Skip to content
SPECIFICTION
Get listed

Subbly

subbly.co

From $19/mo Free trial WebiOSAndroidAPI
Visit subbly.co
Spec score 7.7 #21 of 33 in Subscription Ecommerce Software

What it is

Subbly is a subscription commerce platform for creating and managing a store, checkout, subscription flows and automations. Its tools include recurring billing, build-a-box, gifting, replenishment, memberships, a customer portal and churn tools. Subscription-focused templates and a no-code drag-and-drop builder support storefront creation, with custom HTML, CSS and JavaScript available for additions. Subbly says its storefront works across iOS, iPadOS, Android, laptops and desktop computers. Listed payment gateways include Stripe, PayPal, PayPal through Braintree, Braintree, Google Pay, Apple Pay and Authorize.net. Pirate Ship and ShipStation connect natively for shipping, while other shipping apps can connect through Zapier. The company describes a broad range of app integrations and an API for custom connections. It offers free migration from other platforms, including products, customers and subscribers, and says chat and email support are available around the clock, with weekday live Launch Club sessions. There is no free plan, but a 14-day trial is listed. Paid pricing includes Lite at $19 a month and Basic with annual billing at $29 a month. Subbly says it has no direct accounting-platform integration; CSV export, Zapier and webhooks are alternatives.

Spec sheet

What it does
Subbly is an AI-native subscription commerce platform for designing and managing a store, checkout, subscription flow, and automations.Read 5 Oct 2026 · subbly.co
Integrations
Subbly describes a broad set of app integrations and says it provides an API for custom integrations.Read 5 Oct 2026 · subbly.co
Support
The company says chat and email support are available around the clock and Launch Club sessions run live every weekday.Read 5 Oct 2026 · subbly.co
Accounting integration limit
Subbly's help center says it does not have a direct integration with accounting platforms, while describing CSV export, Zapier, and webhooks as alternatives.Read 5 Oct 2026 · support.subbly.co
Device support
Subbly says its storefront works across iOS, iPadOS, Android, laptops, and desktop computers.Read 5 Oct 2026 · subbly.co
Migration
Subbly says its team provides free migration from other platforms, including moving products, customers, and subscribers.Read 5 Oct 2026 · subbly.co
Payment gateways
The help center lists Stripe, PayPal, PayPal through Braintree, Braintree, Google Pay, Apple Pay, and Authorize.net as supported payment gateways.Read 5 Oct 2026 · support.subbly.co
Security and privacy
Subbly's GDPR page says it is committed to GDPR compliance and describes data export and deletion measures for customer data.Read 5 Oct 2026 · subbly.co
Shipping integrations
Subbly says it natively integrates with Pirate Ship and ShipStation and can connect other shipping apps through Zapier.Read 5 Oct 2026 · support.subbly.co
Store building
Subbly offers subscription-focused templates and a no-code drag-and-drop website builder, with options to add custom HTML, CSS, and JavaScript.Read 5 Oct 2026 · subbly.co
Subscription features
The platform includes recurring billing, build-a-box, gifting, replenishment, memberships, a customer portal, and churn tools.Read 5 Oct 2026 · subbly.co
Who it is for
Subbly names subscription box, replenishment, membership, and build-a-box founders, as well as established subscription brands switching from general ecommerce platforms, as target customers.Read 5 Oct 2026 · subbly.co

Plans and prices

Lite $19 a month $19/month Existing sales channel · 2% + $0.19 per transaction · 0.25% on non-Stripe gateways Read 5 Oct 2026 · subbly.co
Basic (annual billing) $29 a month $29/month billed yearly Saves 25% · Website builder · 20 SKUs · 5 automation rules · 1 seat · 2 languages Read 5 Oct 2026 · subbly.co
Basic $39 a month $39/month Website builder · 20 SKUs · 5 automation rules · 1 seat · 2 languages Read 5 Oct 2026 · subbly.co
Subbly (annual billing) $59 a month $59/month billed yearly Saves 25% · Custom checkout · Own domain · 100 SKUs · 20 automation rules · 3 seats · 5 languages Read 5 Oct 2026 · subbly.co
Subbly $69 a month $69/month · Billed monthly in USD 1% + 12¢ per Stripe transaction · 1.25% on other gateways · 1 team member · 100 automations · 500 inventory items Read 5 Oct 2026 · subbly.co
Subbly (plan comparison) $79 a month $79/month Custom checkout · Own domain · 100 SKUs · 20 automation rules · 3 seats · 5 languages Read 5 Oct 2026 · subbly.co
Advanced (annual billing) $119 a month $119/month billed yearly Saves 25% · Customizable bundles · 500 SKUs · API access · White-label option · 100 automation rules · 5 seats Read 5 Oct 2026 · subbly.co
Max $149 a month $149/month · Billed monthly in USD 15x agent usage · 5 team members · 200 automations · 750 inventory items · 5,000 actions a month Read 5 Oct 2026 · subbly.co
Advanced $159 a month $159/month Customizable bundles · 500 SKUs · API access · White-label option · 100 automation rules · 5 seats Read 5 Oct 2026 · subbly.co
Subbly X $499 a month From $499/month · Billed monthly in USD Dedicated account manager · Shared Slack channel · Custom feature engineers · Unlimited team, automations and inventory · Transaction fee from 0.25% Read 5 Oct 2026 · subbly.co

Every Subbly plan and price →

Strong points and limits

Strong points

  • Subscription tools include recurring billing and memberships
  • No-code storefront builder supports custom code additions
  • Free migration includes products, customers and subscribers
  • Chat and email support are available around the clock
  • 14-day trial

Limits

  • No free plan
  • No direct accounting-platform integration
  • Lite lists transaction fees of 2% + $0.19
  • Annual-billing Basic lists one seat

Who it suits

It suits subscription box, replenishment, membership and build-a-box businesses, including established subscription brands switching from general ecommerce platforms. Merchants needing direct accounting integration should note that this is not offered.

Verdict

Subbly brings storefront, subscription management and automation tools together, with migration and multiple payment gateways described. Review the plan’s billing terms, transaction fees and accounting alternatives against your setup.

Where Specifiction places it

Alternatives to SubblyAll alternatives →