Tech riderRev. 12 Oct 2026
Popular Pays
- 1Runs onWeb
- 2Creator discoveryYes
- 3Campaign managementYes
- 4Performance analyticsYes
- 5Creator paymentsYes
5 lines stated Written from the maker's own pages: website.popularpays.com
Overview
Popular Pays is ranked #95 of 188 in influencer marketing platforms on Specifiction. It runs on Web.
Popular Pays plans and pricing
All plansCustom pricing Pricing varies depending on many factors · Contact the team website.popularpays.com · 12 Oct 2026
Compared on influencer marketing platforms
- Creator discovery
- Yeswebsite.popularpays.com
- Campaign management
- Yeswebsite.popularpays.com
- Performance analytics
- Yeswebsite.popularpays.com
- Creator payments
- Yeswebsite.popularpays.com
Facts
- Product
- Popular Pays is an influencer marketing and creator management platform for planning and running brand campaigns.website.popularpays.com · 12 Oct 2026
- Creator marketplace
- The marketplace provides access to a network of more than 160,000 vetted creators and lets brands search by category.website.popularpays.com · 12 Oct 2026
- Creator location limit
- The influencer search tool currently provides solutions for US-based creators and influencers.website.popularpays.com · 12 Oct 2026
- Follower eligibility
- Creators on the platform must have at least 10,000 followers to be eligible.website.popularpays.com · 12 Oct 2026
- Campaign channels
- The main campaign channels listed are TikTok, Facebook, Instagram, and YouTube.website.popularpays.com · 12 Oct 2026
- Campaign workflow
- Brands can brief creators, review and comment on submitted content, request edits, and approve content through the platform.website.popularpays.com · 12 Oct 2026
- Payments and contracts
- Popular Pays says it handles legal matters, payments, and contracts after a brand selects influencers.website.popularpays.com · 12 Oct 2026
- Analytics
- The platform provides campaign performance metrics to help teams track, measure, and share results.website.popularpays.com · 12 Oct 2026
- Brand safety
- SafeCollab uses AI to scan creator videos, images, captions, and brand mentions for potential risks and can provide real-time alerts.website.popularpays.com · 12 Oct 2026
- SafeCollab limitation
- SafeCollab currently uses preset risk tolerances, with custom brand-specific filters described as a future feature.website.popularpays.com · 12 Oct 2026
- Partnerships
- Popular Pays identifies Meta, TikTok, Amazon Ads, and Pinterest as partners.website.popularpays.com · 12 Oct 2026
- Support
- The support center offers help sections for getting started, platform use, billing and administration, FAQs, and creator experience.popularpays.zendesk.com · 12 Oct 2026
- Company history
- Popular Pays says it graduated from Y Combinator's Winter 2015 class and was acquired by Lightricks in March 2022.website.popularpays.com · 12 Oct 2026
- Security and compliance
- Lightricks' trust center lists GDPR, CCPA, ISO/IEC 27001:2022, PCI DSS, SOC 2 Type 2, ISO/IEC 42001:2023, and SOC 3; the page describes LTX security controls and does not specifically identify Popular Pays coverage.trust.ltx.io · 12 Oct 2026
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Where it ranks on Specifiction
Is Popular Pays yours?
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Sources
- website.popularpays.com/about· checked 12 Oct 2026
- website.popularpays.com/platform/discover· checked 12 Oct 2026
- website.popularpays.com· checked 12 Oct 2026
- website.popularpays.com/services/brand-safety· checked 12 Oct 2026
- popularpays.zendesk.com/hc/en-us· checked 12 Oct 2026
- trust.ltx.io· checked 12 Oct 2026