| Price from | $9/mo | ₹399/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Custom Url Shortener Software | 8.9 (#4) | 8.5 (#9) |
| Spec score · URL shorteners | 8.6 (#38) | 8.2 (#69) |
| Analytics | All plans include 90 days of click history, with reporting for clicks, unique visitors, geography, devices, browsers, and referrers. | Analytics include clicks, unique visitors, geography, devices, referrers and channels, with crawler and preview-bot traffic classified separately. |
| API access | Public API tokens are available on Creator and higher plans, with plan-based daily request limits. | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Users can connect a subdomain with CNAME and TXT records; TLS certificates are provisioned and renewed automatically through Cloudflare. | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Intended users | The pricing page describes the product as built for indie hackers, AI builders, and small teams seeking attribution without enterprise pricing. | The homepage names marketing teams, agencies, creators, e-commerce teams, developer teams and enterprise as target users. |
| Privacy | 302.sh says click analytics are retained for 90 days, personal information is not sold, and link data is not used for cross-site advertising profiles. | EndURL says click analytics are first-party, the data belongs to customers, and it does not resell click data or inject trackers. |
| Product | 302.sh is a URL shortener for creating branded links and managing them from a dashboard with built-in analytics. | EndURL provides branded short links, dynamic QR codes, first-party analytics and a typed API. |
| QR codes | Every short link has a downloadable high-resolution QR code without an added tier or watermark. | EndURL links include dynamic QR codes whose destinations can be changed after printing, and the page lists SVG, PNG and PDF formats. |
