reviewer says the product does not allow manually merging two Stripe customers.Read 14 Oct 2026 · g2.com
Mobile access
The service is designed as a mobile-responsive web application with the same reports, filters and drill-downs as desktop.Read 14 Oct 2026 · growpanel.io
Multi-currency
GrowPanel converts supported billing currencies with daily exchange rates and lets users switch reporting currency.Read 14 Oct 2026 · growpanel.io
Notifications
Users can schedule weekly or monthly email reports and receive MRR alerts through email, Slack or Teams.Read 14 Oct 2026 · growpanel.io
Ownership
Ownr lists LCO Invest II ApS as the 100% legal owner and Lasse Schou Holbøll as director.Read 14 Oct 2026 · ownr.dk
Praise: metrics and Stripe
G2 reviewers praise accurate MRR and related metrics plus quick, low-configuration Stripe integration.Read 14 Oct 2026 · g2.com
Praise: user experience
G2 reviewers repeatedly describe the interface as smooth, fast, visually pleasing and easy to understand.Read 14 Oct 2026 · g2.com
Rating on G2
4.8 out of 5 from 3 reviewsRead 14 Oct 2026 · g2.com
Refund policy
The FAQ says paid periods are not refunded after they begin, although support may help resolve issues or extend a trial.Read 14 Oct 2026 · growpanel.io
REST API
GrowPanel exposes its dataset and dashboard reports through a REST API at api.growpanel.io with an interactive reference, schemas and try-it-out requests.Read 14 Oct 2026 · growpanel.io
SDKs
Official typed SDKs are provided for JavaScript/TypeScript, Python and Go and are generated from the OpenAPI specification.Read 14 Oct 2026 · growpanel.io
Security access
Billing connections are read-only; GrowPanel says it cannot modify subscriptions or charge customers and stores only the last four card digits when available.Read 14 Oct 2026 · growpanel.io
Subscription analytics
The product tracks MRR, ARR, LTV, churn, retention, expansion and customer lifetime metrics in real time.Read 14 Oct 2026 · growpanel.io
Trial insights
Trial reporting shows trial cohorts, conversion patterns and trial outcomes.Read 14 Oct 2026 · growpanel.io

Plans and prices

Free Free up to $200k ARR · all reports · MRR and cashflow forecasts · unlimited users · 1 data connector · REST API · scheduled email reports · Slack/Teams alerts · email support Read 14 Oct 2026 · growpanel.io
Startup $49 a month paid annually up to $1m ARR · all reports · forecasts · unlimited users · up to 3 data connectors · REST API · scheduled email reports · Slack/Teams alerts · email/chat support Read 14 Oct 2026 · growpanel.io
Scaleup $99 a month paid annually up to $2m ARR · all reports · forecasts · unlimited users · up to 10 data connectors · REST API · scheduled email reports · Slack/Teams alerts · priority support Read 14 Oct 2026 · growpanel.io
Pro $199 a month paid annually all reports · forecasts · unlimited users · up to 25 data sources · REST API · scheduled email reports · Slack/Teams alerts · dedicated account manager Read 14 Oct 2026 · growpanel.io

Every GrowPanel plan and price →

Strong points and limits

Strong points

  • Reports real-time MRR, ARR, LTV, and churn.
  • Includes cohort analysis and revenue forecasts.
  • Connects to named billing services and other tools.
  • Billing connections use read-only access.
  • Responsive web app provides mobile access.

Limits

  • Free plan is limited to up to $200k ARR and one data connector.
  • Paid plans start at $49/mo billed annually.
  • No native mobile app is needed; mobile access is through responsive web.

Who it suits

GrowPanel lists founders and CEOs, CFOs, RevOps teams, investors and VCs, and developers as intended audiences. It suits SaaS businesses that want subscription, cohort, retention, or revenue-forecasting metrics.

GrowPanel in depth

Read the full write-up

Overview

GrowPanel is a subscription analytics service for SaaS businesses that want to follow revenue, customer retention and forecasts across billing data. It is a strong fit for teams that need more than a headline MRR figure, especially finance and RevOps teams. The free tier is a meaningful starting point, but the ARR and connector ceilings make plan choice part of the growth decision.

Key features

Real-time MRR, ARR, LTV, churn and customer lifetime metrics provide the core subscription picture. Cohort and expansion analysis, unit economics, trial tracking, conversion rates, retention trends and cancellation comments help teams examine how customer behavior contributes to that picture. This breadth is useful when the question is not just how much revenue arrived, but where growth or attrition is coming from.

Revenue reporting covers recurring and one-time income, refunds, discounts, fees, taxes and foreign exchange. MRR and cashflow forecasts add a planning view, though forecasts are only as useful as the billing data connected to the service.

Billing connections include Stripe, Chargebee, Recurly, Alunta, Google Sheets and a custom API. HubSpot, Slack, Microsoft Teams, n8n, Make, Zapier, webhooks and Google Data Studio connect the analytics to other tools. That range can support teams working across several systems, but the connector allowance varies substantially by plan.

GrowPanel AI can answer questions about account data and propose actions for approval; an MCP server also connects compatible AI assistants to GrowPanel data. These are useful routes into account information, with actions requiring approval rather than being applied automatically. Billing connections are read-only, so they cannot create or change subscriptions or charge customers.

Security measures include TLS 1.2 or higher in transit, AES-256 encryption at rest and EU storage for persistent customer data. GrowPanel says it is designed to support GDPR compliance and does not process or store full payment card data. Account data is deleted from production systems within 30 days after account deletion.

Pricing

The free plan costs nothing and supports up to $200k ARR, one data connector and unlimited users. It includes all reports, a REST API and email support. It is a capable entry point for a small operation, but the single-connector cap will quickly matter if billing and other systems need to be joined.

Startup costs $49 a month, billed paid annually, and raises the ceiling to $1m ARR and three data connectors. It keeps unlimited users and adds email/chat support. This is the logical step for a growing SaaS business that has outgrown one source but does not need a wider integration estate.

Scaleup costs $99 a month, billed paid annually, for up to $2m ARR and 10 data connectors, with unlimited users and priority support. The higher connector allowance suits teams consolidating more systems, while the ARR ceiling is only twice Startup's. Pro costs $199 a month, billed paid annually, and allows up to $20m ARR and 25 data sources, with unlimited users and a dedicated account manager. It is aimed at larger operations that need both capacity and dedicated support.

A 14-day trial is available. All paid plans are billed annually, so their monthly prices are not month-to-month terms.

Platforms

GrowPanel runs on the web and offers an API. Mobile access is through a responsive web app rather than a native app, so it can be used on mobile without a separate installation.

Who it's for

Founders and CEOs can use it to monitor growth and cashflow; CFOs and RevOps teams get a broader set of revenue and retention measures; investors and VCs are also named as intended users. Developers may find the REST API, custom API connection and MCP server relevant. The product is less compelling for a business that needs only basic subscription totals or cannot work within annual billing for paid tiers.

Pros and cons

Pros: Broad revenue coverage, from refunds and taxes to foreign exchange, paired with MRR and cashflow forecasts supports more informed planning.

Pros: Multiple billing and business-tool connections, plus cohort, retention and expansion analysis, make it useful for teams that need to connect revenue with customer behavior.

Pros: Read-only billing access limits the ability of a connection to alter subscriptions or charge customers.

Cons: The free plan's one-connector and $200k ARR limits may be restrictive even before a business needs advanced analysis across several systems.

Cons: Paid tiers are billed annually, and each plan has an ARR ceiling; teams must weigh capacity against an upfront annual commitment.

Alternatives

Subscription Analytics Software is a useful starting point for comparing the category. Choose SimpleSubscription instead if a smaller operation needs a free plan with up to 100 active subscribers, zero transaction fees and subscription-management features such as a customer portal and failed-payment recovery. RedChurn may suit an app business that values Android and iOS support and can work within a free tier capped at 50 active subscribers, one app and 30 days of retention history.

SaaSFlow is worth comparing for teams seeking unlimited data sources on its free plan, which covers up to €120k ARR (€10k MRR); its Pro plan is €100 a month with annual billing. CashSDK Revenue Analytics may fit mobile app publishers: its Standard plan is $25 a month, includes the first $5,000 of monthly tracked revenue, then charges 0.5% of tracked revenue.

Submetrics is a paid alternative with a Starter plan at $19 a month, or $15 a month with annual billing, for one product or data source and 30 days of data history. ChurnLens is another alternative. Kometrics offers a free plan while tracked MRR stays under $1,000, with every feature included; its One plan costs $19 a month. MRR.AI has a free web plan limited to one connected Stripe account and 30 days of metrics history, making it a simpler option for teams focused on a core MRR/ARR/churn dashboard.

Verdict

Choose GrowPanel if your SaaS team needs connected subscription metrics, detailed revenue reporting and forecasts in one service, and can match its ARR and connector limits to an annual plan. Its read-only billing access and broad analysis are meaningful strengths. Look elsewhere if a single connector is enough and you want a more narrowly scoped free option, or if annual billing is a poor fit.

Verdict

GrowPanel brings subscription metrics, forecasts, integrations, and AI-assisted account queries into one analytics service. The free plan has a one-connector limit, while paid tiers are billed annually and set ARR and connector limits.

Where Specifiction places it

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