1Q vs NIQ
1Q
site.1q.com
NIQ
nielseniq.comSide by side
| Figure | 1Q | NIQ |
|---|---|---|
| Price from | $1/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 0 |
| Spec score · Consumer Insights Platforms | 8.1 (#4) | 7.9 (#6) |
| Headquarters | Atlanta, Georgia, United States | Chicago, Illinois, United States |
| Support | 1Q offers self-service use and says its team can help with questionnaire design, survey setup, and advanced analytics. | NIQ lists a technical support contact for service issues on its contact page. |
| What it does | 1Q is a consumer engagement and market research platform that gives brands consumer feedback and real-time insights. | NIQ combines market measurement, consumer behavior insights, analytics, and AI to help organizations understand markets and identify growth opportunities. |
Plans
In their own words
NIQ
NIQ provides market measurement, consumer behavior insights, analytics, and AI tools for organizations assessing markets and growth opportunities. Its data links point-of-sale transactions, e-commerce, consumer panels, product attributes, and economic signals; the company says it operates in more than 90 countries. Its users include manufacturers, retailers, media companies, and financial institutions, across roles such as executives, marketers, category managers, and supply chain leaders.
NIQ’s research offering includes AI-supported interviews, ethnographic research, and research communities, with responses by chat, text, video, or voice. NIQ says this qualitative research can be completed in days rather than weeks. Ask Arthur helps users explore NIQ data conversationally, while Optiq Chat can explore category and brand performance, competition, pricing, promotions, and retailer performance. The platform supports applications, APIs, cloud delivery, and agent-to-agent integrations. NIQ describes human oversight and security safeguards for its AI systems. Pricing is on request, and product availability may vary by market, dataset, subscription, and configuration.