Shelfgen
shelfgen.com
What it is
Shelfgen is web software that turns product photos into image assets for marketplace sellers. From one photo, it can generate nine outputs, including a white-background main image, a lifestyle scene, a detail macro and a dimension callout. Its tools also cover background changes, listing image generation, infographics, lifestyle photos and batch editing. Presets for Amazon, Shopify, Etsy and eBay apply platform-specific ratios and export validation. Shelfgen says scenes are composed around products to retain labels, logos, textures and geometry. CSV bulk uploads can handle up to 200 SKUs per batch, with structured output folders and status tracking; business workflows add brand presets and multi-brand workspaces. The free Starter plan includes five AI credits, one SKU at a time and watermarked exports. Lite costs $19 a month and includes 100 credits per month, bulk upload for up to five SKUs and no watermark. Higher listed tiers include more credits and larger batch limits. Browser tools for text overlay, crop, basic light and color, and local blur do not use AI credits. Shelfgen advises reviewing final images before uploading them to marketplaces.
Spec sheet
- Product
- Shelfgen turns product photos into marketplace image assets for sellers.Read 30 Sep 2026 · shelfgen.com
- Free plan
- YesRead 20 Sep 2026 · shelfgen.com
- Paid from
- 19Read 20 Sep 2026 · shelfgen.com
- Security
- The DPA describes managed infrastructure, access controls, and private server-side credentials as measures designed to protect customer data.Read 30 Sep 2026 · shelfgen.com
- Support
- The pricing page lists community support for Starter, email support for Lite and Pro, and a dedicated account manager for Business.Read 30 Sep 2026 · shelfgen.com
- Company
- The site identifies the company as Shelfgen Labs, Inc.; its about page does not state a founding year or headquarters.Read 30 Sep 2026 · shelfgen.com
- Brand presets
- Business workflows include brand presets for colors, surfaces, props, lighting, and copy voice, plus multi-brand workspaces.Read 30 Sep 2026 · shelfgen.com
- Bulk workflow
- The feature page describes CSV bulk upload of up to 200 SKUs per batch, with structured output folders and batch status tracking.Read 30 Sep 2026 · shelfgen.com
- Data and model training
- Shelfgen says it does not train public AI models on customers' private uploaded product photos or generated outputs.Read 30 Sep 2026 · shelfgen.com
- Free tools
- The pricing page says browser-only tools such as text overlay, crop, basic light and color, and local blur do not spend AI credits.Read 30 Sep 2026 · shelfgen.com
- Image outputs
- The feature page says Shelfgen generates nine marketplace image outputs from one photo, including a white-background main image, lifestyle scene, detail macro, and dimension callout.Read 30 Sep 2026 · shelfgen.com
- Image tools
- The homepage lists background removal and changing, listing image generation, lifestyle photos, infographics, and batch editing.Read 30 Sep 2026 · shelfgen.com
- Marketplace review
- Shelfgen says users should review final content before uploading it to marketplaces.Read 30 Sep 2026 · shelfgen.com
- Marketplace specs
- Platform presets cover Amazon, Shopify, Etsy, and eBay, with platform-specific ratios and export validation.Read 30 Sep 2026 · shelfgen.com
- Product preservation
- Shelfgen says it composites scenes around the product to preserve labels, logos, textures, and geometry.Read 30 Sep 2026 · shelfgen.com
- Target users
- The company describes Shelfgen as a product for marketplace sellers on Amazon, Shopify, Etsy, eBay, and Google Shopping.Read 30 Sep 2026 · shelfgen.com
Plans and prices
Strong points and limits
Strong points
- Creates nine marketplace image outputs from one photo.
- Platform presets provide ratios and export validation.
- CSV batches can cover up to 200 SKUs.
- Browser crop and text overlay tools do not spend AI credits.
- Says private uploads and generated outputs are not used to train public AI models.
Limits
- Starter includes five AI credits.
- Starter exports have a watermark.
- Starter processes a single SKU at a time.
- Final marketplace content should be reviewed before upload.
Who it suits
Shelfgen suits marketplace sellers creating listing images for Amazon, Shopify, Etsy, eBay and Google Shopping. Larger operations can use its batch workflows and business brand presets.
Verdict
Shelfgen combines product-image generation with marketplace presets and batch workflows, while the free tier has limited credits and watermarked exports. Buyers should review generated content before using it in listings.
Where Specifiction places it
- Photo editors#68 of 977.8
- AI Photo Editors#73 of 977.7
- AI Background Generators#18 of 237.6