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Ipsos Creative|Spark AI

ipsos.digital

Web
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Spec score 7.2 #16 of 24 in Ad Creative Testing Tools

What it is

Ipsos Creative|Spark AI is a web tool for advertisers and agencies evaluating creative at scale and predicting potential attention and brand effects. It accepts linear video, social newsfeed video, skippable pre-roll, short-form video, and static digital, out-of-home, and print creative. Its automated experiments combine analytical computer vision and generative AI trained on Ipsos Creative|Spark sales-validated metrics. Predictions cover creative effect, brand attention, equity effect, and behaviour change. Video diagnostics include predicted eye-tracking heatmaps and peak emotional moments through Creative Best Practice features. Action-based reporting and delivery to Ipsos.Digital can be available in as little as 15 minutes, with dashboard availability announced by email. Access is offered through self-service Ipsos.Digital or Ipsos Creative Excellence teams. Ipsos says the model draws on five years of validated creative data and 18,000 human response cases. Pricing is from a price agreed with the maker.

Spec sheet

Purpose
Creative|Spark AI helps advertisers and agencies evaluate creative at scale and predict its potential to capture attention and influence brand effects.Read 8 Oct 2026 · ipsos.digital
Intended users
Ipsos describes the solution as designed for advertisers seeking to assess high volumes of digital assets quickly and affordably.Read 8 Oct 2026 · ipsos.com
Headquarters
Paris, FranceRead 28 Sep 2026 · ipsos.digital
Founded
1975Read 28 Sep 2026 · ipsos.digital
AI platform
The launch announcement says Creative|Spark AI is powered by Ipsos Facto, described there as Ipsos’ secure generative AI platform.Read 8 Oct 2026 · ipsos.com
Company founding
Ipsos was founded in Paris, France, in 1975.Read 8 Oct 2026 · ipsos.com
Creative diagnostics
For video creatives, it provides Creative Best Practice features, including predicted eye-tracking heatmaps and peak emotional moments.Read 8 Oct 2026 · ipsos.digital
Creative formats
The product supports linear video, social newsfeed video, skippable pre-roll video, short-form video, and static digital, out-of-home, and print creative.Read 8 Oct 2026 · ipsos.digital
Dashboard delivery
Users receive an email when the online dashboard containing delivered predictions and features is available.Read 8 Oct 2026 · ipsos.digital
Prediction method
It combines analytical AI computer vision and generative AI features trained on Ipsos Creative|Spark sales-validated metrics.Read 8 Oct 2026 · ipsos.digital
Reported outcomes
Predictions include creative effect, brand attention, equity effect, and behaviour change.Read 8 Oct 2026 · ipsos.digital
Self-service and full-service
Ipsos describes access through self-service on Ipsos.Digital or full service from its Creative Excellence teams.Read 8 Oct 2026 · ipsos.com
Training data
The launch announcement says the prediction model draws on five years of Ipsos’ validated creative database and 18,000 human response cases.Read 8 Oct 2026 · ipsos.com
Turnaround
Action-based reporting and delivery to Ipsos.Digital are available in as little as 15 minutes.Read 8 Oct 2026 · ipsos.digital

Plans and prices

Creative|Spark AI Priced on request From $470 Price is shown as “From $470”; no billing period or included limits stated Read 8 Oct 2026 · ipsos.digital

Every Ipsos Creative|Spark AI plan and price →

Strong points and limits

Strong points

  • Supports video, static, out-of-home, and print
  • Predicts attention and brand effects
  • Video reports include eye-tracking heatmaps
  • Automated experiments cover major ad platforms
  • Self-service and full-service access available

Limits

  • Pricing priced on request
  • No billing period or included limits are stated
  • Web access requires using Ipsos.Digital or its teams

Who it suits

Creative|Spark AI suits advertisers and agencies assessing many digital assets across video, static, out-of-home, and print formats. It fits teams seeking automated predictions and detailed creative diagnostics.

Verdict

Creative|Spark AI combines broad creative-format coverage with automated prediction and video diagnostics. Confirm the per-contact pricing and unspecified usage limits before planning large-scale evaluations.

Where Specifiction places it

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