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What it is
Shogun helps ecommerce teams create and refine storefront experiences with a visual Page Builder, A/B testing, and personalization. The builder can produce landing pages, product detail pages, and other storefront content for campaigns, product launches, merchandising, and ongoing content work. A/B Testing can compare pages, layouts, products, and prices. Personalization can target content by audience segment, behavior, or campaign. Shogun lists integrations and guides for tools including Klaviyo, Heap, Mixpanel, Picreel, Segment, Loox, and Judge.me; custom form submissions can also be sent to a selected Klaviyo list. The editor does not handle checkout or cart pages, BigCommerce homepages, blog feed pages, coming-soon pages, or 404 pages. Shogun runs on the web and offers a free plan and free trial. Listed Page Builder pricing includes Build at $31 a year when billed yearly or $39 a month, and Grow at $159 a year when billed yearly or $199 a month. Its support team is available 24/7.
Spec sheet
- What it does
- Shogun provides ecommerce page building, experimentation, personalization and merchandising tools for online stores.Read 21 Oct 2026 · getshogun.com
- Purpose
- Shogun lets ecommerce teams test, optimize, and personalize storefront experiences to help turn visitors into customers.Read 10 Oct 2026 · getshogun.com
- Audience
- Shogun describes Page Builder as designed for ecommerce teams managing campaigns, product launches, merchandising, and storefront content.Read 10 Oct 2026 · getshogun.com
- Platforms
- The pricing page offers Shogun for Shopify and BigCommerce.Read 10 Oct 2026 · getshogun.com
- Integrations
- The Shopify listing names Checkout, Adobe Typekit, Google Analytics, Instagram, Klaviyo, Yotpo and YouTube as compatible services.Read 21 Oct 2026 · apps.shopify.com
- Support
- Shogun says its support team is available 24/7, and its pricing page lists live chat support among plan features.Read 10 Oct 2026 · getshogun.com
- Headquarters
- Company directories list Walnut, California, United States as headquarters, while LinkedIn describes the workforce as remote in the United States.Read 21 Oct 2026 · craft.co
- Founded
- 2015Read 28 Sep 2026 · getshogun.com
- A/B testing
- Shogun supports experiments across pages, layouts, products and prices with conversion and revenue measurement.Read 21 Oct 2026 · getshogun.com
- Analytics
- Page Analytics reports sessions, add-to-cart actions, purchases, conversion rate, clickthrough rate, device traffic and referrers.Read 21 Oct 2026 · getshogun.com
- Company founding
- Crunchbase records Shogun as founded on February 27, 2015 by Damien Kan, Finbarr Taylor and Nick Raushenbush.Read 21 Oct 2026 · crunchbase.com
- Company identity
- The company site footer identifies the business as Shogun Labs, Inc.Read 10 Oct 2026 · getshogun.com
- Company legal name
- Crunchbase identifies the legal entity as Shogun Labs, Inc.Read 21 Oct 2026 · crunchbase.com
- Company size
- LinkedIn lists Shogun in the 51–200 employee range and displays about 240 employees.Read 21 Oct 2026 · linkedin.com
- Custom HTML
- The HTML element embeds third-party code, CSS and JavaScript, but Liquid templates are not supported there.Read 21 Oct 2026 · getshogun.com
- Custom-code support limit
- Shogun states that support does not cover custom-coded elements or newly written custom code.Read 21 Oct 2026 · getshogun.com
- Developer extensibility
- Custom elements support HTML or Liquid templates, CSS, JavaScript, variables and CMS collection data.Read 21 Oct 2026 · getshogun.com
- Documentation
- The help center is organized into getting started, element tutorials, FAQs, platform FAQs, advanced developer topics, personalization, account and troubleshooting sections.Read 21 Oct 2026 · getshogun.com
- Earlier funding
- A 2018 release reported a $2.1 million seed round from Initialized Capital, Y Combinator and others.Read 21 Oct 2026 · globenewswire.com
- Funding
- A 2020 company announcement reported a $35 million Series B led by Accel with Initialized Capital, VMG Partners and Y Combinator participating.Read 21 Oct 2026 · prnewswire.com
- Global snippet limitation
- Nested global snippets are unsupported and unsaved edits can be lost when clicking outside the snippet editor.Read 21 Oct 2026 · getshogun.com
- Hydrogen API
- The Advanced plan offers Shopify Hydrogen v2 compatibility and an API endpoint for retrieving Shogun content.Read 21 Oct 2026 · getshogun.com
- Image optimization
- Product-page image resolution can be selected to balance visual quality and loading speed.Read 21 Oct 2026 · getshogun.com
- Klaviyo
- Shogun custom form submissions can be sent directly to a selected Klaviyo list.Read 10 Oct 2026 · getshogun.com
- Klaviyo integration
- Form submissions can be sent directly to a selected Klaviyo list through OAuth configuration.Read 21 Oct 2026 · getshogun.com
- Limit: bugs and rendering
- G2 reviewers report occasional preview-versus-live differences, rendering glitches, layout problems and a learning curve.Read 21 Oct 2026 · g2.com
- Limit: migration pricing
- A Trustpilot reviewer complained that migrating pages between Shopify stores required upgrading both stores.Read 21 Oct 2026 · trustpilot.com
- Limit: price and performance
- G2 reviewers mention high pricing, slow backend performance and needing cache clears or relogins in some workflows.Read 21 Oct 2026 · g2.com
- Page Builder
- Page Builder creates landing pages, product detail pages, and storefront experiences with a visual builder.Read 10 Oct 2026 · getshogun.com
- Page elements
- The element library includes sliders, video, countdowns, product tabs and other reusable content components.Read 21 Oct 2026 · apps.shopify.com
- Page limitations
- Shogun says its editor cannot edit checkout pages, cart pages, BigCommerce homepages, blog feed pages, coming-soon pages, or 404 pages.Read 10 Oct 2026 · getshogun.com
- Personalization
- Audience targeting can vary page, template or theme content by device, location, customer status, visitor type, URL parameters and referral source.Read 21 Oct 2026 · getshogun.com
- Plan limits
- The pricing page defines an MTU as a unique shopper who visits a page with an active A/B test or personalized experience during a given month.Read 10 Oct 2026 · getshogun.com
- Praise: ease of use
- Independent reviewers commonly praise the intuitive editor, no-code page creation and design flexibility.Read 21 Oct 2026 · getapp.com
- Praise: support
- G2 and GetApp reviewers repeatedly describe support as fast, knowledgeable, responsive and effective at resolving issues.Read 21 Oct 2026 · g2.com
- Rating on G2
- 4.6 out of 5 from 86 reviewsRead 21 Oct 2026 · g2.com
- Rating on GetApp
- 4.8 out of 5 from 106 reviewsRead 21 Oct 2026 · getapp.com
- Rating on Shopify App Store
- 4.8 out of 5 from 1,973 reviewsRead 21 Oct 2026 · apps.shopify.com
- Rating on Trustpilot
- 3.6 out of 5 from 2 reviewsRead 21 Oct 2026 · trustpilot.com
- Rating on TrustRadius
- 10 out of 10 from 1 reviewRead 21 Oct 2026 · trustradius.com
- Responsive design
- Pages can be adjusted for mobile layouts and device-specific visibility.Read 21 Oct 2026 · getshogun.com
- Reusable content
- Snippets let teams reuse elements, sections or pages, while global snippets propagate shared updates across pages.Read 21 Oct 2026 · getshogun.com
- Reviews integrations
- Product pages can display review content from Yotpo, Loox or Judge.me.Read 21 Oct 2026 · getshogun.com
- SEO controls
- Page settings expose meta titles, descriptions, Open Graph tags and image alt text.Read 21 Oct 2026 · getshogun.com
- Shopify personalization change
- New Shopify installs no longer receive the built-in Personalization feature after November 12, 2025; existing users and BigCommerce users are unaffected.Read 21 Oct 2026 · getshogun.com
- Visual editor
- Its editor creates blog, product, collection, home and landing pages with drag-and-drop elements and templates.Read 21 Oct 2026 · apps.shopify.com
Plans and prices
Build Priced on request 25 published pages Read 22 Sep 2026 · getshogun.com
Grow Priced on request 25 published pages Read 22 Sep 2026 · getshogun.com
Advanced Priced on request Unlimited published pages Read 22 Sep 2026 · getshogun.com
Draft Mode Free $0 per month 0 published pages · draft pages only · advanced visual builder · all templates · reusable sections · up to 2,000 monthly tracked users Read 21 Oct 2026 · getshogun.com
Build (Page Builder, yearly) $31 a year Per month billed yearly 25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually Read 10 Oct 2026 · getshogun.com
Build $39 a month $39 per month billed monthly; $31 per month billed yearly 25 published pages · page analytics · templates · reusable sections · 2,000 monthly tracked users monthly or 24,000 annually Read 21 Oct 2026 · getshogun.com
Build (Page Builder, monthly) $39 a month Per month billed monthly 25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually Read 10 Oct 2026 · getshogun.com
Pro (A/B Testing, monthly) $39 a month Per month billed monthly 3 active tests · Page, split URL, template, and theme testing · 14-Day Free Trial Read 10 Oct 2026 · getshogun.com
Pro (A/B Testing, yearly) $80 a year Per month billed annually 3 active tests · Page, split URL, template, and theme testing · 14-Day Free Trial Read 10 Oct 2026 · getshogun.com
Advanced (A/B Testing, monthly) $119 a month Per month billed monthly 5 active tests · Product details testing · Advanced analytics and goals · Audiences · MCP integration Read 10 Oct 2026 · getshogun.com
Grow (Page Builder, yearly) $159 a year Per month billed yearly Unlimited published pages · Up to 10,000 MTUs monthly or 120,000 MTUs annually · Content scheduling · Global content sections Read 10 Oct 2026 · getshogun.com
Grow $199 a month $199 per month billed monthly; $159 per month billed yearly unlimited published pages · content scheduling · global content sections · 10,000 monthly tracked users monthly or 120,000 annually · A/B testing · personalization Read 21 Oct 2026 · getshogun.com
Strong points and limits
Strong points
- Visual builder creates landing and product detail pages.
- Tests can compare pages, layouts, products, and prices.
- Personalization can use audience segments and behavior.
- A free plan and free trial are available.
- Support is available 24/7.
Limits
- The editor cannot edit checkout or cart pages.
- Some other page types are also excluded.
- Build limits publishing to 25 pages.
- MTUs count shoppers who encounter active tests or personalization.
Who it suits
Shogun suits ecommerce teams managing campaigns, product launches, merchandising, and storefront content. It is particularly relevant to teams that want to test page or product variations and tailor content to audiences.
Verdict
Shogun combines storefront building with testing and audience-based content targeting. Its excluded page types and published-page and MTU limits are worth checking against planned use.
Where Specifiction places it
- No-Code Website Builders#13 of 448.7
- Landing Page Builders#19 of 578.5
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