Tally

Spec sheet

What it does

Tally is a no-code online form and survey builder with a document-like editing experience.Read 15 Oct 2026 · tally.so

Free plan

YesRead 20 Sep 2026 · tally.so

Paid from

24Read 20 Sep 2026 · tally.so

Integrations

Listed integrations include Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make, Pipedream, n8n, Linear, Discord, Google Analytics, Meta Pixel and webhooks.Read 15 Oct 2026 · tally.so

Headquarters

Belgium, European UnionRead 28 Sep 2026 · tally.so

Accessibility limit

Tally says its forms use semantic HTML and follow WCAG guidance, but it does not hold official WCAG or ADA certification.Read 15 Oct 2026 · tally.so

Adoption

The homepage says Tally powers more than 500,000 teams.Read 15 Oct 2026 · tally.so

AI extensibility

Tally offers an MCP server for building, editing and fetching forms through AI tools such as Claude, Cursor and Claude Code.Read 15 Oct 2026 · tally.so

Analytics

Form visit analytics reports visits, duration, traffic sources, devices, locations, browsers and operating systems.Read 15 Oct 2026 · tally.so

API capabilities

The API can create and update forms, modify fields, retrieve and delete submissions, and synchronize data with external systems.Read 15 Oct 2026 · tally.so

API controls

The API uses bearer tokens, has a 100-requests-per-minute limit, paginated list endpoints and date-based version headers.Read 15 Oct 2026 · tally.so

Browser requirement

An official unsupported-browser page recommends using a modern version of Chrome, Firefox or Edge.Read 15 Oct 2026 · tally.so

Calculator

The calculator uses variables to compute content, scores and prices.Read 15 Oct 2026 · tally.so

Company identity

The legal footer identifies the maker as Tally BV.Read 15 Oct 2026 · tally.so

Conditional logic

Forms can show or hide blocks, branch based on answers and calculate values.Read 15 Oct 2026 · tally.so

Data deletion

Deleted form data is permanently removed from backups within 90 days unless the user empties Trash sooner.Read 15 Oct 2026 · tally.so

Design

Users can customize themes, colors, fonts, buttons, columns, images and custom CSS.Read 15 Oct 2026 · tally.so

Documentation

Tally maintains a public help center with getting-started material, feature guides, integrations, pricing, FAQ and support links.Read 15 Oct 2026 · tally.so

Embed options

multipleRead 20 Sep 2026 · tally.so

File uploads

YesRead 20 Sep 2026 · tally.so

Founded and headquarters

A 2020 launch article names Marie Martens and Filip Minev as co-founders and says Tally was made in Ghent, Belgium.Read 15 Oct 2026 · blog.tally.so

GDPR

Tally identifies itself as Belgium-based and says it complies with the GDPR framework and provides a DPA.Read 15 Oct 2026 · tally.so

Input types

Forms can collect contact details, payments, signatures, ratings, rankings, files, dates and times.Read 15 Oct 2026 · tally.so

Licence status

Tally’s terms reserve all intellectual-property rights to Tally and grant no licence to obtain source code or technical materials, indicating proprietary software.Read 15 Oct 2026 · tally.so

Limit: advanced workflow learning curve

Capterra reviewers report that conditional logic, field placement, domain setup and spreadsheet exports can feel clunky or less intuitive.Read 15 Oct 2026 · capterra.com

Limit: cost

G2’s review summary notes that some users consider Tally costly for their budgets.Read 15 Oct 2026 · g2.com

Limit: missing or confusing capabilities

Trustpilot complaints include a clunky interface, inability to build some quiz funnels, strict refunds and requests for more export or calendar options.Read 15 Oct 2026 · trustpilot.com

Native integrations

19Read 20 Sep 2026 · tally.so

No-signup creation

Users can create a form without signing up first.Read 15 Oct 2026 · tally.so

Notable news

The changelog records a September 11, 2026 release with faster search and a redesigned dashboard.Read 15 Oct 2026 · tally.so

Ownership

Tally describes itself as a small independent, bootstrapped and customer-funded European company.Read 15 Oct 2026 · tally.so

Payment collection

YesRead 20 Sep 2026 · tally.so

Personalization

Hidden fields, answer piping, prefilled fields, notifications, redirects and reCAPTCHA are supported.Read 15 Oct 2026 · tally.so

Praise: API value

A TrustRadius reviewer says Tally’s API and personalized forms save time for customer and partner workflows.Read 15 Oct 2026 · trustradius.com

Praise: ease and integrations

G2’s review summary says users repeatedly praise the intuitive interface, straightforward form creation and integrations with other tools.Read 15 Oct 2026 · g2.com

Praise: price and flexibility

Trustpilot reviewers repeatedly describe Tally as easier, cheaper and more flexible than Typeform.Read 15 Oct 2026 · trustpilot.com

Praise: usability and support

Capterra’s review synthesis describes an intuitive editor, quick setup and responsive, hands-on support.Read 15 Oct 2026 · capterra.com

Privacy practice

Tally says it does not sell personal data or use it for advertising and shares information with service providers only to operate the service.Read 15 Oct 2026 · tally.so

Publishing

Forms can be shared by link, embedded in sites or Notion, shown as popups, or hosted on custom domains.Read 15 Oct 2026 · tally.so

Quiz support

YesRead 20 Sep 2026 · tally.so

Rating on Capterra

4.9 out of 5 from 41 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

4.5 out of 5 from 11 reviews.Read 15 Oct 2026 · g2.com

Rating on Trustpilot

3.8 out of 5 from 22 reviews.Read 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

8.5 out of 10 from 41 reviews.Read 15 Oct 2026 · trustradius.com

Security location

Tally says form data is encrypted in transit and at rest and stored in Europe.Read 15 Oct 2026 · tally.so

Plans and prices

Every Tally plan and price →

Where Specifiction places it

• Form builders#4 of 699.1
• AI Form Generators#7 of 618.4
• Indie Hacker Tools#6 of 288.4
• Form Builder Software#22 of 708.4
• Online Form Builders#13 of 398.4
• Survey And Form Builders#13 of 338.4