WebSite Auditor

WebSite Auditor is SEO software for technical and on-page website audits. It suits SEO practitioners and site teams that want crawling, content guidance, competitor comparisons, and search data in one workflow. Its broad audit scope is balanced by a 500-URL free-plan ceiling and a sharp difference in reporting tools between paid tiers.

Overview

The software connects technical checks with page-level optimization and search-performance context. That makes it a useful fit for teams that want to move from finding crawl issues to reviewing content and search data within a project. The free plan can cover a small site, but its single-project cap and lack of paid report exports make it less suited to ongoing work across larger sites or clients.

Key features

Crawling and technical audits

WebSite Auditor analyzes site architecture and checks HTTP status codes, broken links, HTML errors, titles, meta descriptions, and link factors. JavaScript crawling and scheduled audits support recurring reviews as well as one-off scans. Free users are limited to 500 URLs, while both paid plans allow unlimited crawling and auditing; the free edition is therefore best for small sites or an initial evaluation.

Content, competitors, and search data

Page-specific recommendations, keyword-density guidance, and HTML-element analysis give SEO teams concrete material for on-page work. Comparing pages with 10 top-ranking competitors adds useful context, though it is focused on on-page strategies rather than a broader competitive picture.

The software supports 750 search engines, including Google, Yahoo!, and Bing, and UTF-8 content in any language. Google Analytics data can identify the most visited and top landing pages, while Search Console integration brings search data into a project and allows export of clicks, impressions, CTR, and average rank. Together, these integrations make the tool more useful for prioritizing pages than a crawler alone.

Sitemaps and robots.txt

It can generate Google-friendly XML sitemaps, upload them via FTP, and submit them to Google, Yahoo!, Bing, and Ask. It also creates, manages, and uploads robots.txt files via FTP. These functions make it a more self-contained technical SEO tool for practitioners who handle site configuration as well as audits.

Pricing

WebSite Auditor is freemium. The FREE plan costs nothing, with 500 URLs, 1 project, and no paid report exports. It is a reasonable starting point for a small site, but the project and URL limits quickly constrain multi-site or client work.

Professional costs $149 a year and provides unlimited crawling and auditing, unlimited saved projects, and reports with watermarks. It removes the main capacity limits, but the watermark and absence of the Enterprise report-saving and export options make it a better fit for individual or internal use than polished client deliverables.

Enterprise costs $359 a year. It includes unlimited crawling and projects, plus PDF/HTML report saving, emailing, and scheduling, and CSV/SQL/HTML export. That is the stronger choice for teams that need to share, automate, or reuse audit output; readers who only need crawling and saved projects can pay less with Professional. The maker also offers a 7-day trial of paid SEO PowerSuite features when requested from support.

Platforms

WebSite Auditor runs on Linux, macOS, and Windows. That range suits mixed desktop environments, and JavaScript crawling and scheduled audits support more involved review workflows.

Who it's for

SEO professionals, digital marketing companies, website owners, and web developers are the natural audience. It is particularly useful when technical auditing, on-page recommendations, and Google search data need to inform the same workflow. Small sites can begin on the free plan; larger sites or recurring projects need a paid plan, and teams producing client-facing reports should weigh Enterprise’s export and scheduling tools against its higher annual price.

Pros and cons

Pros: Technical crawling, page recommendations, competitor comparisons, and Analytics and Search Console data sit in one product, which helps connect diagnostics with page priorities.

Pros: Both paid plans remove crawl and project limits, allowing ongoing work across larger sites and multiple projects.

Pros: Enterprise supports saving, emailing, scheduling, and exporting reports in several formats, useful for teams that need to distribute or process audit results.

Cons: The free edition stops at 500 URLs and one project, limiting its value for larger sites or multiple clients.

Cons: Professional reports carry watermarks and do not include Enterprise’s report saving, emailing, scheduling, and export options.

Alternatives

SEO Audit Software and SEO Crawler Software are useful starting points for comparing tools by category.

Choose Netpeak Spider if its 500-URL free plan, 5 threads, or 2-device allowance better matches your crawl needs. A1 Website Analyzer is another free-plan alternative with a 500-page-URL limit per website. For an open-source automated web page audit, choose Lighthouse, which is free and runs across desktop, web, extension, and API platforms.

TechSEO360 offers a 500-page free plan and a fully functional 30-day trial. Screaming Frog SEO Spider is a fit if you want a free 500-URL crawl or an unlimited-URL paid licence. For a 100-URL crawl with unlimited crawls and sites on its ad-supported basic plan, consider Checkbot. Greenflare is a free, GPLv3+ option, while Open SEO Crawler offers a free, MIT-licensed, self-hosted crawler with unlimited URLs and no account, API key, or per-URL billing.

Verdict

Choose WebSite Auditor if you want technical and on-page SEO work, competitor comparisons, and Google search data together, especially across multiple projects. Its free plan gives small sites a useful entry point, and paid plans remove crawl and project caps. Look elsewhere if the 500-URL free limit is too restrictive or if Professional’s watermarked reports are not suitable and Enterprise’s additional reporting features do not justify $359 a year.