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Later Linkin.bio

later.com

From $18.75/mo Free plan WebiOSAndroidAPIBrowser extension
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Spec score 9.2 #5 of 33 in One-Page Website Builders

What it is

Later Linkin.bio is a customizable mini web page for Instagram, TikTok, and Snap profiles that makes social content clickable and easier to find. Pages can use custom buttons, backgrounds, text colors, themes, featured media, and scrollable banners. The tool can attach URLs to Instagram, TikTok, and Snap posts; Growth and Advanced plans can add up to five links per Instagram post. The Free plan provides one social link of each type, unlimited buttons, one link per Instagram post, and up to three months of click data, and displays a Later-branded banner. A Mailchimp integration lets users collect email subscribers. Starter features include custom title tags and meta descriptions for search engines. Link in Bio works with personal, creator, and business Instagram profiles, while adding a bio link on TikTok requires a TikTok Business account with more than 1,000 followers. Later Linkin.bio is available on web, iOS, and Android, and Later’s mobile app can be used to edit the page on the go. It is part of Later, which is based in Vancouver and was founded in 2014. Pricing is part of Later, from 18.75 per month.

Spec sheet

What it does
Later Link in Bio is a customizable mini-site that lets creators place buttons and clickable Instagram or TikTok posts behind one profile link.Read 20 Oct 2026 · help.later.com
Free plan
NoRead 22 Sep 2026 · later.com
Paid from
18.75Read 22 Sep 2026 · later.com
API
Later publishes a Reporting API for campaign, creator, post-level, platform and time-series performance data.Read 20 Oct 2026 · docs.reporting.api.later.com
Mobile apps
Later’s mobile app is available on iOS and Android, and the app page says Link in Bio can be edited on the go.Read 8 Oct 2026 · later.com
Support
Support is provided through the Help Center, chatbot/community channels, email responses and priority response on Scale.Read 20 Oct 2026 · later.com
Headquarters
Vancouver, CanadaRead 9 Sep 2026 · later.com
Founded
2014Read 9 Sep 2026 · later.com
Account security
Later pricing documentation states that accounts support two-factor authentication by email or authenticator app and single sign-on.Read 20 Oct 2026 · later.com
Acquisition news
Later announced its acquisition of Mavely on January 3, 2025, adding affiliate-commerce capabilities and a creator network.Read 20 Oct 2026 · later.com
Analytics
Link in Bio reports clicks and visits, with page-view location data and plan-dependent historical retention.Read 20 Oct 2026 · later.com
API access
Reporting API credentials require Later Influence access and account-team approval; browser-side use is disallowed.Read 20 Oct 2026 · docs.reporting.api.later.com
API authentication
The API uses client credentials to obtain short-lived JWT tokens sent as Bearer authorization.Read 20 Oct 2026 · docs.reporting.api.later.com
Banners
Link in Bio includes image-and-text featured banners and multi-item product carousels.Read 20 Oct 2026 · later.com
Buttons
All listed Later plans support unlimited web-link buttons.Read 20 Oct 2026 · later.com
Company profile
LinkedIn lists Later as privately held, founded in 2014, headquartered in Boston and employing 201–500 people.Read 20 Oct 2026 · linkedin.com
Corporate history
Later says Mavrck acquired it in 2022 and the companies unified under the Later brand in 2024.Read 20 Oct 2026 · later.com
Documentation
Public API documentation includes getting-started instructions, authentication, querying, pagination, errors and an endpoint reference.Read 20 Oct 2026 · docs.reporting.api.later.com
Email capture
Pages can collect email addresses directly or embed a Mailchimp form.Read 20 Oct 2026 · later.com
Email integration
A Mailchimp integration lets users collect email subscribers from their Link in Bio page.Read 8 Oct 2026 · later.com
Featured media
A latest linked Instagram, YouTube or TikTok post can be featured above the feed.Read 20 Oct 2026 · later.com
Independent company record
YourStory identifies Victory Square Media Inc. as Later’s legal name, founded in 2014, with Vancouver listed as headquarters and approximately 151–250 employees.Read 20 Oct 2026 · yourstory.com
Instagram eligibility
The page says Link in Bio works with personal, creator, and business Instagram profiles.Read 8 Oct 2026 · later.com
Intended audience
Later describes Link in Bio as a tool for influencers, brands, and social media managers.Read 8 Oct 2026 · later.com
Legal maker
Later’s terms identify Victory Square Media Inc. doing business as Later as the contracting entity for the social-management service.Read 20 Oct 2026 · later.com
Licence
Later’s terms describe its service, code and content as proprietary and restrict copying, modification and commercial reuse.Read 20 Oct 2026 · later.com
Limit: app experience
A Google Play reviewer reports upload failures and persistent notifications in the mobile app.Read 20 Oct 2026 · play.google.com
Limit: automation
Reviewers report that some stories, carousels and platform-specific posts still require manual publishing because of social-network restrictions.Read 20 Oct 2026 · capterra.com
Limit: customization
A G2 reviewer asked for more Link in Bio themes and design controls.Read 20 Oct 2026 · g2.com
Limit: pricing
Independent reviewers criticize the removal of the ongoing free tier and say higher plans become expensive for teams or multiple brands.Read 20 Oct 2026 · buntingpost.com
Limit: support
Capterra’s review summary says many users find support slow to reach and insufficiently helpful.Read 20 Oct 2026 · capterra.com
Linked posts
Later supports up to five links on each Instagram feed post and one link on each TikTok post.Read 20 Oct 2026 · later.com
Page design
Pages can use custom buttons, backgrounds, text colors, themes, featured media, and scrollable banners.Read 8 Oct 2026 · later.com
Partner integrations
Later lists Google, Dropbox, Adobe, Mailchimp, Canva and Bazaarvoice as product partners, alongside Meta, TikTok and other social integrations.Read 20 Oct 2026 · later.com
Post links
Link in Bio can attach URLs to Instagram, TikTok, and Snap posts; the page says Growth and Advanced plans can add up to five links per Instagram post.Read 8 Oct 2026 · later.com
Praise: usability
G2 reviewers repeatedly describe Later as easy to understand, with an intuitive calendar, visual planning and time-saving scheduling.Read 20 Oct 2026 · g2.com
Praise: visual planning
Capterra reviewers frequently praise the drag-and-drop calendar, feed preview and organization of multiple profiles.Read 20 Oct 2026 · capterra.com
Rating on Capterra
4.4 out of 5 from 399 reviewsRead 20 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 380 reviewsRead 20 Oct 2026 · g2.com
Rating on Google Play
3.8 out of 5 from 5.5K reviewsRead 20 Oct 2026 · play.google.com
Rating on Software Advice
4.4 out of 5 from 399 reviewsRead 20 Oct 2026 · softwareadvice.com
Rating on Trustpilot
1.5 out of 5 from 350 reviewsRead 20 Oct 2026 · trustpilot.com
Rating on TrustRadius
10 out of 10 from 17 reviewsRead 20 Oct 2026 · trustradius.com
Security compliance
Later’s Trust Center lists ISO/IEC 27001 and SOC 2 Type 1 and Type 2 compliance materials.Read 20 Oct 2026 · trust.later.com
Self-hosting
The public materials describe Later as a hosted web and mobile service and provide no self-hosting package.Read 20 Oct 2026 · later.com
Sell products
NoRead 22 Sep 2026 · later.com
SEO
Paid plans provide editable title-tag and meta-description settings for Link in Bio pages.Read 20 Oct 2026 · later.com
Shoppable feed
The page can mirror an Instagram feed and send each image to a selected product, post or campaign URL.Read 20 Oct 2026 · buntingpost.com
Social links
Users can add icons linking visitors to their other social profiles.Read 20 Oct 2026 · later.com
Supported social networks
Later Social supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube and Snapchat.Read 20 Oct 2026 · later.com
TikTok requirement
Adding a bio link to TikTok requires a TikTok Business account with more than 1,000 followers.Read 8 Oct 2026 · later.com
Tracking
Google Analytics tracking with default or custom UTM parameters is supported.Read 20 Oct 2026 · help.later.com

Plans and prices

Free Free 1 social link of each type · unlimited buttons · 1 link per Instagram post · 3 months click data · Later branding Read 20 Oct 2026 · help.later.com
Starter $18.75 a month Billed yearly 1 social set (8 profiles) · 1 user · 30 posts per profile · 5 AI credits/month · 3 months analytics · Link in Bio Read 20 Oct 2026 · later.com
Growth $37.50 a month Billed yearly 2 social sets (16 profiles) · 2 users · 180 posts per profile · 50 AI credits/month · 1 year analytics · collaboration and approvals Read 20 Oct 2026 · later.com
Scale $82.50 a month Billed yearly 6 social sets (48 profiles) · 4 users · unlimited posts · 100 AI credits/month · 2 years analytics · priority support Read 20 Oct 2026 · later.com

Every Later Linkin.bio plan and price →

Strong points and limits

Strong points

  • Customizes buttons, backgrounds, themes, and banners.
  • Links can be attached to Instagram, TikTok, and Snap posts.
  • Mailchimp integration supports email capture.
  • Available on web, iOS, and Android.
  • Free plan includes unlimited buttons.

Limits

  • TikTok bio links require a Business account with over 1,000 followers.
  • Free plan includes a Later-branded banner.
  • Free plan click data covers up to three months.
  • Pricing is part of Later.

Who it suits

Later Linkin.bio suits influencers, brands, and social media managers who want a customizable page for social profile links. It also fits users seeking post links, email capture through Mailchimp, or basic click data on the free plan.

Verdict

Later Linkin.bio provides a customizable landing page for social profiles, with post links and email capture. Check the TikTok eligibility requirement and Later plan details against your needs.

Where Specifiction places it

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