Skip to content
SPECIFICTION
Get listed

Pencil

pencildesign.co

From $39/mo Free plan WebAPI
Visit pencildesign.co
Spec score 8.5 #5 of 21 in Jewelry Design Software

What it is

Pencil is a browser-based AI design and commerce platform for jewelry, connecting product design, manufacturing files, and online shopping experiences. Design tools include editable templates, stone settings, custom 2D and 3D uploads, AI-generated 3D elements, and advanced parameters. Designs can be downloaded as production-ready 3D STL files. The Professional plan includes an e-commerce and product photo generator, and the Design page says users can create studio-quality product photos. Pencil Shop adds ring and pendant website builders, lead capture, quoting, live pricing, and add-to-cart tools; configurators can be deployed on platforms such as Shopify and Wix through an app integration. Enterprise includes headless API access for making existing products configurable, along with custom tools, parametric templates, wholesale markup tools, and a custom-trained AI design agent. The free plan has 0 AI credits and a three-design limit. Professional costs $39 a month, Pencil Shop costs $199 a month, and Pencil Shop Pro costs $499 a month. Enterprise pricing is custom.

Spec sheet

What it does
Pencil is a browser-based AI platform for designing production-ready 3D jewelry and selling configurable products online.Read 15 Oct 2026 · pencildesign.co
Product
Pencil is an AI design and commerce platform for creating production-ready jewelry and building configurators, custom design experiences, and digital product content.Read 30 Sep 2026 · pencildesign.co
Audience
Pencil describes its audience as ranging from startups exploring design ideas to global brands integrating the platform with their websites.Read 30 Sep 2026 · pencildesign.co
API
The Enterprise offering includes headless API access for making existing products configurable and customizable.Read 30 Sep 2026 · pencildesign.co
Integrations
Pencil says its website configurators can be deployed on platforms including Shopify and Wix using its app integration.Read 30 Sep 2026 · pencildesign.co
Support
The Professional plan includes priority support, while the Pencil Shop plan includes a dedicated account manager.Read 30 Sep 2026 · pencildesign.co
Headquarters
The trademark owner address is 150 W 25th St, Suite 1004, New York, NY 10001.Read 15 Oct 2026 · trademarkia.com
Company
The site footer identifies the maker as Pencil World Inc.Read 30 Sep 2026 · pencildesign.co
AI design
Users can create jewelry concepts from text prompts and images, with AI generating 3D components.Read 15 Oct 2026 · pencildesign.co
CAD output
The service produces production-grade CAD designs and lets users download 3D STL files intended for manufacturing.Read 15 Oct 2026 · pencildesign.co
Commerce deployment
Pencil says its builders can be deployed through app integrations on Shopify and Wix.Read 15 Oct 2026 · pencildesign.co
Commerce features
Pencil Shop includes website ring and pendant builders, lead capture, quoting tools, live pricing, and add-to-cart tools.Read 30 Sep 2026 · pencildesign.co
Company size
LinkedIn lists Pencil as a privately held software company with 2–10 employees.Read 15 Oct 2026 · linkedin.com
Custom AI agents
Enterprise customers can pair a custom-trained design agent with websites or in-store sales teams.Read 15 Oct 2026 · pencildesign.co
Custom text
Designers can engrave or emboss text and create letter or name pendants.Read 15 Oct 2026 · pencildesign.co
Design tools
The design tools include editable templates, stone settings, custom 2D and 3D uploads, AI-generated 3D elements, and advanced parameters.Read 30 Sep 2026 · pencildesign.co
Ecommerce publishing
Designs can be published directly to a website as products for sale.Read 15 Oct 2026 · pencildesign.co
Element library
Its library contains millions of elements for engraving or embossing.Read 15 Oct 2026 · pencildesign.co
Enterprise customization
Enterprise features include unique settings, parametric templates, a custom-trained AI design agent, and wholesale markup tools.Read 30 Sep 2026 · pencildesign.co
File uploads
Users can upload their own 2D and 3D files.Read 15 Oct 2026 · pencildesign.co
Headless API
The Enterprise offering advertises a headless API for making existing products configurable and customizable.Read 15 Oct 2026 · pencildesign.co
Legal maker
Pencil World Inc. owns the registered PENCIL service mark for online jewelry and 3D CAD software.Read 15 Oct 2026 · trademarkia.com
Limit: AI accuracy and coverage
A Trustpilot reviewer reported that the AI repeatedly altered designs incorrectly and lacked many common design themes.Read 15 Oct 2026 · trustpilot.com
Limit: design depth
Reddit criticism described the product as too limited for users needing detailed control over custom designs.Read 15 Oct 2026 · reddit.com
Limit: refunds and support
Another Trustpilot reviewer said support would not help after an unsuccessful trial and that refunds were unavailable on day two.Read 15 Oct 2026 · trustpilot.com
Limit: subscription billing
Reddit commenters reported being charged twice after attempting to cancel.Read 15 Oct 2026 · reddit.com
Live weight
The design workspace shows weight calculations while a piece is being configured.Read 15 Oct 2026 · pencildesign.co
Manufacturing files
Pencil says its designs output production-grade CAD files and can be downloaded as production-ready 3D STL files.Read 30 Sep 2026 · pencildesign.co
Praise: control
A Shopify reviewer highlighted millimeter-level adjustment of stone shapes, prongs and band widths in live 3D.Read 15 Oct 2026 · apps.shopify.com
Praise: customer acquisition
A Shopify reviewer said the builder brought in many customers and made the store look more professional.Read 15 Oct 2026 · apps.shopify.com
Praise: customization workflow
Shopify reviewers praised smoother bespoke sales, live customer customization and STL exports that were ready to print.Read 15 Oct 2026 · apps.shopify.com
Pricing and quoting
Business users can set pricing rules and show live prices with detailed quote breakdowns.Read 15 Oct 2026 · pencildesign.co
Product imagery
The Professional plan includes an e-commerce and product photo generator, and the Design page says users can create studio-quality product photos.Read 30 Sep 2026 · pencildesign.co
Product photography
Pencil generates studio-style product images for ecommerce and social channels.Read 15 Oct 2026 · pencildesign.co
Rating on Shopify App Store
5.0 out of 5 from 3 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Trustpilot
3.1 out of 5 from 2 reviewsRead 15 Oct 2026 · trustpilot.com
Shopify launch
The Shopify app listing gives February 23, 2026 as its launch date.Read 15 Oct 2026 · apps.shopify.com
Shopify listing
The Shopify app listing describes ring, pendant and custom-design builders, lead capture and shoppable made-to-order products.Read 15 Oct 2026 · apps.shopify.com
Stone settings
Design tools cover settings ranging from basic bezels to complex hidden halos.Read 15 Oct 2026 · pencildesign.co
Templates
Pencil provides hundreds of editable jewelry templates.Read 15 Oct 2026 · pencildesign.co
Trademark date
The PENCIL mark was registered on June 9, 2026, with first commercial use stated as November 30, 2023.Read 15 Oct 2026 · trademarkia.com
Website builders
Business features include configurable ring, pendant, tennis-bracelet, eternity-ring, wedding-band and signet builders.Read 15 Oct 2026 · pencildesign.co

Plans and prices

Free Free Free forever 0 AI credits · 3-design limit · STL downloads · own-file uploads Read 15 Oct 2026 · pencildesign.co
Professional $39 a month per month 200 AI credits/month · unlimited designs · 2D/3D uploads · product-photo generator · priority support Read 15 Oct 2026 · pencildesign.co
Pencil Shop $199 a month per month 2,000 AI credits/month · up to 3 builders · up to 400 orders/month · ring/pendant builders · quoting · live pricing · add-to-cart Read 15 Oct 2026 · pencildesign.co
Pencil Shop Pro $499 a month per month 5,000 AI credits/month · up to 10 builders · up to 1,000 orders/month · all Pencil Shop features Read 15 Oct 2026 · pencildesign.co
Enterprise Priced on request Custom pricing Custom tools · parametric templates · trained AI design agent · custom AI-credit package · wholesale markup tools Read 15 Oct 2026 · pencildesign.co

Every Pencil plan and price →

Strong points and limits

Strong points

  • Designs export as production-ready 3D STL files.
  • Supports custom 2D and 3D uploads.
  • Pencil Shop includes quoting and live pricing tools.
  • Configurators can deploy on Shopify and Wix.
  • Enterprise includes headless API access.

Limits

  • Free plan includes 0 AI credits.
  • Free plan limits users to three designs.
  • Pencil Shop tiers limit builders and monthly orders.
  • Enterprise pricing is custom.

Who it suits

It suits jewelry businesses that need design tools and production-ready STL exports, or want ring and pendant configurators for online sales. Enterprise features are aimed at teams seeking headless API access and custom design tools.

Verdict

Pencil links jewelry design and STL export with storefront configurators and sales tools. The free tier permits file uploads and downloads but has no AI credits; compare builder, order, and credit allowances when selecting a paid plan.

Where Specifiction places it

Alternatives to PencilAll alternatives →