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SPECIFICTION
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Webflow AI

webflow.com

From $15/mo Free plan WebAPI
Visit webflow.com
Spec score 9.2 #5 of 95 in AI Website Builders

What it is

Webflow AI is a website-building and management platform with AI tools for creating and improving web experiences. Its site builder can generate a website with a scalable design system from a basic prompt, without requiring design or technical expertise. The broader workflow includes site creation, copy generation and refinement, structured CMS content, SEO, AEO, performance and localization. A conversational AI Assistant can reason through tasks, take action and answer questions within Webflow. Webflow Optimize uses machine learning for experimentation and personalization, while Webflow Localization uses it to translate and adapt sites for global audiences. The MCP server connects compatible AI tools such as Claude, Cursor, Codex and Slack for natural-language site design, building and content management. It is available on Site plans, including free Starter, except for users with the Reviewer site role. Current limits include creating localized CMS items and controlling some CMS bindings, element settings and page-level Analyze queries. Starter includes two static pages; Basic costs $15.00 per month, billed yearly.

Spec sheet

Audience
Webflow AI is positioned for businesses and teams that want to launch sites quickly while maintaining creative control and scaling collaborative workflows with guardrails.Read 28 Sep 2026 · webflow.com
Free plan
YesRead 19 Sep 2026 · webflow.com
Paid from
15Read 19 Sep 2026 · webflow.com
Integrations
Webflow’s Marketplace page listed 410 apps, including Figma to Webflow, Relume Site Builder Import, Zapier, HubSpot, Google site tools, and Microsoft Clarity.Read 28 Sep 2026 · webflow.com
Support
The Team plan includes priority support, while Webflow says its support team does not provide direct troubleshooting for Marketplace apps.Read 28 Sep 2026 · webflow.com
Headquarters
San Francisco, USARead 23 Sep 2026 · webflow.com
Founded
2012Read 23 Sep 2026 · webflow.com
AI assistant
The Webflow AI Assistant is a conversational experience that can reason through tasks, take action, and answer questions without leaving Webflow.Read 28 Sep 2026 · webflow.com
AI site builder
Webflow AI can generate an entire website with a scalable design system from a basic prompt without requiring design or technical expertise.Read 28 Sep 2026 · webflow.com
AI workflow
Webflow AI helps build, manage, and optimize web experiences, including site creation, copy generation and refinement, structured CMS content, SEO, AEO, performance, and localization.Read 28 Sep 2026 · webflow.com
Code export
limitedRead 19 Sep 2026 · webflow.com
Custom domain
YesRead 19 Sep 2026 · webflow.com
Data training policy
Webflow says it does not use customer data, prompts, or outputs to train generative AI models or improve foundational models.Read 28 Sep 2026 · webflow.com
Ecommerce support
advancedRead 19 Sep 2026 · webflow.com
Hosting included
YesRead 19 Sep 2026 · webflow.com
Localization
Webflow Localization uses machine learning to translate and adapt sites for global audiences.Read 28 Sep 2026 · webflow.com
MCP availability
The MCP server is available on all Site plans, including the free Starter plan, and excludes users with the Reviewer site role.Read 28 Sep 2026 · help.webflow.com
MCP integrations
The Webflow MCP server connects with compatible AI tools such as Claude, Cursor, Codex, and Slack for natural-language site design, building, and content management.Read 28 Sep 2026 · help.webflow.com
MCP limits
Current MCP limitations include inability to create new localized CMS items, control some CMS bindings and element settings, and perform page-level Analyze queries.Read 28 Sep 2026 · help.webflow.com
Optimization
Webflow Optimize uses machine learning to automate experimentation and personalization.Read 28 Sep 2026 · webflow.com
Page limit
300Read 19 Sep 2026 · webflow.com
Prompt-to-site workflow
YesRead 19 Sep 2026 · webflow.com
Security and compliance
Webflow says it maintains active SOC 2 Type II, ISO 27001, ISO 27017, and ISO 27018 certifications for its AI security and compliance practices.Read 28 Sep 2026 · webflow.com
Team collaboration
YesRead 19 Sep 2026 · webflow.com
Trust center
Webflow says it is independently audited for SOC 2 Type II and certified ISO 27001 compliant.Read 28 Sep 2026 · trust.webflow.com

Plans and prices

Starter Free Webflow.io domain · limited CMS · 2 static pages · 1 GB bandwidth · 50 form submissions · Webflow AI · MCP server Read 28 Sep 2026 · webflow.com
Basic $15 a month billed yearly custom domain · 300 static pages · 10 GB bandwidth · unlimited form submissions · password protection · Webflow AI · MCP server Read 28 Sep 2026 · webflow.com
Premium $25 a month billed yearly Webflow CMS · code components · site search · form file upload · well-known files Read 28 Sep 2026 · webflow.com
Standard Ecommerce $29 a month billed annually 500 ecommerce items · 2% transaction fee · Custom shopping cart and checkout Read 19 Sep 2026 · webflow.com
Team $2,500 a month Annual contract required Webflow Localize · AEO agents · publishing workflows · single-page publishing · site activity log & API · enhanced security & compliance · priority support Read 28 Sep 2026 · webflow.com
Enterprise Priced on request Talk to us enterprise-ready scale · granular permissions · custom roles · advanced governance · secure integrations · dedicated account manager · enhanced SLAs · custom configurations Read 28 Sep 2026 · webflow.com

Every Webflow AI plan and price →

Strong points and limits

Strong points

  • Generates a site and scalable design system from a prompt
  • Supports copy, CMS content, SEO and localization
  • Conversational assistant works within Webflow
  • MCP is available on free Starter

Limits

  • Starter is limited to 2 static pages
  • MCP excludes users with the Reviewer site role
  • MCP has limits on localized CMS items and page controls
  • Basic costs $15.00 per month, billed yearly

Who it suits

Webflow AI suits businesses and teams that want to launch sites while retaining creative control and scaling collaborative workflows with guardrails. The MCP server may suit users who want to connect compatible AI tools to site work.

Verdict

Webflow AI combines prompted site creation with tools for content, optimization and localization. Check Starter's page limit and current MCP restrictions, and note that Basic is billed yearly.

Where Specifiction places it

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