1Blocker vs AdGuard

1Blocker is an ad and content blocker for Apple devices, with Safari filtering, custom rules and options for tracker and cookie-popup blocking. Its Safari content blocker filters ads, cookie banners, annoyances and trackers; the separate 1Blocker Scripts extension targets harder-to-block ads and annoyances, including YouTube video ads. On iOS, an in-app tracking filter uses a local VPN profile to block invisible trackers across apps. 1Blocker says filtering happens locally and that the app does not collect personal information or track visited sites. Listed platforms are iOS, macOS and browser extension, with visionOS also supported. Requirements are iOS 16.0 or later and macOS 13.0 Ventura or later. Free mode permits one blocking filter at a time and custom rules. A 14-day trial is listed. Paid options are $2.99 a month, $14.99 a year and a lifetime plan listed at $39.99 a month, described as a one-time payment. Premium includes multiple categories, filter updates and in-app tracker protection.

AdGuard is a family of apps and services for filtering content across desktop and mobile devices. Its tools include custom filter lists, an element picker and cookie-popup blocking. The listed apps cover Windows, Mac, Android, Android TV, iOS, browsers and Linux, while AdGuard Home can extend coverage across a home network when installed on a router. Security features block phishing, malware, dangerous and malicious sites, and inappropriate content. AdGuard Content Blocker and AdGuard DNS are free products; Content Blocker works in Samsung Internet and Yandex Browser, with fewer features than the Android version. Personal licenses cover three devices and Family licenses cover nine. Licenses are available for one year or a lifetime, with annual billing or a one-time payment, but no prices are listed. Trials last 14 days for Windows, Mac, Android and Android TV, and seven days for iOS Premium. Purchases have a 30-day money-back guarantee for requests within 30 days. Support is available by email 24/7.