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Wix Logo Maker

wix.com

From $7.50/mo Free plan WebiOSAndroidAPI
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Spec score 8.5 #6 of 65 in AI Logo Makers

What it is

Wix Logo Maker creates custom business logos from AI-generated designs or templates that users can customize. Users can adjust colors, fonts, icons and layout, and generate taglines with an AI tool. Wixel, Wix’s AI-powered design platform, can create a brand theme from a logo for use in other Wixel designs. Logo files can be used on websites, social profiles and documents; listed formats include PNG, SVG and JPG, with vector and transparent export available. Wixel’s app is available on iOS and Android, and projects stay in sync across devices. A Wix account is required. Wix’s older Logo Maker remains available, with limited AI support and fewer assets for creating than Wixel. The free plan provides 120 AI credits per month, capped at 30 per day, and AI actions consume credits. Paid plans start at $90/yr. Wix’s legacy Basic plan includes PNG files, while SVG is included with Advanced and certain higher plans.

Spec sheet

What it does
Wix Logo Maker is a browser-based tool for generating and customizing business logos, with templates, graphic elements and AI guidance.Read 15 Oct 2026 · wix.com
Purpose
The online maker creates custom business logos using AI-generated designs or templates that users can customize.Read 3 Oct 2026 · wix.com
Integrations
Wixel says downloaded logos can be uploaded to Wix and saved in Media Manager for use on a Wix website.Read 3 Oct 2026 · wix.com
Mobile apps
Wixel says its app is available on iOS and Android and that projects stay in sync across devices.Read 3 Oct 2026 · wix.com
Support
Wixel lists an AI customer care assistant and support tickets among items included with the platform.Read 3 Oct 2026 · wix.com
Headquarters
Tel Aviv, IsraelRead 28 Sep 2026 · wix.com
Founded
2006Read 28 Sep 2026 · wix.com
AI support
The current Wix Logo Maker remains available but has less AI support and fewer asset types than Wix's newer Wixel product.Read 15 Oct 2026 · wix.com
AI tools
The maker offers AI logo generation and an AI tagline generator.Read 3 Oct 2026 · wix.com
Animated logos
Wix states that animated logos cannot currently be created.Read 15 Oct 2026 · support.wix.com
API documentation
Wix documents REST APIs and a typed JavaScript SDK, installable with the @wix/sdk npm package and authenticated with OAuth.Read 15 Oct 2026 · dev.wix.com
API extensibility
Developers can use REST, JavaScript SDK, legacy Velo APIs and a limited GraphQL API; Velo is no longer receiving new additions.Read 15 Oct 2026 · dev.wix.com
API scope
Wix APIs cover business solutions, CMS data, media assets, CRM, payments, account settings and site configuration.Read 15 Oct 2026 · dev.wix.com
App-store assets
Advanced and higher plans include logo files optimized for Android and iOS app stores.Read 15 Oct 2026 · support.wix.com
Brand Kit
Brand Kit plans provide unlimited logo changes plus social posts, social covers and printable business-card designs.Read 15 Oct 2026 · support.wix.com
Brand themes
Users can generate a brand theme from their logo and apply it to other Wixel designs.Read 3 Oct 2026 · wix.com
Commercial rights
Paid logo plans provide full commercial usage rights for the purchased logo.Read 15 Oct 2026 · support.wix.com
Company founded
Wix says it was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan.Read 15 Oct 2026 · wix.com
Current status
On October 15, 2026, Wix's status page showed Logo Maker operational and no incidents reported that day.Read 15 Oct 2026 · status.wix.com
Customization
Users can adjust logo colors, fonts, icons, and layout.Read 3 Oct 2026 · wix.com
Dashboard brand limit
The dashboard Logo Maker currently allows only one brand per site; multiple brands require the standalone maker.Read 15 Oct 2026 · support.wix.com
File downloads
Wixel says users can download high-resolution logo files, including PNG and SVG, for free.Read 3 Oct 2026 · wix.com
Free sample
Every created logo includes a single low-resolution JPG sample at no charge.Read 15 Oct 2026 · support.wix.com
Free tier limit
The free Wixel plan provides 120 monthly AI credits with a maximum of 30 per day, and AI actions consume credits.Read 3 Oct 2026 · wix.com
Legacy maker availability
Wix says its older Logo Maker remains available with limited AI support and fewer assets to create than Wixel.Read 3 Oct 2026 · wix.com
Legacy plan limitation
Wix's legacy Logo Maker plan page says its Basic plan includes PNG files, while SVG vector files are included with Advanced and certain higher plans.Read 3 Oct 2026 · support.wix.com
Licence
Wix terms describe Wix services, source code, designs and documentation as Wix-owned or licensed intellectual property, with a limited revocable use licence.Read 15 Oct 2026 · wix.com
Limit: integrations and support
TrustRadius reviewers cited integrations, forms/pop-ups and support as weaknesses, alongside limited custom-code access and editor quirks.Read 15 Oct 2026 · trustradius.com
Limit: low-resolution free file
Creative Bloq reported that the free sample is so low resolution that it is not useful for most production purposes.Read 15 Oct 2026 · creativebloq.com
Limit: non-exclusive elements
TechRadar noted that Wix logo elements are non-exclusive, so different businesses may produce similar logos.Read 15 Oct 2026 · techradar.com
Limit: pricing transparency
Creative Bloq criticized the lack of readily visible pricing before users invest time in designing.Read 15 Oct 2026 · creativebloq.com
Limit: support and billing complaints
Recent Trustpilot reviews repeatedly described difficulty reaching human support, cancellation or renewal disputes, unexpected charges and refund refusals.Read 15 Oct 2026 · trustpilot.com
Output uses
Wixel says logo files can be used across websites, social profiles, and documents.Read 3 Oct 2026 · wix.com
PNG output
Basic and higher plans include eight 3000×3000 PNG files in color, grayscale and monochrome.Read 15 Oct 2026 · support.wix.com
Praise: beginner workflow
TechRadar described the onboarding and drag-and-drop editing as beginner-friendly, while saying initial designs often need tweaking.Read 15 Oct 2026 · techradar.com
Praise: customizable websites
TrustRadius reviewers praised Wix's customizable designs, templates, SEO tools and quick no-code publishing.Read 15 Oct 2026 · trustradius.com
Praise: customization
Creative Bloq specifically noted that users can add shapes, layer them, resize icons and upload their own media.Read 15 Oct 2026 · creativebloq.com
Praise: ease of use
Creative Bloq found the tool easy to use, with broad customization and a one-off purchase option.Read 15 Oct 2026 · creativebloq.com
Rating on Apple App Store
4.6 out of 5 from 17K ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.4 out of 5 from 10,799 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
4.3 out of 5 from 6 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.2 out of 5 from 1,971 reviewsRead 15 Oct 2026 · g2.com
Rating on Trustpilot
3.4 out of 5 from 29,212 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on Wix App Market
4.2 out of 5 from 5 reviewsRead 15 Oct 2026 · wix.com
Security and compliance
Wix states that its website security certificates include PCI DSS Level 1, SOC 2 Type 2, and several ISO certifications, and that it complies with GDPR, CCPA, and LGPD.Read 3 Oct 2026 · wix.com
Security certifications
Wix states that it is SOC 2 Type 2 compliant, PCI DSS Level 1 certified and ISO 27001 certified, with GDPR, CCPA and LGPD compliance.Read 15 Oct 2026 · wix.com
Security controls
Wix reports HTTPS/TLS 1.2+, AES-256 encryption at rest, automatic SSL, penetration testing, threat monitoring and a bug-bounty programme.Read 15 Oct 2026 · wix.com
Self-managed projects
Self-managed headless projects can use Wix SDK or REST APIs but must manage client credentials and authentication themselves.Read 15 Oct 2026 · dev.wix.com
Social integrations
Logo packages include ready-sized files for Facebook, Instagram, Twitter, Etsy, YouTube, LinkedIn and other social platforms.Read 15 Oct 2026 · support.wix.com
Support documentation
Wix provides help articles covering access, editing, downloads, plan benefits and file formats.Read 15 Oct 2026 · support.wix.com
SVG background limit
SVG downloads use transparent backgrounds; a colored background requires a PNG file.Read 15 Oct 2026 · support.wix.com
SVG output
Advanced, Brand Plus and online-presence plans include resizable SVG vector files suitable for print.Read 15 Oct 2026 · support.wix.com
Template editing
The editor lets users change fonts, colors, layout and icons, starting from templates or a blank design.Read 15 Oct 2026 · wix.com
Website connection
Users can access Logo Maker standalone or from a Wix site dashboard and upload the result into the editor.Read 15 Oct 2026 · support.wix.com
Wix connection
Wixel is an AI-powered design platform created by Wix and requires a Wix account.Read 3 Oct 2026 · wix.com
Wix Studio limit
Logo Maker is not available directly inside Wix Studio; users must upload a logo as an image.Read 15 Oct 2026 · support.wix.com

Plans and prices

Free Free 120 AI credits per month · max 30 per day · up to 20 logos (estimate) Read 3 Oct 2026 · wix.com
Basic $20, paid once one-time purchase 1 logo design · 8 PNG files (3000×3000) · commercial usage rights Read 15 Oct 2026 · creativebloq.com
Advanced $50, paid once one-time purchase 1 logo design · PNG and resizable SVG files · social-media files · email signature · watermark · app-store files Read 15 Oct 2026 · creativebloq.com
Basic $90 a year per year; 350 AI credits per month Up to 50 logos (estimate) · up to 40 images · up to 10 videos · up to 40 docs · up to 3 presentations Read 3 Oct 2026 · wix.com
Pro $290 a year per year; 850 AI credits per month Up to 180 logos (estimate) · up to 140 images · up to 35 videos · up to 130 docs · up to 7 presentations · Wix Light plan and free domain for 1 year Read 3 Oct 2026 · wix.com
Max $590 a year per year; 2,000 AI credits per month Up to 440 logos (estimate) · up to 330 images · up to 80 videos · up to 280 docs · up to 15 presentations · Wix Light plan and free domain for 1 year Read 3 Oct 2026 · wix.com

Every Wix Logo Maker plan and price →

Strong points and limits

Strong points

  • Customize logo colors, fonts, icons and layout
  • AI tagline generator is included
  • Logo downloads include PNG, SVG and JPG
  • Wixel projects sync across devices
  • Free plan includes 120 monthly AI credits

Limits

  • Wix account is required
  • Free AI credits are capped at 30 per day
  • Legacy Basic plan includes PNG, not SVG

Who it suits

Wix Logo Maker suits people creating business logos from templates or AI-generated designs who want to adjust the visual details themselves. Wixel may also suit users who want a logo-derived brand theme and work across mobile and web.

Wix Logo Maker in depth

Read the full write-up

Wix Logo Maker suits businesses that want to create a logo and carry its look into other Wix-connected design work. Its flexible exports and cross-device projects are useful, but the credit caps and different export terms between Wixel and the legacy maker deserve attention.

Overview

The maker starts with AI-generated designs or templates, then lets you adjust colors, fonts, icons, and layout. It offers 50 logo concepts, and the resulting files can be used commercially across websites, social profiles, and documents. PNG, SVG, and JPG formats, transparent export, vector export, and a brand kit cover common needs for putting a logo to work.

Wixel extends the logo into a broader design workflow: it can generate a brand theme from a logo for use in other Wixel designs, and includes an AI tagline generator. You can upload downloaded files to Wix and save them in Media Manager for a Wix website. That is a practical fit for Wix site owners, though Wixel requires a Wix account. The older Wix Logo Maker remains available, with limited AI support and fewer assets than Wixel.

Key features

Logo creation and exports

Editable concepts are more useful than a fixed generated mark when a business needs to tune its identity. Vector and transparent files can serve different layouts and backgrounds; Wixel says high-resolution PNG and SVG downloads are free. That does not apply uniformly across the older maker: its Basic plan includes PNG, while SVG is included with Advanced and certain higher plans. Confirm which maker you are using before choosing a plan based on vector access.

Branding beyond the logo

A logo-derived brand theme can carry visual choices into other Wixel designs, making the platform more compelling for someone creating multiple kinds of branded materials than for someone who only needs one mark. Wixel’s mobile app is available on iOS and Android, with projects kept in sync across devices. AI actions consume credits, so the convenience of generating and adapting more assets has a quota cost.

Account, support, and security

Wixel requires a Wix account. It lists an AI customer care assistant and support tickets among platform inclusions. Wix states that its website security certificates include PCI DSS Level 1, SOC 2 Type 2, and several ISO certifications, and that it complies with GDPR, CCPA, and LGPD.

Pricing

The free plan costs nothing and includes 120 AI credits per month, capped at 30 per day, with up to 20 logos estimated. That is enough room to explore the maker, but the daily ceiling can slow concentrated experimentation, and AI actions use credits.

PlanPriceIncluded work limits and extrasBasic$90 a year, billed per year350 AI credits per month; up to 50 logos, 40 images, 10 videos, 40 docs, and 3 presentations (estimates)Pro$290 a year, billed per year850 AI credits per month; up to 180 logos, 140 images, 35 videos, 130 docs, and 7 presentations (estimates); Wix Light plan and free domain for 1 yearMax$590 a year, billed per year2,000 AI credits per month; up to 440 logos, 330 images, 80 videos, 280 docs, and 15 presentations (estimates); Wix Light plan and free domain for 1 yearBasic is the paid step for users who need more credits and room for other Wixel projects, but it does not include the Wix Light plan and free domain listed with Pro and Max. Pro or Max make more sense when those website extras and larger cross-format quotas matter; Max has the highest monthly credit allowance and estimated output counts. The logo counts are estimates, not guaranteed deliverables. The plan prices are annual, so compare the yearly commitment with the amount of creation work you actually expect.

Platforms

Wix Logo Maker is available on web, Android, and iOS. Wixel says its app keeps projects in sync across devices, which helps users move between desktop and mobile work.

Who it's for

Choose Wix Logo Maker if you want editable AI or template-based logo concepts, commercial-use files, and the option to extend the identity through Wixel’s brand themes. It is especially suited to Wix customers who want to put downloaded artwork into Media Manager. It is less suitable if you only need a logo and do not want a Wix account, or if your process depends on unrestricted AI use. Anyone selecting the legacy maker should verify its plan-specific file access, particularly for SVG.

Pros and cons

Pros: AI and template starting points can both be customized across color, font, icon, and layout.

Pros: PNG, SVG, JPG, transparent and vector export, plus commercial use, cover varied publishing needs.

Pros: Brand themes, an AI tagline generator, and project sync across mobile and web extend the work beyond a single logo.

Cons: Wixel requires a Wix account, limiting its appeal to people who want a fully separate workflow.

Cons: Free AI use is limited to 120 credits monthly and 30 daily; paid use also has monthly credit quotas.

Cons: Legacy Basic includes PNG but not the SVG access included with Advanced and certain higher plans, so the maker version matters.

Alternatives

Browse AI Logo Makers or Logo Design Software if you want to compare the category before settling on a tool. The AI Vector Generators list is relevant when vector generation is the priority. For site-building needs beyond logos, compare Nonprofit Website Builders, Dental Website Builders, or Law Firm Website Builders.

Zoviz is worth considering if you want a paid logo platform with a free trial and listed monthly plans starting at $29 a month.

Design.com is an option if free vector formats and commercial-use rights are central: its free plan includes EPS, SVG, and PDF alongside PNG and JPG downloads.

LOGO.com may suit a simpler free workflow if one PNG logo and 100 MB media storage are enough.

BrandCrowd Logo Maker is an alternative if you want selected free logos and editing, with a $9 a month Starter plan for unlimited edits and high-resolution and vector downloads.

Logo Diffusion may fit users who want to try a free AI-logo workflow, though its free tier is limited to 24 credits monthly, about 12 logos, watermarked 512x512 downloads, and no commercial rights.

SologoAI is another freemium option; its free plan provides 10 Sologo credits one time for new accounts, while name-to-logo and brand kit generation use no credits.

Tailor Brands is an alternative if a free low-resolution logo is sufficient and you are prepared to pay for high-resolution vector files.

Elaa may suit users who value free production-file downloads and unlimited edits, with limited AI design credits.

Verdict

Wix Logo Maker is a strong fit for Wix-connected businesses that want customizable logo concepts, practical file formats, and a route to reuse their branding across Wixel designs. Its main trade-off is that AI creation runs on capped credits, while legacy-maker SVG access depends on plan. Choose it for the broader Wix workflow; look elsewhere if you need a standalone account or a logo-only service without those constraints.

Verdict

Wix Logo Maker combines logo creation and customization with Wixel’s broader brand-theme tools. Check the credit limits and plan-specific file access, especially if you need SVG through the legacy maker.

Where Specifiction places it

Alternatives to Wix Logo MakerAll alternatives →