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RealEye
realeye.io
What it is
RealEye is a cloud-based webcam eye-tracking research platform for building online studies, tracking participants, and analyzing results. Researchers can use images, videos, or live websites as stimuli, configure display settings, and add instructions and follow-up questions. The dashboard includes heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports. A facial coding feature analyzes neutral, happy, and surprised expressions. External survey connections can redirect participants to services such as Qualtrics, Google Forms, or SurveyMonkey and pass participant identifiers through URL parameters. RealEye says webcam image and sound processing happens in the browser, and that it stores gaze-point predictions rather than webcam images or sound. It states that it is GDPR compliant and runs on AWS data centers in the United States. Participants using a researcher's own link need a laptop or PC with a webcam; smartphone tests are also offered. Basic costs $325 a month billed annually or $390 a month. Standard costs $825 a month billed annually or $990 a month.
Spec sheet
- Product
- RealEye is a cloud-based webcam eye-tracking research platform for creating experiments, tracking participants, and analyzing data online.Read 7 Oct 2026 · realeye.io
- API
- The custom plan lists beta API access for exporting pre-filtered study results as JSON over HTTPS.Read 7 Oct 2026 · realeye.io
- Integrations
- External survey integrations can redirect participants to tools such as Qualtrics, Google Forms, and SurveyMonkey and pass participant identifiers through URL parameters.Read 7 Oct 2026 · realeye.io
- Privacy
- RealEye says webcam image and sound processing happens in the browser and that it stores gaze-point predictions rather than webcam images or sound.Read 7 Oct 2026 · realeye.io
- Compliance
- RealEye says it is GDPR compliant and runs on AWS data centers in the United States.Read 7 Oct 2026 · support.realeye.io
- Support
- The company offers a knowledge base and lists email support at [email protected].Read 7 Oct 2026 · support.realeye.io
- Headquarters
- RealEye lists its address as Obornicka 330, 60-689 Poznań, Poland.Read 7 Oct 2026 · realeye.io
- Founded
- 2017Read 28 Sep 2026 · realeye.io
- Accuracy
- The pricing FAQ states eye-tracking results are around 110 px accurate, with gaze prediction frequency up to 60 Hz.Read 7 Oct 2026 · realeye.io
- Analysis
- The dashboard supports heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports.Read 7 Oct 2026 · realeye.io
- Browser support
- RealEye says its platform works best in Chrome and does not work with old Edge versions that predate Chromium.Read 7 Oct 2026 · support.realeye.io
- Facial coding
- Its facial coding feature analyzes neutral, happy, and surprised expressions.Read 7 Oct 2026 · realeye.io
- Panel limits
- RealEye panelists cannot participate in embedded website or screen recording studies and are limited to studies no longer than 10 minutes.Read 7 Oct 2026 · realeye.io
- Participant requirements
- Participants using their own recruitment link need a laptop or PC with a webcam; smartphone tests are also offered.Read 7 Oct 2026 · realeye.io
- Study stimuli
- Studies can use images, videos, or live websites, with display settings, instructions, and follow-up questions.Read 7 Oct 2026 · realeye.io
Plans and prices
Basic (annual) $325 a month $3,900 Billed annually Unlimited studies · 20 own participants/month included · Up to 3 min per study · Online analytics dashboard Read 7 Oct 2026 · realeye.io
Basic (monthly) $390 a month Unlimited studies · 20 own participants/month included · Up to 3 min per study · Online analytics dashboard Read 7 Oct 2026 · realeye.io
Standard (annual) $825 a month $9,900 Billed annually Unlimited studies · 300 own participants/month included · Up to 10 min per study · 3 team collaborators · CSV export · 1h training Read 7 Oct 2026 · realeye.io
Standard (monthly) $990 a month Unlimited studies · 300 own participants/month included · Up to 10 min per study · 3 team collaborators · CSV export · 1h training Read 7 Oct 2026 · realeye.io
Custom Priced on request Get a quote >300 own participants/month · Up to 60 min per study · Custom license period · API access for data export · Smartphone tests · White-label · Custom feature requests Read 7 Oct 2026 · realeye.io
Strong points and limits
Strong points
- Supports image, video, and live-website stimuli.
- Dashboard includes heatmaps and fixation analysis.
- Exports raw or processed data.
- External survey integrations can pass participant identifiers.
Limits
- No free plan is listed.
- Basic limits studies to 3 minutes.
- Standard limits studies to 10 minutes.
- Old Edge versions predating Chromium are unsupported.
Who it suits
RealEye suits researchers who need browser-based webcam eye-tracking studies and analysis. Participants recruited through a researcher's own link need a laptop or PC with a webcam, though smartphone tests are offered.
Verdict
RealEye offers a broad online study and analysis workflow, with stated privacy handling and browser requirements. Compare the plan-specific participant and study-duration limits with the research design before selecting a subscription.
Where Specifiction places it
- Ad Creative Testing Tools#10 of 247.9
- Eye Tracking Software#12 of 277.9
