Understand pricing
6 plans read from understandhq.com
StarterFree Single editor · Unlimited stories · Full story editor · CSV upload/manual entry · Public sharing · Scrollytelling Read 15 Oct 2026 · understandhq.com
More Understand AI$15 a month + $15 per 30 cards/monthAdditional AI usage Read 15 Oct 2026 · understandhq.com
Growth$25 a month Annual billing (Save 20%)Per editor · Unlimited viewers · Custom themes · Google Sheets · PostgreSQL · MySQL · MariaDB · 30 AI cards · Email/Slack notifications Read 15 Oct 2026 · understandhq.com
Advanced connectors$99 a month + $99 per connector/monthBigQuery · Redshift · Azure · Snowflake Read 15 Oct 2026 · understandhq.com
API$199 a month + $199 per monthCreate stories at scale through API Read 15 Oct 2026 · understandhq.com
Enterprise-readyPriced on request Book a callOLAP connectors · Custom API/connectors/charts · Private cloud · Single tenant · SSO · Access control Read 15 Oct 2026 · understandhq.com
In short
- Understand has a free plan (Starter).
- A free trial is offered.
- Paid plans published: 4, from $15 a month.
- 1 plan is priced on request (Enterprise-ready).
What the alternatives costAll alternatives →
| Tool | From | Free plan | Free trial |
|---|---|---|---|
| Datawrapper | $21/mo | Yes | No |
| Infogram | $19/mo | Yes | Yes |
| DataStories | — | No | Yes |
| Datastory | $15/mo | Yes | No |
| Evidence | $2,500/mo | No | Yes |
| BStreams | €21.08/mo | Yes | No |
| ChartWeave | $19/mo | Yes | No |
| Juicebox | $119/mo | No | No |