Productsup

Spec sheet

What it does

Productsup imports, optimizes, contextualizes, and distributes product content across more than 2,500 marketing and retail channels.Read 15 Oct 2026 · productsup.com

Integrations

Productsup advertises more than 2,500 channel integrations spanning marketplaces, retailers, advertising, PIM systems, data pools, and AI commerce channels.Read 15 Oct 2026 · productsup.com

Support

Productsup describes 24/7 account support, including managed service offerings, for its feed management platform.Read 11 Oct 2026 · productsup.com

Headquarters

Berlin, GermanyRead 28 Sep 2026 · productsup.com

Founded

Productsup is described as founded in 2010.Read 15 Oct 2026 · g2.com

Advertising feeds

The platform creates and optimizes product feeds for advertising channels including Google, Meta, TikTok, Pinterest, and Reddit.Read 15 Oct 2026 · g2.com

AI channels

Productsup says it can publish product data to AI platforms including OpenAI and Perplexity.Read 11 Oct 2026 · productsup.com

AI content generation

AI Data Services can generate or rewrite titles, descriptions, SEO text, classifications, translations, and product-image background removal.Read 15 Oct 2026 · help.productsup.com

AI content tools

AI data services can generate, rewrite, translate, and enrich product data, including titles, descriptions, product types, and SEO text.Read 11 Oct 2026 · help.productsup.com

Analytics

The platform provides dashboards, monitoring, and Google Analytics integrations for evaluating product-content performance.Read 15 Oct 2026 · productsup.com

API client support

Productsup publishes an OpenAPI specification for client generation but does not provide a PHP library.Read 15 Oct 2026 · help.productsup.com

API limitation

Platform API product-data write endpoints were retired on 31 March 2025 for new integrations; Productsup directs new uploads to Stream API.Read 15 Oct 2026 · help.productsup.com

Authentication

The platform supports SAML 2.0 single sign-on and two-factor authentication.Read 11 Oct 2026 · help.productsup.com

Backups and recovery

Productsup says it makes incremental backups hourly and full backups daily, and can switch to another infrastructure region if needed.Read 11 Oct 2026 · help.productsup.com

Browser requirements

The platform and Content Portal are optimized for current Chrome, Firefox, Safari, and Chromium-based Edge versions.Read 15 Oct 2026 · help.productsup.com

Channel coverage

Productsup says it connects product content with more than 2,500 channels and integrations.Read 11 Oct 2026 · productsup.com

Company legal name

The help center footer identifies the vendor as Productsup GmbH.Read 15 Oct 2026 · help.productsup.com

Connector hosting

Import connectors are self-contained applications that run on Productsup infrastructure and can be built by customers, integrators, or Productsup.Read 15 Oct 2026 · help.productsup.com

Content Portal

Content Portal gives internal and external stakeholders controlled access to current catalogs, supports PNG, JPG, PDF, and MP4 assets, and allows CSV or Excel downloads.Read 15 Oct 2026 · productsup.com

Custom extensibility

Productsup Connect supports import connectors, Stream API, Webhook API, export connectors, ETM API, and Export API.Read 15 Oct 2026 · help.productsup.com

Custom integrations

Productsup Connect provides tools for building integrations to import, enrich, and export data, including APIs.Read 11 Oct 2026 · help.productsup.com

Data quality rules

YesRead 22 Sep 2026 · productsup.com

Digital asset management

YesRead 22 Sep 2026 · productsup.com

Documentation

The help center covers onboarding, imports, data mapping, rule boxes, exports, monitoring, APIs, Content Portal, release notes, and best practices.Read 15 Oct 2026 · help.productsup.com

Feed workflow

The platform supports importing product data, reshaping and cleaning it, then exporting it in the format each channel expects.Read 11 Oct 2026 · help.productsup.com

Funding

Productsup says it raised more than $70 million in 2022 from Bregal Milestone and Nordwind Capital and acquired World of Content.Read 15 Oct 2026 · productsup.com

Headquarters and size

LinkedIn lists Berlin, Germany as headquarters and reports a company size of 201–500 employees.Read 15 Oct 2026 · linkedin.com

Limit: export API concern

One G2 reviewer said an export API for external providers or third parties was not yet available.Read 15 Oct 2026 · g2.com

Limit: learning curve

G2 reviewers report that the many filters, rules, and robust configuration make initial learning and onboarding time-consuming.Read 15 Oct 2026 · g2.com

Limit: missing capabilities

G2 reviewers mention missing sub-project organization, feed and line-processing limits, unclear edition billing, and limited monitoring workflows.Read 15 Oct 2026 · g2.com

Limit: performance and scale

G2 reviewers report slower processing or preview generation with very large datasets and complex multi-channel transformations.Read 15 Oct 2026 · g2.com

Limit: pricing

G2 reviewers describe Productsup as expensive for small and midsize businesses and say cheaper tools offer similar functions.Read 15 Oct 2026 · g2.com

Localization support

multilingualRead 22 Sep 2026 · productsup.com

Marketplace management

Productsup provides marketplace integrations such as Amazon, eBay, and Walmart with channel templates and automated validation.Read 15 Oct 2026 · g2.com

Platform API

The REST Platform API manages projects, sites, tags, errors, channels, histories, product-data reads, and process triggers.Read 15 Oct 2026 · help.productsup.com

Praise: automation

G2 reviewers praise automated mapping, scheduled imports and exports, validation, error handling, and bulk feed editing that reduces manual work.Read 15 Oct 2026 · g2.com

Praise: support

TrustRadius reviewers repeatedly describe Productsup support and account managers as responsive, friendly, and helpful with troubleshooting.Read 15 Oct 2026 · trustradius.com

Praise: usability and flexibility

TrustRadius summarizes repeated praise for a user-friendly interface, flexible feed transformations, and the ability to manage multiple channels without developer help.Read 15 Oct 2026 · trustradius.com

Privacy and encryption

Productsup says its data protection processes comply with GDPR requirements and that it uses TLS 1.2 for data in transit and AES256 column-level encryption for sensitive data at rest.Read 11 Oct 2026 · help.productsup.com

Product data management

Productsup imports, optimizes, contextualizes, and distributes product content across marketing and retail channels.Read 11 Oct 2026 · productsup.com

Rating on G2

4.4 out of 5 from 35 reviewsRead 15 Oct 2026 · g2.com

Rating on GetApp

4.9 out of 5 from 33 reviewsRead 15 Oct 2026 · getapp.com

Rating on Trustpilot

3.7 out of 5 from 2 reviewsRead 15 Oct 2026 · trustpilot.com

Recent release

September 2026 release notes introduced the Productsup Kai in-platform AI assistant, Smart Mappings, custom Content Portal attribute names, expanded Kaufland markets, Google Merchant diagnostics, and BMEcat validation.Read 15 Oct 2026 · help.productsup.com

Retailer syndication

Retailer and distributor workflows support data pools such as ARGE, 2BA, and EFO, plus custom retailer connections.Read 15 Oct 2026 · productsup.com

Scale

The company says its platform processes more than two trillion products each month and is used by over 1,000 global companies.Read 15 Oct 2026 · productsup.com

Security certification

Productsup states that it maintains an information-security program and is certified to ISO/IEC 27001.Read 15 Oct 2026 · help.productsup.com

Security controls

Official documentation describes SAML 2.0 SSO, two-factor authentication, vulnerability scanning, external assessments, TLS 1.2 in transit, AES-256 column encryption at rest, and salted-hashed credentials.Read 15 Oct 2026 · help.productsup.com

Shopify integration

The Shopify integration supports importing product catalogs and orders and exporting orders, with delta product exports to limit transfers to changed products.Read 11 Oct 2026 · productsup.com

Supplier onboarding

Supplier onboarding transforms inconsistent supplier information into standardized product data suitable for downstream channels.Read 15 Oct 2026 · g2.com

Plans and prices

Every Productsup plan and price →

Where Specifiction places it

• Product Information Management Software#15 of 848.3