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Hapag-Lloyd Live Position

hapag-lloyd.com

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Spec score 9.2 #1 of 25 in Container Tracking Software

What it is

Hapag-Lloyd Live Position tracks dry containers across ship, rail, and truck journeys using IoT devices attached to containers. The tracking view shows status, location, ETA, inland distance traveled, and planned or updated shipment information. A shipment must be purchased as a whole, even if some containers lack devices, and the service is available only for dry containers equipped with a smart device.

GPS trackers transmit location data every 15 minutes. For eligible Carrier Haulage import bookings, Live ETA is included and updates arrival estimates using device data and past planned-versus-actual transport performance. ETA changes appear automatically on the website and API. Customers can view vessel history, with vessel data updated every 24 hours, and download tracking data as CSV. Access is through the Online Business Suite for signed-in customers. Carrier Haulage is listed at free; Merchant Haulage costs $15, paid once per container. The API is available for customer systems; self-onboarding is free and comprehensive IT onboarding is USD 5,000.

Spec sheet

What it does
Live Position tracks Hapag-Lloyd dry containers in near real time across vessel, rail and truck movements using IoT devices attached to containers.Read 15 Oct 2026 · hapag-lloyd.com
Purpose
Live Position tracks containers in near real time across ship, rail, and truck journeys using IoT devices attached to containers.Read 4 Oct 2026 · hapag-lloyd.com
Intended users
The service is for Hapag-Lloyd shipping customers seeking shipment and container visibility across multimodal transport.Read 4 Oct 2026 · hapag-lloyd.com
API
A global Live Position API is available through Hapag-Lloyd’s API Developer Portal for integrating tracking data into customer systems.Read 15 Oct 2026 · hapag-lloyd.com
Headquarters
Hamburg, GermanyRead 28 Sep 2026 · hapag-lloyd.com
Founded
1847Read 28 Sep 2026 · hapag-lloyd.com
Access requirements
The web service is accessed in the Online Business Suite and is available only to signed-in customers.Read 4 Oct 2026 · hapag-lloyd.com
Account requirement
Live Position is available only to signed-in customers through the Hapag-Lloyd Online Business Suite Tracking section.Read 15 Oct 2026 · hapag-lloyd.com
API documentation
The product page directs developers to the API Developer Portal for subscription steps and documentation.Read 15 Oct 2026 · api-portal.hlag.com
API integration
A Live Position API is available for using tracking data in a customer’s own systems; self-onboarding is free and comprehensive IT onboarding is listed at USD 5,000.Read 4 Oct 2026 · hapag-lloyd.com
API onboarding
Self-onboarding through the API portal is free, while comprehensive IT onboarding is quoted at USD 5,000.Read 15 Oct 2026 · hapag-lloyd.com
Availability
The service is available for dry containers equipped with a smart device, and a shipment must be purchased as a whole even when some containers lack devices.Read 4 Oct 2026 · hapag-lloyd.com
Cancellation
The official FAQ says Live Position cannot be cancelled after purchase.Read 15 Oct 2026 · hapag-lloyd.com
Company founded
LinkedIn lists Hapag-Lloyd AG as founded in 1847.Read 15 Oct 2026 · linkedin.com
Company headquarters
Hapag-Lloyd Aktiengesellschaft lists Ballindamm 25, 20095 Hamburg, Germany as its registered headquarters.Read 15 Oct 2026 · hapag-lloyd.com
Company legal name
The maker’s legal entity is Hapag-Lloyd Aktiengesellschaft.Read 15 Oct 2026 · hapag-lloyd.com
Company size
LinkedIn places Hapag-Lloyd in the 10,001-plus employee size category and describes 15,200 liner-shipping employees.Read 15 Oct 2026 · linkedin.com
Coverage limitation
The service is limited to dry containers equipped with smart devices, and customers must buy coverage for every container in the shipment.Read 15 Oct 2026 · hapag-lloyd.com
CSV export
Users can download Live Position data as CSV for offline use.Read 15 Oct 2026 · hapag-lloyd.com
Data and limitations
The terms say full data ownership remains with the carrier and that uninterrupted or error-free operation is not guaranteed.Read 4 Oct 2026 · hapag-lloyd.com
Data export
Users can download tracking data as a CSV file for offline use.Read 4 Oct 2026 · hapag-lloyd.com
Data ownership
The terms state that full ownership of Live Position data remains with Hapag-Lloyd.Read 15 Oct 2026 · hapag-lloyd.com
Enterprise integration
SAP reported that Hapag-Lloyd position data feeds SAP ERP and SAP Business Network Global Track and Trace systems.Read 15 Oct 2026 · news.sap.com
GPS frequency
Trackers transmit location data every 15 minutes, and detected ETA changes update the website and API automatically.Read 15 Oct 2026 · hapag-lloyd.com
History
The map view includes vessel history with vessel data updated every 24 hours.Read 4 Oct 2026 · hapag-lloyd.com
Independent device suppliers
ABI Research identified Nexxiot and ORBCOMM as Hapag-Lloyd’s IoT device providers, using cellular connectivity and long-life batteries.Read 15 Oct 2026 · abiresearch.com
Independent integration concern
Roland Berger noted that customers may struggle to fully use smart-container data when they lack integration capabilities and that alerts and analytics are key differentiators.Read 15 Oct 2026 · rolandberger.com
Independent limitation: ocean tracking value
ABI Research said ocean visibility alone is not a major breakthrough because AIS and data aggregation can often provide it, while inland drayage is the stronger differentiator.Read 15 Oct 2026 · abiresearch.com
Independent pricing assessment
ABI Research reported pricing of USD 15 for Merchant Haulage and USD 0 for Carrier Haulage.Read 15 Oct 2026 · abiresearch.com
Independent product architecture
Roland Berger described Hapag-Lloyd’s platform as internally developed while the tracking hardware came from external providers including ORBCOMM and Nexxiot.Read 15 Oct 2026 · rolandberger.com
Independent technology assessment
ABI Research reported that the initial launch was browser-only and that API integration was identified as a crucial next step.Read 15 Oct 2026 · abiresearch.com
Inland distance
The tracking view includes distance travelled on inland legs.Read 15 Oct 2026 · hapag-lloyd.com
Limit: service speed and communication
Trustpilot reviews repeatedly complain about slow inland delivery, poor communication, rude representatives and inconsistent information.Read 15 Oct 2026 · trustpilot.com
Live ETA
Live ETA recalculates import arrival predictions from tracker data and historical planned-versus-actual performance.Read 15 Oct 2026 · hapag-lloyd.com
Mobile app availability
Hapag-Lloyd states that its mobile app is distributed through Google Play and Apple App Store and can also run as a mobile-browser web app.Read 15 Oct 2026 · hapag-lloyd.com
Mobile app feature gap
The mobile app FAQ says Live Chat and Virtual Assistant are not yet included, with availability limited to selected countries elsewhere.Read 15 Oct 2026 · hapag-lloyd.com
Mobile integration
The Hapag-Lloyd Mobile App supports Live Position and uses the same Online Business Suite login as the web service.Read 15 Oct 2026 · hapag-lloyd.com
Notable news: API launch
Hapag-Lloyd’s updates page records Live Position API availability as a product update and directs users to the API portal.Read 15 Oct 2026 · hapag-lloyd.com
Notable news: SAP collaboration
SAP published a Live Position collaboration feature dated July 27, 2026 describing Hapag-Lloyd’s live data integration into SAP systems.Read 15 Oct 2026 · news.sap.com
Praise: price and stability
One Trustpilot reviewer described Hapag-Lloyd’s shipping service as stable and reasonably priced.Read 15 Oct 2026 · trustpilot.com
Purchase timing
Live Position can be added after booking creation until the sea-freight invoice is submitted or released.Read 15 Oct 2026 · hapag-lloyd.com
Purchase window
Customers can add Live Position after booking creation until the sea freight invoice is issued or submitted.Read 4 Oct 2026 · hapag-lloyd.com
Rating on Apple App Store
5.0 out of 5 from 1 ratingRead 15 Oct 2026 · apps.apple.com
Rating on Trustpilot
1.5 out of 5 from 29 reviewsRead 15 Oct 2026 · trustpilot.com
Real-time updates
Users receive status and location changes based on recent transport events.Read 15 Oct 2026 · hapag-lloyd.com
Remedy for missing data
If a container lacks a device or position data is unavailable for more than 48 hours, the stated remedy is refund or cancellation of that container’s fee.Read 15 Oct 2026 · hapag-lloyd.com
Scale reported by SAP
SAP reported that Hapag-Lloyd had tracked more than two million containers, with land updates every 15 minutes and sea updates every six hours.Read 15 Oct 2026 · news.sap.com
Service reliability limitation
The terms disclaim guarantees that devices and service will operate continuously or without errors, including telecommunications interruptions.Read 15 Oct 2026 · hapag-lloyd.com
Shipment overview
The service shows the status and location of containers within a shipment together with planned and updated ETA information.Read 15 Oct 2026 · hapag-lloyd.com
Support and remedy
Customers are directed to Hapag-Lloyd Customer Service for technical issues, and the terms provide a fee refund or cancellation for an unequipped container or a position-data gap longer than 48 hours.Read 4 Oct 2026 · hapag-lloyd.com
Supported containers
The FAQ lists 22GP, 22UT, 25UT, 42GP, 42UT, 45GP and 45UT container types.Read 15 Oct 2026 · hapag-lloyd.com
Tracking details
The tracking view shows container status, location, ETA, distance traveled inland, and planned and updated shipment information.Read 4 Oct 2026 · hapag-lloyd.com
Update frequency
The GPS tracker transmits location data every 15 minutes, and detected ETA changes update automatically on the website and API.Read 4 Oct 2026 · hapag-lloyd.com
Vessel history
The map includes vessel history with vessel data refreshed every 24 hours.Read 15 Oct 2026 · hapag-lloyd.com

Plans and prices

Live Position (Carrier Haulage) Free added automatically when any leg uses Carrier Haulage door-move shipments · smart-device-equipped dry containers Read 15 Oct 2026 · hapag-lloyd.com
Live Position (Merchant Haulage) $15, paid once per container Merchant Haulage on export and import and/or Hapag-Lloyd inland-ramp moves · shipment-wide purchase Read 15 Oct 2026 · hapag-lloyd.com

Every Hapag-Lloyd Live Position plan and price →

Strong points and limits

Strong points

  • Shows container location, status, ETA, and inland distance.
  • GPS location data is transmitted every 15 minutes.
  • Tracking data can be downloaded as CSV.
  • A Live Position API is available for customer systems.

Limits

  • Only dry containers equipped with a smart device are eligible.
  • Customers must purchase the service for the whole shipment.
  • The web service requires sign-in to the Online Business Suite.
  • Live Position cannot be cancelled after purchase.

Who it suits

Live Position is for Hapag-Lloyd shipping customers seeking shipment and container visibility across multimodal transport. It suits customers whose dry containers have smart devices and who can access the Online Business Suite.

Verdict

Live Position provides location and ETA details across multimodal journeys, with CSV export and API access. Confirm device eligibility, shipment-wide purchase requirements, and the applicable haulage price before adding it.

Where Specifiction places it

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