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SPECIFICTION
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Toluna Start

tolunastart.com

WebAPI

Spec sheet

Purpose
Toluna Start is an AI-powered market research platform for designing studies, reaching audiences, analyzing results, and creating reports.Read 9 Oct 2026 · tolunacorporate.com
Audience
The platform provides access to Toluna’s profiled panel of more than 81 million consumers across 70 markets.Read 9 Oct 2026 · tolunacorporate.com
Integrations
Toluna describes Toluna Start as a cloud-native, API-first market research platform.Read 9 Oct 2026 · tolunacorporate.com
Security
Toluna’s published ISO/IEC 27001:2013 certificate covers processes supporting the AWS-based production environment of Toluna Start; the certificate lists an expiry date of October 31, 2025.Read 9 Oct 2026 · id.tolunacorporate.com
Support
Toluna says clients can use its research experts for full-service support, and its support process accepts functional queries, technical issues, and bug reports.Read 9 Oct 2026 · tolunacorporate.com
Headquarters
London, United KingdomRead 28 Sep 2026 · tolunastart.com
Founded
2000Read 28 Sep 2026 · tolunastart.com
AI features
Toluna Start describes AI capabilities for survey setup, audience access, analysis, and research quality.Read 9 Oct 2026 · tolunastart.com
Analytics
Interactive dashboards and Infoboards show results in real time, with advanced analytics and visualization tools for exploring findings.Read 9 Oct 2026 · tolunacorporate.com
Audience reach
Toluna says its global panel includes more than 81 million consumers across 70 markets.Read 9 Oct 2026 · tolunacorporate.com
Data retention
The terms say client content and survey results may be accessible for up to one year after a survey is posted, subject to unused credits.Read 9 Oct 2026 · tolunacorporate.com
Pricing
Toluna’s terms say fees are quoted through the Toluna Start account or a work order; the opened pages do not state a public price.Read 9 Oct 2026 · tolunacorporate.com
Quality controls
Toluna says AI-driven fraud detection and quality checks help protect data integrity throughout the platform.Read 9 Oct 2026 · tolunacorporate.com
Research methods
The platform includes methods and features such as MaxDiff, timed exposure, heatmaps, and text highlighters.Read 9 Oct 2026 · tolunastart.com
Research modes
It supports self-service research, guided automated solutions, and full-service support from Toluna experts.Read 9 Oct 2026 · tolunacorporate.com
Research types
The platform supports qualitative and quantitative research, from DIY work to full-service research with experts.Read 9 Oct 2026 · tolunastart.com
Security certifications
Toluna’s corporate site displays ISO 20252 and ISO 27001 certifications.Read 9 Oct 2026 · tolunacorporate.com
Survey creation
Users can create surveys with a drag-and-drop builder, templates, or automated solutions.Read 9 Oct 2026 · tolunacorporate.com
Synthetic personas
Toluna offers more than 1 million validated synthetic personas built from first-party panel data.Read 9 Oct 2026 · tolunacorporate.com
Usage limit
The terms describe the service as single-user unless multiple logins are agreed in a work order.Read 9 Oct 2026 · tolunacorporate.com
Who it is for
Toluna describes the platform as serving teams seeking consumer and market insights for business decisions.Read 9 Oct 2026 · tolunacorporate.com
Who it serves
Toluna says its research platform and expertise serve brands and support business decision-making.Read 9 Oct 2026 · tolunacorporate.com

Plans and prices

Toluna Start Priced on request Fees are quoted in your Toluna Start account or a work order. Fees and credits vary by services used Read 9 Oct 2026 · tolunacorporate.com

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