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MerchantWords

merchantwords.com

From $35/mo Free plan WebAPI
Visit merchantwords.com
Spec score 8.1 #4 of 26 in Amazon Seller Tools

What it is

MerchantWords provides Amazon keyword research, search-volume estimates, competitive analysis, and related e-commerce optimization tools. Classic Search shows estimated monthly volume, 12-month seasonality, related terms, and keyword depth and strength across Amazon marketplaces. ASIN Plus finds keywords a product ranks for when given its ASIN, while Product Tracker follows Amazon keyword rankings daily. Other tools include Collections, Emerging Trends, Keyword Explorer, Keyword Multiplier, Page 1 Products, and Bulk Search. MerchantWords says its keyword data comes from Amazon’s autocomplete search bar, and describes its volume and keyword figures as estimates without guaranteeing absolute accuracy. Collections can be exported as CSV files for listings and ad campaigns. Data is available through REST and MCP; the MCP page lists Claude Desktop, Claude Code, Cursor, VS Code Copilot, and compatible agent frameworks. A free API demo provides real data for a fixed set of terms without an account. Paid plans start at $35/mo. The Silver plan includes 500 searches, while Gold includes 1,000; Platinum and Enterprise list unlimited searches.

Spec sheet

Purpose
MerchantWords provides Amazon keyword research tools, search-volume estimates, competitive analysis, and related e-commerce optimization services.Read 8 Oct 2026 · mcp.merchantwords.com
Security
MerchantWords says it uses encryption in transit (TLS) and at rest to help protect personal information.Read 8 Oct 2026 · mcp.merchantwords.com
Privacy
MerchantWords says it does not sell personal data and says full credit card numbers are handled exclusively by Stripe and never stored on its servers.Read 8 Oct 2026 · api.merchantwords.com
Support
The product pages advertise 24/7 customer support, while the API Starter plan includes email support and the Pro API plan includes priority support.Read 8 Oct 2026 · mcp.merchantwords.com
Founded
2012Read 28 Sep 2026 · merchantwords.com
API and AI integrations
MerchantWords offers data access through REST and MCP, and its MCP page lists Claude Desktop, Claude Code, Cursor, VS Code Copilot, and MCP-compatible agent frameworks.Read 8 Oct 2026 · mcp.merchantwords.com
Company history
MerchantWords says it was founded in 2012 by George Lawrence to help Amazon sellers discover and rank for relevant keywords.Read 8 Oct 2026 · mcp.merchantwords.com
Data caveat
MerchantWords describes its search-volume and keyword data as estimates and says it does not guarantee absolute accuracy.Read 8 Oct 2026 · mcp.merchantwords.com
Data source
MerchantWords says its keyword data comes directly from the Amazon autocomplete search bar.Read 8 Oct 2026 · mcp.merchantwords.com
Exports
Collections can be exported as CSV files for use in listings and ad campaigns.Read 8 Oct 2026 · mcp.merchantwords.com
Keyword research
Classic Search shows estimated monthly search volume, 12-month seasonality trends, related keywords, keyword depth and strength across Amazon marketplaces.Read 8 Oct 2026 · mcp.merchantwords.com
Product tracking
Product Tracker tracks Amazon keyword rankings daily and shows how listings move over time.Read 8 Oct 2026 · mcp.merchantwords.com
Research tools
The product suite includes Collections, Emerging Trends, Keyword Explorer, Keyword Multiplier, Page 1 Products, and Bulk Search.Read 8 Oct 2026 · mcp.merchantwords.com
Reverse ASIN
ASIN Plus lets users enter a product ASIN to find the keywords it ranks for.Read 8 Oct 2026 · mcp.merchantwords.com
Usage limits
The listed Silver plan includes 500 searches, while Gold includes 1,000 and Platinum and Enterprise list unlimited searches.Read 8 Oct 2026 · mcp.merchantwords.com

Plans and prices

Demo (API) Free $0 no account needed Public demo key · real data on a fixed set of demo terms · REST API and MCP Read 8 Oct 2026 · mcp.merchantwords.com
Silver $35 a month $35/mo 500 searches · 1 user · 10 collections · United States Read 8 Oct 2026 · mcp.merchantwords.com
Gold $79 a month $79/mo 1,000 searches · 2 users · 100 collections · North America Read 8 Oct 2026 · mcp.merchantwords.com
Starter (API) $79 a month $79 /month 5 requests/min · 50 results per search · all endpoints · email support Read 8 Oct 2026 · mcp.merchantwords.com
Platinum $149 a month $149/mo Unlimited searches · 3–5 users · 1,000 collections · Global (all countries) Read 8 Oct 2026 · mcp.merchantwords.com
Pro (API) $499 a month $499 /month 10 requests/min · 200 results per search · bulk 200 per call · 50K bulk quota/month · priority support Read 8 Oct 2026 · mcp.merchantwords.com
Enterprise $749 a month $749/mo Unlimited searches · 20 concurrent users · 10,000 collections · all features · custom integrations · dedicated support Read 8 Oct 2026 · mcp.merchantwords.com
Enterprise (API) $1,499 a month $1,499 /month 30 requests/min · 1,000 results per search · bulk 1,000 per call · 500K bulk quota/month · data license available Read 8 Oct 2026 · mcp.merchantwords.com

Every MerchantWords plan and price →

Strong points and limits

Strong points

  • Tracks keyword rankings daily.
  • Finds ranked keywords from a product ASIN.
  • Exports Collections as CSV files.
  • Free API demo requires no account.
  • REST and MCP data access.

Limits

  • Search-volume and keyword figures are estimates.
  • Silver includes 500 searches.

Who it suits

It suits Amazon sellers researching keywords, search-volume estimates, listing rankings, and competitor terms. API and MCP access may suit teams using keyword data in other tools or workflows.

Verdict

MerchantWords offers a broad set of Amazon-focused research tools, with API access and a free fixed-term demo. Treat its search data as estimates, and compare plan search limits with expected use.

Where Specifiction places it

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