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Maptitude

caliper.com

From $66.25/mo Free trial WebWindowsmacOSiOSAndroidAPI
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Spec score 8.9 #2 of 64 in GIS Software

What it is

Maptitude maps and analyzes location data for business planning, including sales territories, routes, site selection, and deliveries. Its tools cover territory balancing, vehicle routing, drive-time rings, facility location analysis, and delivery planning. Users can build heat, thematic, cluster, radius, 3D, and customized maps, then create PDF or Excel reports. The desktop product supports two-way synchronization with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, along with more than 70 geospatial formats. Included GISDK provides more than 850 GIS functions callable from Windows applications written in.NET languages, R, and Python. Browser-based Maptitude Online supports interactive map sharing, team permissions, and real-time collaboration. Desktop Maptitude requires 64-bit Windows; Mac users can run Windows through virtualization or use Maptitude Online in a browser. Plans include Maptitude Online at $795 a year and desktop subscription at $795 a year. A no-credit-card 30-day trial is available.

Spec sheet

What it does
Maptitude maps and analyzes location data for sales territories, routes, site selection, demographics and business decisions.Read 15 Oct 2026 · caliper.com
Purpose
Maptitude maps and analyzes location data for sales territories, routes, site selection, and business planning.Read 29 Sep 2026 · caliper.com
Audience
Caliper describes Maptitude as designed for business users and lists applications across healthcare, banking, transportation, retail, and other industries.Read 29 Sep 2026 · caliper.com
Trial
The maker offers a no-credit-card 30-day free trial.Read 29 Sep 2026 · caliper.com
Integrations
The desktop product supports two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, and supports more than 70 geospatial formats.Read 29 Sep 2026 · caliper.com
Support
Pricing information states complimentary phone and email support is provided for 60 days after purchase, with possible extensions at Caliper's discretion.Read 29 Sep 2026 · caliper.com
Headquarters
Newton, Massachusetts, USARead 23 Sep 2026 · caliper.com
Founded
1983Read 23 Sep 2026 · caliper.com
2026 release
Maptitude 2026 added faster territory reassignment, new PDF routing reports, October 2025 HERE street data, 2024 ACS data, projections through 2054 and an AI-powered Online data wizard.Read 15 Oct 2026 · caliper.com
API languages
The pricing matrix lists a .NET API usable from Python, R and other environments.Read 15 Oct 2026 · caliper.com
Company history
LinkedIn says Caliper Corporation was founded in 1983 and is headquartered in Newton, Massachusetts.Read 15 Oct 2026 · linkedin.com
Company ownership
Caliper Corporation is privately held and lists 51–200 employees on LinkedIn.Read 15 Oct 2026 · linkedin.com
Company users
Caliper states that its software serves more than 100,000 users in over 80 countries.Read 15 Oct 2026 · linkedin.com
CRM integration limit
Maptitude Online has no built-in CRM plug-ins, but supports Excel and CSV exchange and desktop automation through GISDK or APIs.Read 29 Sep 2026 · caliper.com
Data integrations
Official compatibility includes Excel, Access, SQL Server, Oracle, PostgreSQL, ODBC, Shapefiles, KML/KMZ, GeoJSON and MapPoint PTM.Read 15 Oct 2026 · caliper.com
Data visualization
Users can create heat, thematic, cluster, radius, 3D, and other customized maps and generate PDF or Excel reports.Read 29 Sep 2026 · caliper.com
Demographic data
Desktop maps include detailed Census demographics down to Census Block Group level.Read 15 Oct 2026 · caliper.com
Desktop and online editions
Caliper offers a Windows desktop GIS and a browser-based Maptitude Online service.Read 15 Oct 2026 · caliper.com
Desktop data handling
Caliper says desktop Maptitude stores data locally and that it does not have access to that data; it also provides tools to assist with HIPAA compliance.Read 29 Sep 2026 · caliper.com
Developer API
GISDK provides more than 850 Caliper Script functions and can create add-ins, custom applications or .NET and COM integrations.Read 15 Oct 2026 · caliper.com
Developer tools
The included GISDK provides more than 850 GIS functions callable from Windows applications written in .NET languages, R, and Python.Read 29 Sep 2026 · caliper.com
Documentation
The Online Help guide covers mapping spreadsheets, geocoding, territories, drive-time analysis, routing, demographics and sharing workflows.Read 15 Oct 2026 · caliper.com
Download and support
Current-license holders download through Caliper's user center with a serial number; download links remain valid for one year after purchase.Read 15 Oct 2026 · caliper.com
Geocoding
Maptitude supports unlimited batch geocoding by address, postal code or coordinates.Read 15 Oct 2026 · caliper.com
Licence
Maptitude is proprietary commercial software rather than open source.Read 15 Oct 2026 · en.wikipedia.org
Limit: advanced analysis
Reviewers ask for more statistical and geostatistical tools, additional graphics and charting options, and easier API documentation.Read 15 Oct 2026 · g2.com
Limit: interface complexity
Reviewers report that some functions are unintuitive, the interface can be slow or cumbersome, and training may be needed.Read 15 Oct 2026 · trustradius.com
Limit: sharing and licensing
G2 reviewers complain about limited internal map-sharing options and needing to release a desktop licence before moving it to another computer.Read 15 Oct 2026 · g2.com
Offline deployment
Desktop Maptitude can run entirely offline, including geocoding and routing, without uploading sensitive locations.Read 15 Oct 2026 · caliper.com
Online security
Maptitude Online states that data is protected with 256-bit SSL and that geocoding and routing run on Caliper-managed infrastructure.Read 15 Oct 2026 · caliper.com
Online sharing
Maptitude Online is browser-based SaaS with interactive map sharing, team permissions, and real-time collaboration.Read 29 Sep 2026 · caliper.com
Platforms and requirements
Desktop Maptitude requires 64-bit Windows; Mac users can run Windows through virtualization or access Maptitude Online in a browser.Read 29 Sep 2026 · caliper.com
Praise: ease and capability
G2 reviewers repeatedly praise the short learning curve, broad analytical toolkit, built-in data, map quality and value for money.Read 15 Oct 2026 · g2.com
Praise: support
GetApp reports a 4.9 support rating and recurring comments that Caliper support responds quickly and gives thorough, knowledgeable help.Read 15 Oct 2026 · getapp.com
Product release history
Maptitude was first released in 1995 and Maptitude Online launched as a SaaS product in 2022.Read 15 Oct 2026 · en.wikipedia.org
Rating on G2
4.7 out of 5 from 150 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.9 out of 5 from 8 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.8 out of 5 from 88 reviewsRead 15 Oct 2026 · getapp.com
Rating on TrustRadius
10.0 out of 10 from 6 reviews and ratingsRead 15 Oct 2026 · trustradius.com
Routing
Routing tools calculate shortest or fastest paths, drive-time rings and delivery or pickup routes.Read 15 Oct 2026 · caliper.com
Site selection
Facility-location analysis helps identify suitable sites and evaluate market areas.Read 15 Oct 2026 · caliper.com
SSO
Maptitude Online supports SAML 2.0 SSO with Azure AD, Okta, and Google, with pricing available from Caliper.Read 29 Sep 2026 · caliper.com
System requirements
Desktop installation targets 64-bit Windows PCs and can also run through Citrix, Terminal Services or Remote Desktop Services.Read 15 Oct 2026 · caliper.com
Territory and route tools
Features include territory balancing, vehicle routing, drive-time rings, facility location analysis, and delivery planning.Read 29 Sep 2026 · caliper.com
Territory management
The software creates and balances territories using geographic areas, proximity or drive time.Read 15 Oct 2026 · caliper.com
Visualization
Users can produce thematic, heat, chart, 3D, surface and multivariate maps and export reports.Read 15 Oct 2026 · caliper.com

Plans and prices

Maptitude Desktop No Subscription $1,095, paid once 10-Year, 1 User 1 user · 10 years Read 20 Sep 2026 · caliper.com
Maptitude Online $795 a year 1-Year, 1 User 1 user · 20 GB storage · 100,000 map loads Read 20 Sep 2026 · caliper.com
Desktop Subscription $795 a year 1-Year, 1 User Windows PC or Apple Mac · all listed mapping, GIS, routing and API features · one country package · phone/email support · 30-day money-back guarantee Read 15 Oct 2026 · caliper.com
Maptitude Desktop Subscription $795 a year 1-Year, 1 User Windows PC or Apple Mac · subscription license Read 29 Sep 2026 · caliper.com
Maptitude Online $795 a year Annual subscription after trial Browser access · 900+ demographic variables · unlimited geocoding and territories · drive-time rings up to 10 hours · routes up to 100 stops Read 15 Oct 2026 · caliper.com
Desktop (No Subscription) $1,095, paid once 10-Year, 1 User Windows PC or Apple Mac · offline operation · unlimited offline geocoding · one country package · no cloud upload required Read 15 Oct 2026 · caliper.com
Enterprise Subscription $1,095 a year 1-Year, 1 User; tiered larger deployments available Corporate deployment and packaging · Windows platform options · enterprise licensing Read 15 Oct 2026 · caliper.com
Maptitude Desktop (No Subscription) $1,095, paid once 10-Year, 1 User Windows PC or Apple Mac · no-subscription license Read 29 Sep 2026 · caliper.com
Maptitude Remote Desktop Subscription $1,095 a year 1-Year, 1 User, Remote Desktop License Remote access or server use · Windows via VPN, AWS, Azure, Terminal Services, or RDS Read 29 Sep 2026 · caliper.com
Maptitude Remote Desktop (No Subscription) $1,395, paid once 10-Year, 1 User, Remote Desktop License Remote access or server use · Windows via VPN, AWS, Azure, Terminal Services, or RDS Read 29 Sep 2026 · caliper.com
Maptitude Enterprise Subscription Price not published 1-Year, 1 User Corporate deployment and packaging · tiered pricing for larger deployments Read 29 Sep 2026 · caliper.com

Every Maptitude plan and price →

Strong points and limits

Strong points

  • Territory balancing, routing, and drive-time analysis
  • Customized maps and PDF or Excel reports
  • More than 70 geospatial formats supported
  • Online sharing includes permissions and collaboration
  • 30-day free trial requires no credit card

Limits

  • No free plan
  • Desktop requires 64-bit Windows
  • Online has no built-in CRM plug-ins
  • Listed plans specify one user

Who it suits

Maptitude suits business users planning territories, routes, facilities, and deliveries, including teams in healthcare, banking, transportation, and retail. Desktop users need 64-bit Windows, while Mac users can use virtualization or the browser-based option.

Maptitude in depth

Read the full write-up

Overview

Maptitude is business mapping and location-analysis software for territory design, route planning, site selection and related decisions. It is best suited to organizations that need detailed desktop GIS alongside browser-based collaboration. Its wide analytical and data toolkit is compelling, but the Windows desktop requirement and online product’s lack of built-in CRM plug-ins narrow the fit.

Key features

Territory balancing, vehicle routing, drive-time rings, facility analysis and delivery planning address practical sales and logistics work, not just map creation. Heat, thematic, cluster, radius and 3D maps give teams several ways to examine spatial patterns, and PDF and Excel reports help carry findings into other workflows.

The desktop edition syncs data in both directions with Excel, Access, SQL Server, Oracle, PostgreSQL and ODBC, and handles more than 70 geospatial formats. That breadth makes it a strong option for organizations with established databases and GIS data. GISDK adds more than 850 GIS functions callable from Windows applications written in.NET languages, R and Python, which is useful for technical teams building repeatable workflows. It is a more specialized proposition than a lightweight mapping tool, and its desktop capabilities require Windows.

Maptitude Online supports interactive map sharing, team permissions and real-time collaboration in a browser. It can exchange data through Excel and CSV, but has no built-in CRM plug-ins, so teams expecting direct CRM workflows should consider that limitation before choosing it. Online security features include AWS hosting, encryption in transit and at rest, login access, sharing visibility settings and administrator-managed permissions. SAML 2.0 SSO is supported with Azure AD, Okta and Google, with pricing available from Caliper.

Pricing

Maptitude has no free plan, but Caliper offers a no-credit-card 30-day trial. The standard desktop subscription costs $795 a year for one user. It is the lower-cost route to desktop access, with a subscription license rather than a long-term no-subscription license.

The desktop no-subscription option costs $1,095 as a one-time purchase for one user, billed for 10 years. It may suit a buyer who prefers a one-time payment, but the 10-year term and single-user limit matter when comparing it with an annual subscription. The Remote Desktop Subscription is $1,095 a year for one user; the no-subscription remote license is $1,395 as a one-time purchase for one user, billed for 10 years. Both are intended for remote access or server use through Windows via VPN, AWS, Azure, Terminal Services or RDS.

Maptitude Online costs $795 a year for one user and includes 20 GB of storage and 100,000 map loads. Those caps make it important to estimate sharing needs before committing. Enterprise Subscription is shown at $10,951,595 a year for one user, with corporate deployment and packaging and tiered pricing for larger deployments; organizations considering a larger rollout should seek Caliper’s pricing. Complimentary phone and email support lasts 60 days after purchase, with extensions at Caliper’s discretion.

Platforms

The desktop product requires 64-bit Windows. Mac users can run Windows through virtualization or use Maptitude Online in a browser; the online option is also relevant to teams that need browser-based sharing. Desktop data is stored locally, and Caliper says it does not have access to that data; it also provides tools to assist with HIPAA compliance. The product is available across the listed Android, iOS, macOS, web and Windows platforms, but the desktop requirement remains a significant consideration for Mac-first teams.

Who it's for

Maptitude suits business users in fields such as healthcare, banking, transportation and retail who need location analysis for sales coverage, delivery, facilities or business planning. It is particularly well matched to organizations combining established desktop data sources with territory or route analysis. Teams that depend on built-in CRM plug-ins, or that need desktop mapping without Windows, should look elsewhere or assess the online workflow carefully.

Pros and cons

Broad territory and route analysis: balancing, vehicle routing, drive-time rings and facility analysis support concrete operational decisions.

Strong data connectivity: two-way database connections and more than 70 geospatial formats suit teams with existing data infrastructure.

Extensible GIS toolkit: GISDK’s 850-plus functions give technical teams options to automate work in.NET, R and Python.

Desktop OS constraint: native desktop use requires 64-bit Windows, adding a workaround for Mac users.

Online CRM gap: Excel and CSV exchange are supported, but there are no built-in CRM plug-ins.

Online quotas and single-user plans: the Online plan caps storage at 20 GB and map loads at 100,000, while listed plans are for one user.

Alternatives

For teams needing a free starting point, Crowd Connected has a forever-free plan with one floorplan, unlimited area and unlimited MAUs, though email support is limited. Maptive is another mapping option with a free plan and trial. LocationAPI may suit developers seeking a freemium API, with a free developer tier that limits requests and prohibits commercial use.

Mapline is a freemium alternative with a free Mapping Starter plan. Foursquare offers free spatial tools, including a Basic desktop tier with 3 GB cloud storage and five shared projects through 2026. Mapbox Studio is worth considering for a free entry point to map design, though related API and custom tileset use may be billed separately. NIQ is a paid alternative. Sitewise Analytics offers a free Market Grid with 70 curated geospatial variables and eight preset trade-area options, requiring a Sitewise account.

Compare Maptitude with other location intelligence software, sales mapping software, GIS software and interactive map software to find the right category fit.

Verdict

Choose Maptitude if your organization needs serious territory, route and location analysis, with desktop data connections and tools for technical automation. The main reasons to look elsewhere are a Windows requirement for desktop work and the absence of built-in CRM plug-ins online; the Online plan’s storage and map-load caps also deserve attention for larger sharing needs.

Verdict

Maptitude combines location analysis and territory tools with desktop data connections and browser-based sharing. Compare the desktop and online options, especially the Windows requirement and the online CRM limitation, with your workflow.

Where Specifiction places it

Alternatives to MaptitudeAll alternatives →