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Unlayer

unlayer.com

From $250/mo Free plan WebAPISelf-hosted
Visit unlayer.com
Spec score 8.4 #10 of 63 in Email Design Software

What it is

Unlayer is an embeddable developer platform for adding email, page, popup, and document builders to software products. Its AI-assisted drag-and-drop email editor is described as rendering across Gmail, Outlook, and more than 90 other email clients. The page builder creates responsive landing pages and web content with sections, columns, and breakpoints. The document builder supports dynamic templates, merge tags, collaborative editing, and PDF or HTML export. Developer tools include an embeddable SDK, REST APIs, React Elements, a CLI, agent skills, and events. Unlayer offers React, Angular, and Vue integrations, while its JavaScript SDK is described as technology agnostic. Exports include HTML, PDF, images, plain text, and ZIP, with server-side or client-side options. A free plan includes all four builder types. Paid plans start at $250/mo and include 1 TB bandwidth; extra bandwidth is sold in recurring 500 GB packs for $50 per month. Enterprise plans include custom contracts and support and allow self-hosting inside a customer VPC.

Spec sheet

What it does
Unlayer provides embeddable drag-and-drop builders for emails, web pages, documents and popups that SaaS products can add to their own applications.Read 15 Oct 2026 · unlayer.com
Product
Unlayer is an embeddable developer platform for adding email, page, popup, and document builders to software products.Read 3 Oct 2026 · unlayer.com
API
The Cloud API is documented as OpenAPI 3.0.0 with bearer authentication using project API keys or personal access tokens.Read 15 Oct 2026 · docs.unlayer.com
Integrations
G2 reports integrations with 28 platforms, while Unlayer's help guidance names Amazon SES, SendGrid, Mailgun and Postmark as delivery services users can connect.Read 15 Oct 2026 · g2.com
Security
Unlayer’s enterprise page states SOC 2 Type II certification, GDPR and CCPA compliance, and encryption at rest and in transit.Read 3 Oct 2026 · unlayer.com
Support
Enterprise plans include 24/7 priority support, a named customer success manager, a technical account manager, and custom SLAs.Read 3 Oct 2026 · unlayer.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · unlayer.com
AI data handling
Unlayer says AI inputs are processed by OpenAI and Anthropic, are not used to train their models, and are deleted under listed retention schedules.Read 3 Oct 2026 · unlayer.com
AI features
Unlayer AI can draft designs from briefs, rewrite or translate copy, suggest layouts, personalize content and generate template variants.Read 15 Oct 2026 · unlayer.com
API capabilities
The API includes design schema retrieval and validation, HTML or image template import, AI design generation and image generation or editing.Read 15 Oct 2026 · docs.unlayer.com
API security limitation
The API is server-side only, sends no CORS headers, and API keys must not be exposed in browser code.Read 15 Oct 2026 · docs.unlayer.com
Capterra pricing
Capterra lists Launch at $250 per month, Scale at $750 per month, Optimize at $2,000 per month and Enterprise as custom quote, with a free version.Read 15 Oct 2026 · capterra.com
Company founding
GetLatka reports that Adeel Raza founded Unlayer in 2017 and serves as CEO.Read 15 Oct 2026 · getlatka.com
Company headquarters and size
LinkedIn lists San Francisco headquarters and 11–50 employees.Read 15 Oct 2026 · linkedin.com
Company legal name
Crunchbase identifies the legal entity as Unlayer Inc., an active private for-profit company founded by Adeel Raza and Umair Siddique.Read 15 Oct 2026 · crunchbase.com
Developer tools
The developer platform includes an embeddable SDK, REST APIs, React Elements, a CLI, agent skills, and events.Read 3 Oct 2026 · unlayer.com
Document Builder
The Document Builder supports proposals, reports and contracts with export-ready PDF output.Read 15 Oct 2026 · unlayer.com
Documentation and support
Documentation includes versioned builder guides, API reference, examples, changelog, CLI, agent skills, MCP and a help center with tool and feature articles.Read 15 Oct 2026 · docs.unlayer.com
Email Builder
The Email Builder creates responsive email designs intended to render across Gmail, Outlook and Apple Mail.Read 15 Oct 2026 · unlayer.com
Email delivery limit
Unlayer builds and exports email templates but does not send marketing, newsletter, transactional or automated campaigns; users must connect their own ESP or backend.Read 15 Oct 2026 · help.unlayer.com
Enterprise deployment
Enterprise customers can self-host Unlayer inside their own VPC.Read 3 Oct 2026 · unlayer.com
Export formats
Designs can be exported to HTML, PDF, images, plain text and ZIP files, either client-side or server-side.Read 15 Oct 2026 · unlayer.com
Exports
The platform describes exports to HTML, PDF, image, plain text, and ZIP, with server-side or client-side options.Read 3 Oct 2026 · unlayer.com
Framework integrations
Unlayer provides integrations for React, Angular, and Vue, and its JavaScript SDK is described as technology agnostic.Read 3 Oct 2026 · help.unlayer.com
Framework SDKs
Official integration guidance covers JavaScript plus React, Angular and Vue wrappers, and the documentation describes the editor as technology-agnostic on the backend.Read 15 Oct 2026 · help.unlayer.com
Funding and owner
Crunchbase classifies Unlayer as a private seed company with three investors including Y Combinator and TRAC; the amount is not disclosed on the page.Read 15 Oct 2026 · crunchbase.com
Installation requirement
The installation guide recommends an editor container at least 1024 pixels wide and 700 pixels high.Read 15 Oct 2026 · docs.unlayer.com
Limit: customization
G2 reviewers cite limited styling controls, insufficient mobile-view granularity, missing rounded-corner or advanced image styling and extra effort for custom edits.Read 15 Oct 2026 · g2.com
Limit: hosting and storage
G2 feedback requests a more complete private-hosting option and questions the security of documentation that recommends unblocking public access for S3.Read 15 Oct 2026 · g2.com
Limit: pricing
A G2 reviewer calls the licensing model expensive and says additional custom blocks can add fees.Read 15 Oct 2026 · g2.com
Notable news: WebMCP
On October 14, 2026, Unlayer announced WebMCP and an unlayer.agent JavaScript API allowing AI agents to read, modify, validate, preview and export builder designs.Read 15 Oct 2026 · unlayer.com
Page Builder
The Page Builder lets users design landing pages, forms and web content with sections, columns and breakpoints.Read 15 Oct 2026 · unlayer.com
Popup Builder
The Popup Builder creates popups, banners and lead-capture experiences with triggers and rules.Read 15 Oct 2026 · unlayer.com
Praise: ease of use
G2 reviewers repeatedly praise the intuitive drag-and-drop editor for letting nontechnical users create professional responsive emails quickly.Read 15 Oct 2026 · g2.com
Praise: embedding and extensibility
Reviewers highlight smooth embedding, white-labeling, reusable blocks, HTML/JSON export and lifecycle hooks for extending the editor.Read 15 Oct 2026 · g2.com
Pricing limits
Paid plans include 1 TB bandwidth, and additional bandwidth is sold in recurring packs of 500 GB per $50 per month.Read 3 Oct 2026 · unlayer.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 57 reviewsRead 15 Oct 2026 · g2.com
React Elements licence
Unlayer Elements is an MIT-licensed open-source React package that can render email, web and print HTML without an Unlayer account or network calls.Read 15 Oct 2026 · github.com
Security claim
Unlayer states that it is SOC 2 compliant and offers a 99.9% uptime SLA.Read 15 Oct 2026 · unlayer.com
Self-hosting
On-premise or offline deployment is listed as an Enterprise capability rather than a standard plan feature.Read 15 Oct 2026 · unlayer.com
Templates
The platform supports creating, managing, locking and reusing branded templates; G2 describes more than 2,000 prebuilt templates.Read 15 Oct 2026 · g2.com
Who it serves
Unlayer describes its customers as SaaS platforms, CRMs, marketing tools, and enterprise apps embedding content creation for their users.Read 3 Oct 2026 · unlayer.com

Plans and prices

Free Free forever Email Builder · Page Builder · Popup Builder · Document Builder · no credit card Read 15 Oct 2026 · unlayer.com
Launch $250 a month monthly; annual billing saves 10% 5,000 exports/month · 1 TB bandwidth · white-labeling · Cloud API · custom tools · 14-day trial Read 15 Oct 2026 · unlayer.com
Scale $750 a month monthly; annual billing saves 10% 25,000 exports/month · 1 TB bandwidth · custom blocks · audit tab · team collaboration · inbox previews · 14-day trial Read 15 Oct 2026 · unlayer.com
Optimize $2,000 a month monthly; annual billing saves 10% 100,000 exports/month · 1 TB bandwidth · custom themes · custom CSS · AMP · synced blocks · 14-day trial Read 15 Oct 2026 · unlayer.com
Enterprise Priced on request personalized pricing Custom contract · SOC 2 Type II · on-premise/offline · SAML/OIDC SSO · dedicated CSM · security and continuity Read 15 Oct 2026 · unlayer.com

Every Unlayer plan and price →

Strong points and limits

Strong points

  • Includes email, page, popup, and document builders.
  • Provides SDK, REST APIs, React Elements, and CLI.
  • Exports HTML, PDF, images, text, and ZIP.
  • Enterprise customers can self-host inside their VPC.
  • States SOC 2 Type II certification and GDPR and CCPA compliance.

Limits

  • Paid plans start at $250/mo.
  • Extra bandwidth costs $50 per month per 500 GB pack.
  • Enterprise pricing is custom and not listed.
  • Paid plans include 1 TB bandwidth.

Who it suits

Unlayer suits SaaS platforms, CRMs, marketing tools, and enterprise apps embedding content creation for their users. Its developer tools and framework integrations are relevant to teams building those products.

Verdict

Unlayer offers multiple embeddable builders alongside developer integrations and export options. Compare the included bandwidth and paid-plan features with your embedding and deployment requirements.

Where Specifiction places it

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