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SPECIFICTION
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The Real Estate Platform (REP)

realestateplatform.com

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What it is

The Real Estate Platform (REP) is an enterprise platform for real estate companies managing regions, offices, and agents. Each customer gets a white-labeled instance configured for its local market and objectives. Its core areas include websites, CRM, marketing, team management, listings, and transactions. Listing tools support syndication, more than 200 fields, multilingual and customizable content, document management, quality control, and transaction support. The CRM handles leads, contact interactions, automated buyer follow-up, agendas and tasks, Google Calendar sync, contact imports, and referrals. Marketing includes customizable templates, automated drip campaigns, and sent-marketing performance statistics. Websites can be localized, multilingual, and multicurrency, with CMS, blogs, property search, Google Analytics, and SEO features. Transaction tools cover creation and tracking, payment and regional reports, approval workflows, regional settings, and notifications. The maker invites prospective customers to request a demo and does not display plan prices. REP is available on Android, iOS, and web.

Spec sheet

Product
The Real Estate Platform (REP) by Phoenix Software is an enterprise real estate technology platform for companies managing and growing their business.Read 10 Oct 2026 · realestateplatform.com
Audience
REP provides tools for regions, offices, and agents, including region and office management and agent lead, contact, and listing tools.Read 4 Oct 2026 · realestateplatform.com
Integrations
Phoenix Software lists Google login and agenda sync among REP capabilities, and REP CRM lists Google Calendar sync.Read 4 Oct 2026 · realestateplatform.com
Support
Phoenix says its multilingual team is based in Toronto with dedicated professionals in Lisbon and Costa Rica to provide account management support globally.Read 10 Oct 2026 · realestateplatform.com
Headquarters
Toronto, CanadaRead 28 Sep 2026 · realestateplatform.com
CMS
REP’s cloud-based CMS includes multilingual content, blogging, HTML editing, SEO features, a multimedia library, and an audit trail.Read 10 Oct 2026 · realestateplatform.com
Configuration
Each customer instance is white-labeled and uniquely configured to local markets and business requirements.Read 10 Oct 2026 · realestateplatform.com
Core features
The platform includes websites, CRM, marketing, team management, listing management, and transaction management.Read 4 Oct 2026 · realestateplatform.com
CRM
REP CRM includes lead management, interaction tracking, automated buyer follow-up, agenda and tasks, Google Calendar sync, contact import, and referral management.Read 4 Oct 2026 · realestateplatform.com
Google integration
Phoenix lists Google login and agenda synchronization as integrations, and its privacy policy describes REP CRM access to Gmail and Google Calendar when users link an account.Read 10 Oct 2026 · realestateplatform.com
International promotion
ProperStar is an optional REP integration that syndicates participating customers’ listings daily and offers promotion through portals in 60-plus countries.Read 10 Oct 2026 · realestateplatform.com
Listing management
Listing tools include syndication, more than 200 fields, multilingual and customizable fields, document management, quality control, and transaction support.Read 4 Oct 2026 · realestateplatform.com
Listings
Listing management supports syndication, more than 200 fields, multilingual content, document management, and listing quality controls.Read 10 Oct 2026 · realestateplatform.com
Maker and headquarters
The maker is Phoenix Software; its contact page lists its North American office at 2595 Skymark Avenue, Suite 206, Mississauga, Ontario, Canada.Read 10 Oct 2026 · realestateplatform.com
Marketing
Marketing tools include customizable templates and automated drip campaigns with performance tracking.Read 10 Oct 2026 · realestateplatform.com
Optional add-on
Syndication and leads API is described as an optional add-on for sending listings and leads to selected portals.Read 4 Oct 2026 · realestateplatform.com
Portal integrations
Phoenix says REP has experience integrating with more than 60 real estate portals for listing syndication.Read 10 Oct 2026 · realestateplatform.com
Privacy and security
The privacy policy, last updated December 12, 2019, says stored personal information is protected by passwords or other acknowledged means and servers behind a firewall, and that secure connections use precautions such as SSL encryption.Read 10 Oct 2026 · realestateplatform.com
Sales access
The maker’s site invites prospective customers to request a demo and does not display plan prices on the pages reviewed.Read 4 Oct 2026 · realestateplatform.com
Security controls
The marketing page says role-based permission settings control marketing operations, and the transaction page describes regional settings for transaction specifications and allowances.Read 4 Oct 2026 · realestateplatform.com
Transactions
REP transaction management supports creating and tracking transactions, commissions, and payments, with approval workflows and notifications.Read 10 Oct 2026 · realestateplatform.com
Websites
REP offers customizable, localized, multilingual, multicurrency, mobile-friendly websites with CMS, Google Analytics, blogs, property search, and SEO features.Read 4 Oct 2026 · realestateplatform.com
Websites and CRM
REP includes websites for regions, offices, and agents, plus CRM tools to manage customer and prospect relationships.Read 10 Oct 2026 · realestateplatform.com
Who it serves
REP provides tools for regions, offices, and agents, including lead, contact, listing, transaction, and team management.Read 10 Oct 2026 · realestateplatform.com

Strong points and limits

Strong points

  • White-labeled instance configured for each customer
  • Listing management supports more than 200 fields
  • CRM includes automated buyer follow-up
  • Websites support multilingual and multicurrency content
  • Transaction tools include approval workflows

Limits

  • Pricing is available on request
  • Syndication and leads API is an optional add-on
  • Customer instances require configuration

Who it suits

REP suits real estate companies that need tools for regions, offices, and agents in a customer-configured platform. Its listing, CRM, marketing, and transaction features are relevant to organizations managing those workflows across local markets.

Verdict

REP brings listing, CRM, marketing, website, and transaction tools into one configurable platform. Prospective customers need to request a demo and pricing rather than choose from displayed plans.

Where Specifiction places it

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