AdCreative.ai From $39/mo 9.2 Visit 
SaliencyLab
saliencylab.com
What it is
SaliencyLab is an ad-testing platform for brands and agencies assessing creative before media spend. Its RoastIQ diagnostic evaluates creative on five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand. BuyerLens uses synthetic-user scenarios to explore possible buyer resistance; these are not interviews with a real consumer panel. The Hugo AI agent can run diagnostics, explore those scenarios, query benchmarks, and show its reasoning trace in one conversation. RoastIQ accepts MP4, MOV, JPG, PNG, and WebP, with videos up to 60 seconds; GIF and HEIC are unsupported. Listed ad channels include Instagram Feed, Reels and Stories, TikTok, YouTube Pre-roll and Shorts, Facebook Feed, and Display, but not TV. SaliencyLab describes its KPI scores as modeled diagnostics, not forecasts of sales or in-market success. The web and API offering has a free plan with 10 analyses per month. Pro costs €99/month and adds BuyerLens and Hugo. REST API and webhooks are in private preview.
Spec sheet
- Purpose
- SaliencyLab describes itself as an AI-native ad testing platform that combines AI diagnostics, simulated buyers, and team review to help choose which creative to invest in or improve.Read 2 Oct 2026 · saliencylab.com
- Audience
- SaliencyLab says it is for brands and agencies, including marketers and strategists who need to assess creative before media spend.Read 2 Oct 2026 · saliencylab.com
- Security
- The security page states that traffic uses TLS 1.3, data at rest is encrypted with AES-256, and workspace isolation is enforced with row-level security.Read 2 Oct 2026 · saliencylab.com
- Support
- The Enterprise plan includes dedicated support and contracted support terms.Read 2 Oct 2026 · saliencylab.com
- Headquarters
- Paris, FranceRead 28 Sep 2026 · saliencylab.com
- Founded
- 2025Read 28 Sep 2026 · saliencylab.com
- Accuracy limits
- The company says its five KPI scores are modeled diagnostics and does not claim they predict sales, ROAS, attributed conversion, or in-market success.Read 2 Oct 2026 · saliencylab.com
- Advertising channels
- The pricing FAQ lists Instagram Feed, Reels, and Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; and Display, and says TV is not supported.Read 2 Oct 2026 · saliencylab.com
- AI agent
- Hugo can run RoastIQ, explore synthetic buyer interviews, query benchmarks, and show its reasoning trace through one conversation.Read 2 Oct 2026 · saliencylab.com
- Buyer interviews
- BuyerLens runs scenario simulations with synthetic users to explore possible buyer resistance, and is not a real consumer panel.Read 2 Oct 2026 · saliencylab.com
- Certifications
- SaliencyLab says it does not yet hold SOC 2 Type II or ISO/IEC 27001 certifications and relies on the compliance posture of infrastructure providers.Read 2 Oct 2026 · saliencylab.com
- Core diagnostic
- RoastIQ assesses creative against five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand.Read 2 Oct 2026 · saliencylab.com
- Creative formats
- RoastIQ supports MP4, MOV, JPG, PNG, and WebP files, with videos up to 60 seconds; GIF and HEIC are unsupported.Read 2 Oct 2026 · saliencylab.com
- Data protection
- SaliencyLab says customer uploads are not used to train its models and Google Vertex AI API inputs and outputs are not retained for training.Read 2 Oct 2026 · saliencylab.com
- Hosting and retention
- The primary database and object storage are hosted in Supabase EU (Frankfurt); active account uploads and results are retained while the account is active, with deletion from active systems within 30 days after deletion.Read 2 Oct 2026 · saliencylab.com
- Integrations and API
- Pro includes Hugo agent and MCP access for connected AI clients; REST API and webhooks are listed as private preview.Read 2 Oct 2026 · saliencylab.com
Plans and prices
Free Free forever 10 analyses/month (up to 3/day) · 5-KPI diagnostic and verdict · platform and category benchmark context · visual attention timeline · 1 teammate seat · no BuyerLens, Hugo, or brief generation Read 2 Oct 2026 · saliencylab.com
Pro €99 a month €99/month 300 analyses/month (30/day) · BuyerLens up to 12 personas per study and 50 runs/workspace/month · Hugo AI agent · brief generation · up to 5 seats · MCP access · report export Read 2 Oct 2026 · saliencylab.com
Launch with Confidence €500, paid once €500 / sprint One brand · one campaign · up to 6 creatives · prioritized shortlist · annotated frames and editing recommendations · 30-minute decision call · one review of up to 6 revised creatives Read 2 Oct 2026 · saliencylab.com
Creative Decision Partner €1,000 a month €1,000 / month One brand · 2 cycles · up to 6 creatives per cycle · two reserved review slots · two campaign briefs · shared decision log Read 2 Oct 2026 · saliencylab.com
Enterprise Priced on request Custom Everything in Pro · custom benchmark pools · tailored BuyerLens rollout · custom seats and persona library · dedicated support · contracted support terms Read 2 Oct 2026 · saliencylab.com
Strong points and limits
Strong points
- Five-KPI creative diagnostics
- Synthetic buyer scenarios explore possible resistance
- Hugo combines diagnostics, benchmarks, and reasoning trace
- Accepts video and image creative files
- Free plan includes 10 analyses per month
Limits
- Free plan excludes BuyerLens and Hugo
- GIF and HEIC files are unsupported
- TV is not a listed supported channel
- Scores do not predict sales or in-market success
Who it suits
It suits brand and agency marketers or strategists who want to assess creative before media spend. Its simulated buyer scenarios may help teams explore possible resistance, but they are not real consumer panel interviews.
Verdict
SaliencyLab combines creative diagnostics, synthetic-user scenarios, and team review in one ad-testing platform. The free plan has limited analyses and excludes BuyerLens and Hugo; Pro costs €99/month.
Where Specifiction places it
- Ad Creative Testing Tools#9 of 248.0
