Sina Blog

Spec sheet

What it does

Sina Blog lets users publish and manage personal blog posts.Read 12 Oct 2026 · blog.sina.com.cn

Product

Sina Blog describes itself as an online diary product under the Sina Group.Read 11 Oct 2026 · blog.sina.cn

Free plan

YesRead 22 Sep 2026 · help.sina.com.cn

Integrations

The privacy policy lists QQ, WeChat, and Apple ID as linked sign-in options and says posts can be synced to Weibo.Read 11 Oct 2026 · blog.sina.cn

Support

The help center lists phone support at 4006900000, with a prompt to press 1; calls are charged at the local-call rate.Read 12 Oct 2026 · blog.sina.com.cn

Accounts

Blog registration requires a login name, password, nickname, and agreement to the service terms.Read 12 Oct 2026 · blog.sina.com.cn

Albums and video

The help page lists upgraded album and video modules.Read 11 Oct 2026 · blog.sina.com.cn

Blog analytics

YesRead 22 Sep 2026 · help.sina.com.cn

Blog appearance

Users can choose templates and customize the blog’s header and background images.Read 12 Oct 2026 · blog.sina.com.cn

Blog management

The help page says users can manage their blog directly on the page and modify, delete, or pin posts.Read 11 Oct 2026 · blog.sina.com.cn

Community and discovery

The privacy policy describes following bloggers, topics, series, and circles, plus browsing recommended posts and searching for content.Read 11 Oct 2026 · blog.sina.cn

Community features

Help pages list comments, friend lists, visitor records, notifications, and favorites as blog features.Read 12 Oct 2026 · blog.sina.com.cn

Company history

Sina’s company history page says Sina Net was formed in late 1998 through the merger of Stone Rich Sight and Sinanet.Read 12 Oct 2026 · sina.com.cn

Cookies and analytics

The privacy policy says cookies and similar technologies are used to analyze login information, improve services, support advertising, and detect security risks.Read 11 Oct 2026 · blog.sina.cn

Custom domain

YesRead 22 Sep 2026 · help.sina.com.cn

Discovery

Readers can search blog posts by full text, title, author, or tag.Read 12 Oct 2026 · blog.sina.com.cn

Editor

The help page describes a post editor with simple and advanced modes and integrated multimedia editing.Read 11 Oct 2026 · blog.sina.com.cn

Help feedback

Users can send feedback to [email protected].Read 12 Oct 2026 · blog.sina.com.cn

Maker history and location

Sina's corporate profile says Sina.com was established in late 1998; its contact page gives the headquarters address in Haidian District, Beijing.Read 11 Oct 2026 · sina.com.cn

Media

The upgraded blog includes album and video modules.Read 12 Oct 2026 · blog.sina.com.cn

Mobile access

Sina’s blog pages describe writing blog posts by phone and show a mobile client download prompt.Read 12 Oct 2026 · blog.sina.com.cn

Notable limit

The tag help page says a post can use up to 30 Chinese characters (60 characters) for its tags.Read 11 Oct 2026 · blog.sina.com.cn

Post controls

The privacy policy says posts can include photos and links and can be categorized, tagged, set to disallow comments or reposts, synced to Weibo, or made visible only to the author.Read 11 Oct 2026 · blog.sina.cn

Post management

Users can edit, delete, and pin posts from the blog page.Read 12 Oct 2026 · blog.sina.com.cn

Post scheduling

YesRead 22 Sep 2026 · help.sina.com.cn

Privacy and security

The privacy policy says mainland China user data is stored in China and describes security measures and risk prevention as purposes for collecting device and usage information.Read 11 Oct 2026 · blog.sina.cn

Tags

Posts can have multiple tags, and readers can find other Sina Blog posts using the same tags.Read 11 Oct 2026 · blog.sina.com.cn

Theme customization

basicRead 22 Sep 2026 · help.sina.com.cn

Themes

The help page describes themed templates and customization of the blog header and background images.Read 11 Oct 2026 · blog.sina.com.cn

Upgrade note

The legacy help page says blog upgrades may take up to 24 hours and advises users not to change templates or add modules during the upgrade.Read 12 Oct 2026 · blog.sina.com.cn

Writing tools

Its upgraded post editor offers simple and advanced editing modes and combines multimedia editing.Read 12 Oct 2026 · blog.sina.com.cn

Where Specifiction places it

• Blogging Platforms#112 of 1257.2