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SPECIFICTION
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Overly

overlyapp.com

From $14/mo Free trial WebiOSAndroid
Visit overlyapp.com
Spec score 8.0 #10 of 25 in AR Creation Software

What it is

Overly is a self-service, no-code platform for creating augmented reality content. Its app-based campaigns use image recognition to add interactive content to static images, including videos, 3D animations, photo galleries, 360-degree visuals, and GIFs. WebAR publishes 3D experiences that viewers open in a phone browser without downloading an app. The WebAR offering includes campaign analytics, white-label campaigns, and iframe integration. Its feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR. Pro includes web-based experiences, 3D objects, 3D model optimization, analytics, and no recognition limit. Annual billing costs $14 a month per experience; monthly billing costs $23 a month per experience. The app-based AR trial lasts 14 days and does not require a credit card. Overly lists Android, iOS, and web as platforms, says its third-party data centres are in Europe, and describes the platform as intended for users aged 13 or older.

Spec sheet

Product
Overly is a self-service, no-code SaaS platform for creating augmented reality content.Read 9 Oct 2026 · overlyapp.com
Audience
Overly says its platform is intended for users aged 13 or older.Read 9 Oct 2026 · overlyapp.com
Free plan
The pricing FAQ says the free plan includes a limited number of recognitions for testing and requires no credit card.Read 9 Oct 2026 · overlyapp.com
Trial
The app-based AR page offers a free 14-day trial with no credit card required.Read 9 Oct 2026 · overlyapp.com
Security
Overly says it uses encryption when storing and transmitting data, while noting it cannot guarantee absolute security.Read 9 Oct 2026 · overlyapp.com
Support
The pricing page directs users with further questions to its contact page.Read 9 Oct 2026 · overlyapp.com
Headquarters
Riga, LatviaRead 28 Sep 2026 · overlyapp.com
Analytics
The WebAR page says built-in campaign analytics track performance.Read 9 Oct 2026 · overlyapp.com
App-based AR
App-based campaigns use image recognition to add interactive content to static images.Read 9 Oct 2026 · overlyapp.com
Cancellation
Subscriptions can be cancelled at any time and remain functional through the end of the billing cycle.Read 9 Oct 2026 · overlyapp.com
Content
App-based AR supports videos, 3D animations, photo galleries, 360-degree visuals, and GIFs.Read 9 Oct 2026 · overlyapp.com
Data location
Overly says its third-party data centres are currently based in Europe.Read 9 Oct 2026 · overlyapp.com
Privacy data
The privacy policy says collected information can include scanned images, location, user IDs, and device identifiers.Read 9 Oct 2026 · overlyapp.com
WebAR
WebAR lets creators publish 3D augmented reality experiences that viewers open in a phone browser without downloading an app.Read 9 Oct 2026 · overlyapp.com
WebAR limits
The feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR.Read 9 Oct 2026 · overlyapp.com
White label
The WebAR page describes white-label campaigns and iframe integration.Read 9 Oct 2026 · overlyapp.com

Plans and prices

Pro (annual billing) $14 a month a month per experience No recognition limit · Web-based experiences · 3D objects · 3D model optimization · Analytics Read 9 Oct 2026 · overlyapp.com
Pro (monthly billing) $23 a month a month per experience No recognition limit · Web-based experiences · 3D objects · 3D model optimization · Analytics Read 9 Oct 2026 · overlyapp.com
Enterprise / Individual Priced on request Contact for an individual offer Individual AR solutions · Content creation services · Multi-user access · Campaigns Read 9 Oct 2026 · overlyapp.com

Every Overly plan and price →

Strong points and limits

Strong points

  • App-based AR supports video, 3D, galleries, and GIFs.
  • WebAR opens in a phone browser without an app.
  • WebAR includes campaign analytics.
  • Pro has no recognition limit.
  • 14-day trial requires no credit card.

Limits

  • WebAR does not support image recognition.
  • WebAR lacks video, images, galleries, and 360 media.
  • Annual Pro billing is $14 a month per experience.
  • The platform is intended for users aged 13 or older.

Who it suits

Overly suits creators who want to build app-based AR campaigns or browser-based 3D experiences without code. The listed platforms are Android, iOS, and web.

Verdict

Overly offers distinct app-based and browser-based approaches to augmented reality campaigns. Check the WebAR feature limits and per-experience billing against the intended project.

Where Specifiction places it

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