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SPECIFICTION
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Habitu

habitu.io

From $49/mo WebiOSAndroid
Visit habitu.io
Spec score 7.7 #15 of 29 in Restaurant App Builder Software

What it is

Habitu is a paid guest and merchant intelligence platform for mid-market restaurant brands. Its tools include a branded progressive web app, loyalty rewards, guest segments, a live 0–100 Pulse Score, and ranked recommendations for actions. Operators configure the app in a no-code studio and publish changes without an app-store release. Campaign reporting measures return visits within 14 days and attributes revenue instead of relying on open rates. Email and in-app inbox messaging are live channels; push and SMS can be composed but do not dispatch, while WhatsApp is preview-only. Ordering works end to end on Square, while Foodics ordering awaits its post-pilot adapter. Foodics and Square integrations are live, with Toast and Loyverse listed as coming soon. Plans are $49.00, $199.00, and $499 per month for Starter, Growth, and Enterprise, with plan-specific order fees or custom terms.

Spec sheet

Product
Habitu describes itself as a guest intelligence and merchant intelligence platform for mid-market restaurant brands.Read 7 Oct 2026 · habitu.io
Audience
Habitu says it is built for mid-market restaurant brands, particularly operators with 3–20 locations who lack a direct guest channel.Read 7 Oct 2026 · habitu.io
Integrations
The integrations page lists Foodics and Square as live, and Toast and Loyverse as coming soon.Read 7 Oct 2026 · habitu.io
Security
Habitu says traffic is protected with TLS 1.3, data at rest uses AES-256 encryption, and merchant data is isolated with database Row Level Security.Read 7 Oct 2026 · habitu.io
Compliance
Habitu describes SOC 2 Type 2 as inherited via Supabase and Vercel, UAE PDPL as aligned, and GDPR as ready; it says its SOC 2 Type 1 assessment is on the roadmap.Read 7 Oct 2026 · habitu.io
Support
For integration scoping, Habitu asks customers to email [email protected] and says it will respond within one business day.Read 7 Oct 2026 · habitu.io
Headquarters
Dubai, United Arab EmiratesRead 28 Sep 2026 · habitu.io
Company
The about page names Christian Casper as founder and says he is based in Dubai; the site footer says “Made in Dubai.”Read 7 Oct 2026 · habitu.io
App builder
Operators can configure the app in a no-code studio and publish changes without an app-store release.Read 7 Oct 2026 · habitu.io
Branded app
Its guest app is a progressive web app that opens in a browser from a link or QR code without requiring installation.Read 7 Oct 2026 · habitu.io
Campaign measurement
Habitu measures campaign return visits within a 14-day window and attributes revenue rather than relying on open rates.Read 7 Oct 2026 · habitu.io
Data handling
Habitu says merchants own their data, can export it, and data is deleted within 90 days after cancellation unless law requires otherwise.Read 7 Oct 2026 · habitu.io
Loyalty and intelligence
Features include loyalty rewards, guest segments, a live 0–100 Pulse Score, and ranked recommendations for actions.Read 7 Oct 2026 · habitu.io
Messaging limits
Email and in-app inbox are live campaign channels; push and SMS can be composed but do not dispatch, and WhatsApp is preview-only.Read 7 Oct 2026 · habitu.io
Ordering limit
The branded-app page says ordering is live end to end on Square, while the Foodics adapter is post-pilot and ordering is waiting on that adapter.Read 7 Oct 2026 · habitu.io

Plans and prices

Starter $49 a month $49 per location / month + $0.35 per pickup order 1 location · mobile web app · loyalty engine and ordering · in-app and email messaging (unlimited) Read 7 Oct 2026 · habitu.io
Growth $199 a month $199 per location / month + $0.20 per pickup order Up to 10 locations · 4 campaigns / mo · iOS & Google Play apps · VIP tiers and guest intelligence Read 7 Oct 2026 · habitu.io
Enterprise $499 a month $499 per location / month · No per-order fee Unlimited locations · multi-brand · own domain and desktop web ordering · dedicated onboarding Read 7 Oct 2026 · habitu.io

Every Habitu plan and price →

Strong points and limits

Strong points

  • No-code app publishing without store release
  • Loyalty rewards and guest segmentation
  • Revenue-attributed campaign measurement
  • Square ordering works end to end
  • Supports multiple locations

Limits

  • No free plan
  • Push and SMS do not dispatch
  • WhatsApp is preview-only
  • Foodics ordering is still waiting

Who it suits

Habitu is aimed at mid-market restaurant operators, particularly brands with 3–20 locations that lack a direct guest channel.

Verdict

Habitu brings guest apps, loyalty, segmentation, campaign measurement, and restaurant ordering together. Messaging and integration limits are important considerations, especially for push, SMS, WhatsApp, and Foodics workflows.

Where Specifiction places it

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