Microsoft Image Creator

Spec sheet

What it does

Bing Image Creator turns text descriptions and uploaded images into generated or transformed visuals.Read 14 Oct 2026 · bing.com

Platforms

Users can access Image Creator on the website or through the Bing mobile app.Read 12 Oct 2026 · microsoft.com

Free plan

YesRead 20 Sep 2026 · bing.com

Maker

Microsoft Corporation lists its corporate address in Redmond, Washington, and says it was founded in 1975.Read 12 Oct 2026 · news.microsoft.com

Access

The service is free for users with a personal Microsoft Account and is unavailable to users signed in with a Microsoft Entra ID.Read 12 Oct 2026 · microsoft.com

Access requirement

The consumer service is free with a Microsoft account and does not accept Microsoft Entra work or school accounts.Read 14 Oct 2026 · bing.com

API model change

Microsoft states that Azure DALL-E 3 deployments were retired on March 4, 2026 and recommends GPT-Image models for new API work.Read 14 Oct 2026 · learn.microsoft.com

Availability

Microsoft says the service is accessible globally except in Russia and China.Read 12 Oct 2026 · microsoft.com

Company founding

Microsoft was founded in 1975.Read 14 Oct 2026 · en.wikipedia.org

Company headquarters

Microsoft lists its headquarters at Redmond, Washington, United States.Read 14 Oct 2026 · linkedin.com

Company legal name

The maker is Microsoft Corporation, a public software and technology company.Read 14 Oct 2026 · linkedin.com

Company size

Microsoft's LinkedIn profile lists more than 10,001 employees and approximately 228,000 employees worldwide.Read 14 Oct 2026 · linkedin.com

Designer editing tools

Microsoft Designer adds generative erase, background removal or blur, upscaling, stickers, and greeting-card creation around image generation.Read 14 Oct 2026 · support.microsoft.com

Developer API

Microsoft documents image-generation APIs through Azure AI Foundry, including image and Responses API paths; this is separate from the consumer Bing interface.Read 14 Oct 2026 · learn.microsoft.com

Editing

When users upload an image to use or edit, the page says image editing is done with GPT-4o.Read 12 Oct 2026 · microsoft.com

Fast generations

The help page states that users receive 15 fast creations per day before being moved to standard speed.Read 14 Oct 2026 · bing.com

Free usage limits

Users receive 15 fast creations daily and can submit up to 200 prompts per 24-hour period at standard speed.Read 12 Oct 2026 · microsoft.com

Generation models

Microsoft announced GPT-4o support alongside DALL-E 3 for Bing Image Creator in August 2025.Read 14 Oct 2026 · blogs.bing.com

Image editing

The service can remix, enhance, reimagine, and edit uploaded images using AI.Read 14 Oct 2026 · bing.com

Image provenance

Generated images carry a watermark and C2PA content credentials to help identify them as AI-generated.Read 12 Oct 2026 · microsoft.com

Languages

Bing Image Creator supports more than 100 languages.Read 12 Oct 2026 · microsoft.com

Launch history

Microsoft launched Bing Image Creator in March 2023 using OpenAI DALL-E technology for text-to-image generation.Read 14 Oct 2026 · axios.com

Limit: censorship

Independent reviews complain that safety filtering blocks benign or context-dependent prompts and feels overly restrictive.Read 14 Oct 2026 · softwareadvice.com

Limit: commercial rights

Reviewers complain that uncertainty or restrictions around commercializing generated images make the service unsuitable for some professional uses.Read 14 Oct 2026 · softwareadvice.com

Limit: controls

Reviewers cite limited control over dimensions, seeds, image iteration, and other advanced generation settings.Read 14 Oct 2026 · softwareadvice.com

Limit: prompt fidelity

Reviewers report that outputs can miss requested details, vary widely between runs, and fail to preserve style during iteration.Read 14 Oct 2026 · softwareadvice.com

Limit: speed and quotas

Users criticize slower standard generation, boost depletion, and reduced or limited monthly image allowances in the mobile Designer experience.Read 14 Oct 2026 · play.google.com

Mobile integration

Image Creator is available from the Bing mobile app and Microsoft Designer mobile apps.Read 14 Oct 2026 · support.microsoft.com

Models

The product page lists MAI-Image-2e, GPT-4o, and DALL-E 3 as image generation models.Read 12 Oct 2026 · microsoft.com

Notable news

Microsoft announced MAI-Image-2.5 on June 2, 2026, with higher-fidelity generation, localized editing, identity consistency, and Foundry developer availability.Read 14 Oct 2026 · microsoft.ai

Open-source status

Microsoft publishes no open-source licence for Bing Image Creator; the service is governed by Microsoft online-service terms.Read 14 Oct 2026 · bing.com

Praise: ease of use

Independent reviewers repeatedly describe prompt-based creation as fast, intuitive, and accessible to people without artistic skills.Read 14 Oct 2026 · workfeed.ai

Praise: image quality

Reviewers commonly praise detailed, creative, realistic, and varied results, especially for cartoon and concept imagery.Read 14 Oct 2026 · softwareadvice.com

Prompt quota

Bing limits users to 200 prompts in a rolling 24-hour period, counting image-edit actions.Read 14 Oct 2026 · bing.com

Rating on G2

4.4 out of 5 from 30 reviewsRead 14 Oct 2026 · g2.com

Rating on Google Play

3.9 out of 5 from 8.84K reviewsRead 14 Oct 2026 · play.google.com

Rating on Software Advice

4.0 out of 5 from 15 reviewsRead 14 Oct 2026 · softwareadvice.com

Rating on Trustpilot

1.5 out of 5 from 631 reviewsRead 14 Oct 2026 · trustpilot.com

Rating on Workfeed

4.3 out of 5 from 24 reviewsRead 14 Oct 2026 · workfeed.ai

Reference images

YesRead 20 Sep 2026 · bing.com

Retention and deletion

Generated images are stored for up to 90 days, and users can delete their profile and history through Bing search history or the Microsoft privacy dashboard.Read 12 Oct 2026 · microsoft.com

Rewards integration

Microsoft Rewards points can pay for accelerated generations after the daily fast allotment is used.Read 14 Oct 2026 · bing.com

Safety controls

Microsoft blocks prompts likely to produce harmful images and applies its Image Creator Code of Conduct.Read 14 Oct 2026 · bing.com

Service guarantees

The terms say the service may be inaccurate, incomplete, unavailable, speed-limited, or changed without guarantees.Read 14 Oct 2026 · bing.com

Storage

Generated Bing Image Creator images can remain stored for up to 90 days, while uploaded images have separate retention periods.Read 14 Oct 2026 · bing.com

Support and documentation

Documentation consists mainly of Bing help, Microsoft Designer FAQs, content policies, and online terms rather than a standalone Image Creator developer manual.Read 14 Oct 2026 · bing.com

Support and enforcement

Users can report harmful or inappropriate content through the feedback interface, and repeated policy violations may lead to temporary or permanent suspension.Read 12 Oct 2026 · microsoft.com

Terms and ownership

Microsoft does not claim ownership of prompts or creations, but receives broad rights to use submitted content to operate its businesses and services.Read 14 Oct 2026 · bing.com

Text rendering caveat

Microsoft warns that generated text can contain spelling errors or appear in the wrong language.Read 14 Oct 2026 · support.microsoft.com

Text-to-image

Users describe an image in natural language and receive generated visual options.Read 14 Oct 2026 · play.google.com

Trustpilot complaint pattern

Trustpilot reviewers frequently describe incorrect prompt interpretation, low resolution, aggressive filters, and repeated regeneration consuming limits or boosts.Read 14 Oct 2026 · trustpilot.com

Uploaded-image use

Microsoft says uploaded images may improve Bing image-processing services but are not used to train models or personalize the experience.Read 14 Oct 2026 · bing.com

Watermark and provenance

Each generated Bing image carries a lower-left watermark and C2PA content credentials identifying AI provenance.Read 14 Oct 2026 · bing.com

Plans and prices

Every Microsoft Image Creator plan and price →

Where Specifiction places it

• AI image generators#11 of 1248.9
• Art Generator#12 of 298.4