Persona

Spec sheet

What it does

Persona provides configurable identity infrastructure for collecting, verifying, managing, and making decisions about individual and business identities.Read 15 Oct 2026 · linkedin.com

Purpose

Persona helps companies verify that users are who they say they are and manage online identity.Read 4 Oct 2026 · withpersona.com

API

Persona exposes an API for authentication, reading and writing resources, and API request logging.Read 15 Oct 2026 · help.withpersona.com

Integrations

Persona Marketplace lists 120 integrations across AI, ATS, authentication, CRM, HRIS, communication, productivity, ticketing, and workforce categories.Read 15 Oct 2026 · help.withpersona.com

Support

Essential includes product support via email, while the Growth plan includes guided implementation and configuration with a success team.Read 4 Oct 2026 · withpersona.com

Age assurance

Persona provides selfie age estimation and other age-assurance checks.Read 15 Oct 2026 · withpersona.com

AML

The product includes anti-money-laundering screening and watchlist capabilities.Read 15 Oct 2026 · g2.com

Case management

Persona includes configurable case-review tools for investigating and resolving identity decisions.Read 15 Oct 2026 · help.withpersona.com

Company facts

LinkedIn lists Persona as a privately held software company founded in 2018, headquartered in San Francisco, with 501–1,000 employees.Read 15 Oct 2026 · linkedin.com

Data controls

Customers can configure retention, delete selected PII fields through redaction, and choose US or EU data residency.Read 15 Oct 2026 · withpersona.com

Data protection

Persona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models.Read 4 Oct 2026 · withpersona.com

Data use statement

Persona says verification data is not sold, brokered to third parties, or used to train AI or machine-learning models.Read 15 Oct 2026 · withpersona.com

Documentation depth

The help center includes API, webhooks, events, workflows, cases, Graph, integrations, security, troubleshooting, and Academy learning resources.Read 15 Oct 2026 · help.withpersona.com

Fraud prevention

Persona uses device and passive signals such as IP, geolocation, and device fingerprinting to detect fraud vectors.Read 15 Oct 2026 · withpersona.com

Funding news

On September 15, 2021, Persona announced a $150 million Series C led by Founders Fund, bringing total funding to $217.5 million and valuation to $1.5 billion.Read 15 Oct 2026 · prnewswire.com

Global coverage

The platform supports identity programs across more than 200 countries and territories.Read 15 Oct 2026 · g2.com

Government ID checks

Government ID verification is one of Persona’s supported verification services.Read 15 Oct 2026 · withpersona.com

Graph

The Graph product visualizes linked accounts and suspected fraud rings.Read 15 Oct 2026 · withpersona.com

Hosted flow limitation

Hosted Flow sends users to a Persona-hosted page on a withpersona.com subdomain, so users temporarily leave the customer’s site.Read 15 Oct 2026 · docs.withpersona.com

Identity workflows

Its platform supports identity verification, KYC/AML, KYB, age assurance, and other identity use cases.Read 4 Oct 2026 · withpersona.com

Integration methods

Developers can integrate using Hosted Flow, Embedded Flow for web, Mobile SDKs, or the API.Read 4 Oct 2026 · docs.withpersona.com

KYB

Persona supports business verification and beneficial-owner checks for Know Your Business programs.Read 15 Oct 2026 · withpersona.com

KYC

Persona offers Know Your Customer programs using configurable identity checks and workflows.Read 15 Oct 2026 · help.withpersona.com

Limit: pricing

Capterra reviews include complaints that full-plan pricing is expensive for some startups and may reach about $500 monthly.Read 15 Oct 2026 · capterra.com

Limit: verification failures

Trustpilot reviewers repeatedly report valid identity documents being rejected, long verification times, lockouts, and limited recourse.Read 15 Oct 2026 · trustpilot.com

Limit: workflow complexity

GetApp and Capterra reviews mention that some workflows are complex or difficult to navigate.Read 15 Oct 2026 · getapp.com

Mobile SDK behavior

The mobile SDK handles camera access, image capture, uploads, and callbacks carrying verification results.Read 15 Oct 2026 · docs.withpersona.com

Mobile SDKs

Native iOS and Android SDKs and a React Native SDK are available for in-app inquiry flows.Read 4 Oct 2026 · docs.withpersona.com

Praise: customization

Gartner reviewers praise the platform’s broad configurability for adapting workflows to changing fraud threats and operating needs.Read 15 Oct 2026 · gartner.com

Praise: support

Capterra and Gartner reviewers repeatedly praise responsive, knowledgeable support during onboarding and configuration.Read 15 Oct 2026 · capterra.com

Processing

Verifications are automated by default; enabled human review is role-controlled and audited.Read 4 Oct 2026 · withpersona.com

Rating on Apple App Store

4.0 out of 5 from 35 ratingsRead 15 Oct 2026 · apps.apple.com

Rating on Capterra

4.9 out of 5 from 28 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.2 out of 5 from 48 reviewsRead 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.5 out of 5 from 71 ratingsRead 15 Oct 2026 · gartner.com

Rating on GetApp

4.9 out of 5 from 28 reviewsRead 15 Oct 2026 · getapp.com

Rating on Trustpilot

1.5 out of 5 from 209 reviewsRead 15 Oct 2026 · trustpilot.com

SDKs

Persona documents Web SDK integration plus native iOS, Android, and React Native SDKs.Read 15 Oct 2026 · docs.withpersona.com

Security certifications

Persona lists CCPA, Data Privacy Framework, SOC 2 Type II, ISO 27001, HIPAA, FERPA, NIST IAL, and related certifications or programs.Read 15 Oct 2026 · withpersona.com

Selfie and liveness

The platform supports selfie verification with biometric liveness detection.Read 15 Oct 2026 · withpersona.com

Startup program

Eligible small businesses, venture-backed startups, and developers can apply for a one-year program with a monthly allotment of free services.Read 4 Oct 2026 · withpersona.com

Usage pricing

Persona says contracts charge per successful verification and users who drop off due to user error are not charged.Read 4 Oct 2026 · withpersona.com

Verification and automation

The platform combines verification methods and risk signals with configurable workflows and investigation tools.Read 4 Oct 2026 · withpersona.com

Workflows

Customers can create drag-and-drop verification workflows with conditional logic and custom rules.Read 15 Oct 2026 · withpersona.com

Workforce verification

Persona offers employee, contractor, and candidate identity verification workflows.Read 15 Oct 2026 · help.withpersona.com

Plans and prices

Every Persona plan and price →

Where Specifiction places it

• Identity Verification Software#7 of 528.6
• KYC Software#4 of 258.7