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Visual Flow

vfpresets.com

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Spec score 7.3 #33 of 35 in Photo Preset Libraries

What it is

Visual Flow sells downloadable Lightroom presets organized by lighting conditions rather than moods. Its packs target wedding and portrait photographers, while also covering other photography genres. The collection includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit with retouching presets, dodge-and-burn brushes, skin and scene tools, subject masking, and scene enhancement. Presets are supplied as.xmp files with installation guides and are designed for Adobe Lightroom Classic, Lightroom CC on desktop and mobile, and Adobe Camera Raw. Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor. Purchases include free lifetime updates, and the license covers personal and commercial photography, including client deliverables, prints, and portfolios. A Modern Pack baseline preset is available to newsletter subscribers, excluding the installer and DVLOP profile. Paid options start at $35 one-time. The B&W Mixer costs $110, paid once, and the AI Retouching Toolkit costs $150, paid once.

Spec sheet

Purpose
Visual Flow sells Lightroom presets designed for photographers working in varied real-world lighting conditions.Read 4 Oct 2026 · vfpresets.com
Audience
The product is aimed primarily at wedding and portrait photographers, with packs also presented for other photography genres.Read 4 Oct 2026 · vfpresets.com
Integrations
Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor.Read 4 Oct 2026 · vfpresets.com
Support
Visual Flow provides a Support Center with FAQs, installation resources, and product tutorials.Read 4 Oct 2026 · vfpresets.com
Founded
2019Read 28 Sep 2026 · vfpresets.com
Maker
The site identifies photographer Pye Jirsa as the designer and co-founder behind Visual Flow.Read 4 Oct 2026 · vfpresets.com
AI retouching
The toolkit includes AI retouching presets, brushes for dodge and burn, skin and scene work, subject masking, and scene enhancement tools.Read 4 Oct 2026 · vfpresets.com
Collection
The collection includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit.Read 4 Oct 2026 · vfpresets.com
Commercial use
The site says its presets are licensed for personal and commercial photography work, including client deliverables, prints, and portfolio use.Read 4 Oct 2026 · vfpresets.com
Compatibility
The presets are designed for Adobe Lightroom Classic and Lightroom CC on desktop and mobile, and the product pages also list ACR compatibility.Read 4 Oct 2026 · vfpresets.com
Free sample
A free Modern Pack baseline preset is offered in exchange for subscribing to the newsletter; the sample excludes the installer and DVLOP profile.Read 4 Oct 2026 · vfpresets.com
Installation
Presets are provided as .xmp files with installation guides, and the homepage describes importing them through Lightroom's Presets menu.Read 4 Oct 2026 · vfpresets.com
Preset method
Presets are organized around lighting conditions such as soft light, hard light, backlit, and tungsten rather than moods.Read 4 Oct 2026 · vfpresets.com
Updates
The product pages state that purchases include free lifetime updates.Read 4 Oct 2026 · vfpresets.com

Plans and prices

B&W Mixer $110, paid once 10 one-click presets · 25 mixology presets · Lightroom CC, Classic, Mobile and ACR · Free lifetime updates Read 4 Oct 2026 · vfpresets.com
AI Retouching Toolkit $150, paid once 31 AI retouching presets · 47 brushes · Lightroom CC, Classic, Mobile and ACR · Free lifetime updates Read 4 Oct 2026 · vfpresets.com
Modern preset pack Price not published Compatible with Lightroom CC, Classic, Mobile and ACR · Free lifetime updates Read 4 Oct 2026 · vfpresets.com

Every Visual Flow plan and price →

Strong points and limits

Strong points

  • Presets cover varied lighting conditions
  • Works on desktop and mobile Lightroom
  • Adobe Camera Raw compatibility
  • Commercial photography license is listed
  • Purchases include free lifetime updates

Limits

  • No free trial is listed
  • Some plans have one-time purchase costs
  • Newsletter sample excludes installer and DVLOP profile
  • Presets require compatible Adobe software

Who it suits

It suits photographers using Lightroom or Adobe Camera Raw who want presets arranged by lighting situation. Wedding and portrait photographers are the primary audience, with commercial-use licensing included.

Verdict

Visual Flow offers lighting-focused presets, retouching tools, installation guidance, and commercial licensing. Compare the included preset or brush counts and one-time prices for the pack you need.

Where Specifiction places it

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