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NuORDER

nuorder.com

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Spec score 9.0 #1 of 24 in Retail Merchandise Management Software

What it is

NuORDER by Lightspeed is a hosted B2B commerce platform for wholesale transactions between brands and retailers. Brands can use password-protected, branded wholesale websites to take orders around the clock, with account-specific pricing, discounts and product visibility. Order tools include processing, invoice and payment requests, custom views and buyer tracking. API and FTP integrations can sync inventory data and show pre-book and available-to-sell stock; NuORDER says it integrates with more than 120 ERP, PLM and POS systems. Retailers can apply for free Marketplace access to discover brands and place orders, with centralized order management and fulfillment tracking. A separate Assortments platform supports buy planning with visual roll-ups, localized size curves and real-time collaboration. NuORDER presents its wholesale platform to brands selling to department stores, specialty retailers and off-price retailers. It describes 24/7 technical support and professional services for onboarding, integration, adoption and training. Retailer Marketplace access is listed at free; seller pricing requires a demo, and plans vary with business size and scale.

Spec sheet

What it does
NuORDER is a B2B commerce platform for brands and retailers that digitizes wholesale catalogs, ordering, inventory visibility and assortment planning.Read 15 Oct 2026 · gartner.com
Product
NuORDER by Lightspeed is a B2B commerce platform connecting brands and retailers for wholesale selling and buying.Read 7 Oct 2026 · nuorder.com
Free plan
YesRead 20 Sep 2026 · nuorder.com
Integrations
The platform advertises integrations with more than 120 ERP, PLM and POS systems that exchange product, inventory and order data.Read 15 Oct 2026 · nuorder.com
Security
Wholesale ecommerce sites are described as password-protected.Read 7 Oct 2026 · nuorder.com
Support
NuORDER describes 24/7 technical support and professional services for onboarding, integration, adoption, and training.Read 7 Oct 2026 · nuorder.com
Account pricing
The wholesale product supports customer-specific pricing, discounts and product selections.Read 15 Oct 2026 · nuorder.com
API authentication
The API integration guide specifies OAuth 1.0 authentication and a limit of five concurrent calls.Read 15 Oct 2026 · helpdesk.nuorder.com
API extensibility
Documented API endpoints cover companies, products, customers, buyers, inventory, replenishment, price sheets, orders and shipments, with custom fields in fluent schemas.Read 15 Oct 2026 · helpdesk.nuorder.com
API tooling
NuORDER supplies a Postman collection, sandbox environments and documented rollout stages for integration testing.Read 15 Oct 2026 · helpdesk.nuorder.com
Assortment rollups
The Assortments product uses visual rollups to help catch duplicate buys.Read 15 Oct 2026 · nuorder.com
Assortments
The Assortments platform helps retailers plan buys with visual roll-ups, localized size curves, and real-time collaboration.Read 7 Oct 2026 · nuorder.com
Branded wholesale site
Brands can accept orders continuously through a fully branded wholesale website.Read 15 Oct 2026 · nuorder.com
Buyer audience
The wholesale platform is presented for brands selling to department stores, specialty retailers, and off-price retailers.Read 7 Oct 2026 · nuorder.com
Company facts
LinkedIn lists NuORDER by Lightspeed as a privately held wholesale company founded in 2011, headquartered in Los Angeles, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Data mapping
Flexible data models support standard and custom fields for synchronizing NuORDER with an existing technology stack.Read 15 Oct 2026 · nuorder.com
Data-feed methods
ERP data feeds can use flat files through FTP/SFTP or a REST API.Read 15 Oct 2026 · helpdesk.nuorder.com
Hosting model
hostedRead 20 Sep 2026 · nuorder.com
Inventory
API and FTP integrations can sync inventory data and provide real-time visibility into pre-book and available-to-sell stock.Read 7 Oct 2026 · nuorder.com
Legal entity
The current terms identify the contracting company as Lightspeed NuORDER Inc., formerly NuORDER, Inc.Read 15 Oct 2026 · nuorder.com
Licence
NuORDER terms grant a limited, revocable, non-transferable internal-use license and reserve ownership of the service technology to NuORDER, indicating proprietary SaaS rather than open-source licensing.Read 15 Oct 2026 · nuorder.com
Limit: adoption and reporting
GetApp reviewers reported that some users refuse to use the system and that reporting is limited and not very useful.Read 15 Oct 2026 · getapp.com
Limit: backend data model
A G2 reviewer said flat-file integration and company-table design can create orphaned orders and duplicate companies.Read 15 Oct 2026 · g2.com
Limit: iPad usability
An Apple App Store reviewer reported clumsy interaction, products disappearing when swiping on iPad, and difficulty producing concise order quotes.Read 15 Oct 2026 · apps.apple.com
Limit: reporting
A G2 reviewer described reporting as nearly unusable and said segmentation required workarounds.Read 15 Oct 2026 · g2.com
Limit: support and onboarding
A G2 reviewer reported poor customer support, slow or absent technical help, and onboarding that took much longer than promised.Read 15 Oct 2026 · g2.com
Marketplace
NuORDER Marketplace lets buyers browse and order from more than 3,000 brands, with centralized fulfillment tracking.Read 15 Oct 2026 · nuorder.com
Mobile capabilities
The iOS app supports barcode scanning, offline order capture, draft orders, buyer signatures and two-way mobile-desktop synchronization.Read 15 Oct 2026 · apps.apple.com
Multifactor authentication
NuORDER supports email or authenticator-app MFA using expiring six-digit codes.Read 15 Oct 2026 · helpdesk.nuorder.com
Order management
The platform supports order processing, invoice and payment requests, custom order views, and buyer order tracking.Read 7 Oct 2026 · nuorder.com
Ownership news
Lightspeed announced on July 2, 2021 that it closed its NuORDER acquisition for approximately $206.9 million in cash plus 2,143,393 Lightspeed shares.Read 15 Oct 2026 · sec.gov
Payments
Integrated checkout accepts credit cards and ACH, calculates shipping and split payments, and supports invoices sent from NuORDER.Read 15 Oct 2026 · nuorder.com
Personalization
Brands can set account-specific pricing, discounts, and product visibility rules.Read 7 Oct 2026 · nuorder.com
Praise: ease and consolidation
GetApp reviewers praised ease of use, customer-specific offerings and having many vendor ordering sites consolidated in one place.Read 15 Oct 2026 · getapp.com
Praise: interface and marketplace
A G2 reviewer praised the polished interface and easy connections within the NuORDER marketplace.Read 15 Oct 2026 · g2.com
Pre-acquisition scale
Lightspeed's acquisition announcement said NuORDER served over 3,000 brands and more than 100,000 retailers, which processed over $11.5 billion in orders in the year ending March 31, 2021.Read 15 Oct 2026 · sec.gov
Pricing
The maker directs prospective sellers to request a demo to learn about pricing and product packages.Read 7 Oct 2026 · nuorder.com
Rating on Apple App Store
4.3 out of 5 from 21 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on G2
3.9 out of 5 from 12 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
3.9 out of 5 from 3 reviewsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.2 out of 5 from 40 reviewsRead 15 Oct 2026 · getapp.com
Real-time collaboration
Teammates can share and edit assortments in real time.Read 15 Oct 2026 · nuorder.com
Roles and permissions
Administrators can control user actions and create separate pre-book and immediate-order workflows.Read 15 Oct 2026 · nuorder.com
Sales channels
omnichannelRead 20 Sep 2026 · nuorder.com
Sales reporting
Built-in reporting is intended to identify upsell opportunities and track sales trends.Read 15 Oct 2026 · nuorder.com
Security certifications
NuORDER states that its integrated payments are PCI compliant and SOC II certified, with encrypted transaction data.Read 15 Oct 2026 · nuorder.com
Size-curve allocation
Assortments can automate inventory allocation using localized size curves.Read 15 Oct 2026 · nuorder.com
Support coverage
NuORDER says its global support team is reachable 24 hours a day, six days a week.Read 15 Oct 2026 · helpdesk.nuorder.com
Supported feed objects
Documented feeds cover sales orders, products, customers, inventory, price sheets, order edits, shipments, order creation and payment transactions.Read 15 Oct 2026 · helpdesk.nuorder.com
Wholesale ecommerce
Brands can use a password-protected, branded wholesale website to accept orders around the clock.Read 7 Oct 2026 · nuorder.com

Plans and prices

Wholesale Commerce Price not published Branded wholesale portal · Online ordering · Live inventory and order data · Payment processing · Virtual showrooms and linesheets Read 20 Sep 2026 · nuorder.com
Marketplace access for retailers Free retailer access requires an application; paid Assortments solution is offered separately Read 7 Oct 2026 · nuorder.com
Marketplace Buy Free connect and order from Marketplace brands Read 15 Oct 2026 · nuorder.com
Wholesale platform $600 a month starting at plans vary by wholesale business size and scale Read 15 Oct 2026 · nuorder.com
Listed subscription price $7,000 a year per year subscription listing; free trial and free version indicated Read 15 Oct 2026 · getapp.com
Assortments Plan Priced on request build retail assortments across multiple store locations Read 15 Oct 2026 · nuorder.com
Sell Priced on request plans vary based on the size and scale of the wholesale business Read 7 Oct 2026 · nuorder.com
Wholesale Sell Priced on request run entire wholesale business on one platform Read 15 Oct 2026 · nuorder.com

Every NuORDER plan and price →

Strong points and limits

Strong points

  • Branded wholesale sites accept orders around the clock
  • Pricing and product visibility can vary by account
  • Inventory syncs through API and FTP
  • More than 120 ERP, PLM and POS integrations
  • 24/7 technical support is described

Limits

  • Seller pricing requires requesting a demo
  • Retailer Marketplace access requires an application
  • Assortments is a separate paid solution

Who it suits

NuORDER suits brands selling wholesale to department stores, specialty retailers and off-price retailers, as well as retailers seeking brand discovery and centralized order tracking. Retailers can apply for free Marketplace access; sellers must request a demo for pricing information.

NuORDER in depth

Read the full write-up

NuORDER is a hosted wholesale commerce platform linking brands with retail buyers. It is best suited to brands managing differentiated wholesale accounts and retailers seeking a shared way to discover suppliers and track orders. Its strongest case is the combination of branded ordering and inventory visibility; sellers should be prepared for custom pricing.

Overview

NuORDER supports wholesale buying and selling through private brand storefronts, order workflows and a retailer Marketplace. That focus makes it a more natural fit for business-to-business transactions than for a company seeking a general consumer ecommerce storefront. Retailers can apply for free Marketplace access, while assortment planning sits in a separate paid product.

Key features

Branded wholesale selling

Brands can operate password-protected wholesale sites where buyers place orders at any time. Account-specific prices, discounts and product visibility rules allow sellers to tailor the offer by customer. This is useful for brands serving department stores, specialty retailers and off-price retailers, but it means NuORDER's value is tied to wholesale relationships rather than broad public shopping.

Order workflows and stock visibility

Order processing, invoice and payment requests, custom order views and buyer tracking cover several steps beyond placing an order. API and FTP integrations can synchronize inventory and expose pre-book and available-to-sell stock in real time. NuORDER says it connects with more than 120 ERP, PLM and POS systems, a potentially useful breadth for sellers already relying on those systems. The number of integrations alone does not establish that a particular business's setup is supported.

Retailer Marketplace and Assortments

Retailers can apply for Marketplace access to find and order from brands, with centralized order management and fulfillment tracking. Assortments adds visual roll-ups, localized size curves and real-time collaboration for planning buys. These are distinct needs: a retailer may use Marketplace to transact without adopting the paid planning solution, while teams that need collaborative assortment work should consider its separate cost.

Support and onboarding

NuORDER describes 24/7 technical support and professional services for onboarding, integration, adoption and training.

Pricing

NuORDER uses a freemium model, but the free route is for retailers, not an advertised no-cost seller package. Sellers are directed to request a demo to learn about packages and custom pricing, which makes it difficult to compare total cost before engaging with the company.

Marketplace access for retailers — free. Retailers apply for access to discover brands and place wholesale orders. Assortments is a separate paid solution, so free Marketplace access does not include the described buy-planning features.

Marketplace Buy — custom pricing. Connects retailers with brands and supports placing wholesale orders through the Marketplace.

Wholesale Commerce — custom pricing. Includes a branded wholesale portal, online ordering, live inventory and order data, payment processing, virtual showrooms and linesheets. It is the clearest match for brands needing a dedicated wholesale channel, but the price must be established through a demo.

Sell — custom pricing. Plans vary with the size and scale of the wholesale business, so this route is intended to be tailored rather than selected from a public fixed-price tier.

No seller seat counts, quotas, trial terms or renewal conditions are given. Retailers should distinguish the free Marketplace access from paid Assortments; sellers should request package pricing before deciding whether the feature set fits their budget.

Platforms

NuORDER is hosted and supports web, iOS and API access. That combination covers browser-based use, a mobile platform and system integration, but it does not establish support for other operating systems or deployment on a customer's own infrastructure.

Who it's for

NuORDER is aimed at wholesale brands selling to department stores, specialty retailers and off-price retailers, particularly when account-specific terms and stock visibility matter. Retail buyers who want to discover and order from brands may find the free Marketplace access useful. It is a weaker fit for a business looking primarily for consumer ecommerce, or for a retailer needing assortment planning at no cost.

Pros and cons

Pro: Account-level pricing, discounts and product visibility let brands adapt a wholesale offer to different buyers.

Pro: Real-time views of pre-book and available-to-sell inventory, supported by API and FTP syncing, connect ordering with stock position.

Pro: Retailers can access Marketplace ordering for free after applying, with order management and fulfillment tracking in the workflow.

Con: Seller pricing is custom, requiring a demo before brands can judge package cost.

Con: Assortment planning is separate and paid, so free retailer access does not cover the full buying-planning workflow.

Alternatives

For a different emphasis, consider these options:

Retail Merchandise Management Software if you are comparing products around retail merchandise management rather than NuORDER's wholesale marketplace and branded ordering focus.

Ecommerce platforms if your priority is choosing an ecommerce platform category rather than a specifically wholesale-focused service.

ZebraDesigner if barcode label and tag design and printing is the need; its Essentials 3 plan is free and supports Zebra Link-OS and Link-OS Basic printers.

Aptean Industrial Manufacturing ERP Traverse Edition if you are considering an industrial manufacturing ERP instead; pricing is provided on request and a free trial is offered.

daVinci Retail as another paid retail software option.

Nextail if you want a paid retail platform with a Growth plan described for 100–500 stores and €100M–€1B revenue, including three modules, a store companion app and priority business-hours support.

Buyer's Toolbox if its Advanced Planning plan suits your needs: it starts at $995 a month, with two quarters to begin and quarter-to-quarter terms thereafter.

Logility DemandAI+ if you want to consider a web-based paid alternative and request a walkthrough.

RELEX Solutions as another paid option with API and iOS platforms.

Aptos Merchandising if you want to evaluate another paid merchandising product through a demo.

Verdict

NuORDER is a strong candidate for wholesale brands that need account-specific online selling, order handling and live stock visibility, especially when their buyers would benefit from Marketplace ordering. Retailers can start with free Marketplace access, but should budget separately for Assortments if collaborative buy planning is essential. Brands should look elsewhere if they need public, fixed seller pricing before engaging, or a general-purpose consumer storefront.

Verdict

NuORDER combines wholesale ordering, inventory visibility and retailer Marketplace access, with Assortments available for buy planning. Sellers should request a demo to learn package pricing; retailers must apply for Marketplace access.

Where Specifiction places it

Alternatives to NuORDERAll alternatives →