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SPECIFICTION
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Placer.ai

placer.ai

Free plan WebAPI
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Spec score 7.5 #5 of 56 in Real Estate Analytics Software

What it is

Placer.ai is a location-intelligence and analytics platform for understanding places, brands, and markets. It reports on offline visitation, trade areas, audience behavior, and demographics, with property, chain, and industry reports available in the web interface. Users can also build custom reports. The Placer API extracts aggregated data for third-party applications, custom dashboards, internal reporting, and competitive analysis. Listed integrations include the Placer API, ArcGIS Pro Toolbox, Snowflake, and Exabel. Placer lists solutions for retail, commercial real estate, civic organizations, consumer packaged goods, entertainment, advertising, finance, restaurants, and healthcare. Its free plan offers a small display of the full platform and excludes some features; customized subscription pricing is provided on request. API use requires a paying account with the API add-on, and each account has an individual usage plan and weekly quota. Paid subscribers receive a dedicated Customer Success Manager. Placer says its security system is ISO/IEC 27001:2022 certified, undergoes annual SOC 2 Type II attestation, and is published through CSA STAR Level 1.

Spec sheet

Purpose
Placer.ai provides location intelligence and analytics to help organizations understand locations, brands, and markets.Read 7 Oct 2026 · placer.ai
API
The Placer API lets customers extract aggregated Placer data for third-party applications, custom dashboards, internal reporting, and competitive analysis.Read 7 Oct 2026 · placer.ai
Integrations
The integration catalog lists options including Placer API, ArcGIS Pro Toolbox, Snowflake, and Exabel.Read 7 Oct 2026 · marketplace.placer.ai
Security
Placer states its information security management system is ISO/IEC 27001:2022 certified and its controls undergo an annual SOC 2 Type II attestation.Read 7 Oct 2026 · placer.ai
Privacy
Placer says its data partners must obtain opt-in or opt-out consent in accordance with applicable law.Read 7 Oct 2026 · placer.ai
Founded
2018Read 28 Sep 2026 · placer.ai
API access limit
Using PAPI requires a paying Placer account with the API add-on enabled, and each account has its own usage plan and weekly quota.Read 7 Oct 2026 · docs.placer.ai
Cloud security
Placer says its cloud security posture is published via CSA STAR Level 1 on the CSA STAR Registry.Read 7 Oct 2026 · placer.ai
Company history
Placer says it launched its location analytics platform in 2018 and was founded by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel.Read 7 Oct 2026 · placer.ai
Customer success
Paid subscribers are assigned a dedicated Customer Success Manager, included in the subscription price.Read 7 Oct 2026 · placer.ai
Industries served
Placer lists solutions for retail, commercial real estate, civic organizations, CPG, entertainment, advertising, finance, restaurants, and healthcare.Read 7 Oct 2026 · placer.ai
Insights
Its platform offers insights into offline visitation patterns, trade areas, audience behavior, and demographics.Read 7 Oct 2026 · placer.ai
Platform reports
Users can explore property, chain, and industry reports and create custom reports in the platform UI.Read 7 Oct 2026 · placer.ai

Plans and prices

Freemium Free Small display of the full platform; does not include all features Read 7 Oct 2026 · placer.ai
Customized subscription Priced on request Personalized package; pricing provided by request Read 7 Oct 2026 · placer.ai

Every Placer.ai plan and price →

Strong points and limits

Strong points

  • Provides visitation, trade-area, and audience insights
  • Includes property, chain, and industry reports
  • Offers aggregated data through an API
  • Lists ArcGIS, Snowflake, and Exabel integrations
  • Paid subscribers receive a dedicated success manager

Limits

  • Free plan excludes some features
  • API requires a paying account and add-on
  • API usage has weekly quotas
  • Customized pricing is available only on request

Who it suits

Placer.ai suits organizations analyzing locations, markets, visitors, audiences, and demographics across the listed industries. Teams needing API exports or custom dashboards must use a paying account with the API add-on.

Verdict

Placer.ai combines location reports, custom analysis, and aggregated API data for many industries. The free tier is limited, and API access requires paid activation with account-specific quotas.

Where Specifiction places it

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