Naimi Digital Product Passport

Spec sheet

Product

Naimi provides physical products with verified Digital Product Passports intended to support EU regulatory compliance and connect products to their owners.Read 9 Oct 2026 · naimi.it

Audience

Naimi says it is designed for fashion, luxury and manufacturing supply chains.Read 9 Oct 2026 · naimi.it

Compliance

Naimi says its passports cover 16 data categories and provide real-time completeness scores and automatic SCIP and DoC exports.Read 9 Oct 2026 · naimi.it

Support

The contact page says a person will call back within two business days after a request.Read 9 Oct 2026 · naimi.it

Company

The site identifies Naimi as a registered product of Rodolfo Arni and says it is designed and engineered in Italy.Read 9 Oct 2026 · naimi.it

Anti-counterfeiting

The site describes cryptographic QR serialisation and NTAG 424 DNA chips for luxury products, with automatic flags for geographically anomalous duplicate scans.Read 9 Oct 2026 · naimi.it

Compliance features

Naimi describes 16 DPP data categories, product completeness scoring, and automatic SCIP and DoC exports.Read 9 Oct 2026 · naimi.it

Consumer access

The passport opens as a product page in under 200 milliseconds without requiring an app or login.Read 9 Oct 2026 · naimi.it

Customer and recall tools

Buyers can register ownership by scanning, and brands can notify owners associated with an affected item or lot for recalls.Read 9 Oct 2026 · naimi.it

Dashboard

The manager dashboard shows DPP completeness, missing mandatory fields, scan activity and geographic anomaly flags.Read 9 Oct 2026 · naimi.it

Intended customers

The maker says the platform is designed for fashion, luxury, and manufacturing supply chains.Read 9 Oct 2026 · naimi.it

Interoperability

The QR provides structured data for customs, marketplaces and ERP systems using GS1 Digital Link, EPCIS 2.0 events and W3C verifiable credentials.Read 9 Oct 2026 · naimi.it

Lifecycle tracking

The platform tracks product events including first sale, resale, recall and end of life.Read 9 Oct 2026 · naimi.it

Notable access detail

The site describes the consumer passport as requiring no app or login.Read 9 Oct 2026 · naimi.it

Onboarding

Naimi describes a 90-day onboarding sequence covering data assessment, a platform pilot, and catalogue rollout.Read 9 Oct 2026 · naimi.it

Ownership and lifecycle

Buyers can register ownership by scanning, while the product lifecycle covers first sale, resale, recalls, and end of life.Read 9 Oct 2026 · naimi.it

Passport information

The consumer page can present product composition, care, carbon footprint, hardware, and packaging information.Read 9 Oct 2026 · naimi.it

Product identity

Each item receives a cryptographically unique QR code or NFC chip, and scans are checked in real time for cloned codes, replayed tags, and impossible locations.Read 9 Oct 2026 · naimi.it

Recalls and analytics

The manager dashboard supports owner notifications for affected lots or items and displays scan activity with geographic anomaly flags.Read 9 Oct 2026 · naimi.it

Security and privacy

Naimi says it uses cryptographic QR serialisation, offers NTAG 424 DNA chips for luxury products, and is GDPR by design; the site also says notarised proofs are stored on a public blockchain.Read 9 Oct 2026 · naimi.it

Standards and integrations

The site says passport data can serve customs, marketplaces, and ERP systems using GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials.Read 9 Oct 2026 · naimi.it

Where Specifiction places it

• Product Serialization Software#21 of 297.1